Business Daily Media

Why food insecurity among Gen Z is so much higher than for other age groups

  • Written by Sam Polzin, Food and Agriculture Survey Scientist, Purdue University
Why food insecurity among Gen Z is so much higher than for other age groups
CC BY-ND[1] Adult members of Generation Z are experiencing food insecurity at over twice the rate of the average American[2], according to our latest consumer food survey. In fact, about 1 in 3 Americans born from 1996-2004 have had trouble affording enough food in 2022. That compares with fewer than 1 in 5 millennials and members of Generation X, and fewer than 1 in 10 baby boomers. We run the Center for Food Demand Analysis and Sustainability[3] at Purdue University, and every month, through our Consumer Food Insights survey, we query over 1,200 Americans with the goal of tracking national food security as well as many other behaviors, attitudes and preferences related to food. Food insecurity means having a lack of money or other resources for food[4]. And when food insecurity surges, it can take a long time for affected populations to recover. After the Great Recession that ran from 2007 to 2009, food insecurity increased by 34%[5]. It took a decade for food insecurity to drop to its pre-recession levels. With COVID-19, food insecurity increased again, particularly among the most vulnerable groups in society, such as seniors[6] and households with children[7]. But it also increased for members of Gen Z, who were the most likely to face unemployment[8] due to the pandemic. And for those attending college, the pandemic reduced essential food services on campus and increased the number of students dropping out of school[9]. Now, with inflation soaring at the fastest pace in 40 years[10], those who lost jobs during the pandemic and college students with fixed incomes must stretch their limited resources even further at the grocery store. We have found that education, income and race are three of the biggest factors driving food insecurity among America’s youngest generation. Members of Gen Z without a college degree or who make less than the federal poverty line[11] have a much higher risk of being food insecure – over three times the risk of other Gen Z households. The rate of food insecurity among Gen Z Black and Hispanic households is almost double that of white and Asian households. Other research shows that factors like marriage and owning your own home typically improve food security[12]. Since young people typically aren’t married or own a home, Gen Z by and large isn’t benefiting from these factors. Additionally, full-time college students are generally not eligible for the Supplemental Nutrition Assistance Program[13], formerly known as food stamps. Although student eligibility has been expanded during the ongoing COVID-19 public health emergency, the paperwork required to apply can potentially discourage young people[14] who have much less experience navigating the government bureaucracy. Our survey also shows a significant portion of Gen Z – 30% – has relied on free groceries from a pantry, church or other charity. Prices for food consumed at home are currently jumping at over 12% a year. That’s the fastest pace since 1979[15]. Our survey data only reflects some of these recent price gains, so it’s unclear yet how much this will affect food insecurity. But what is clear is that Gen Z Americans, like other vulnerable groups, need more support to ensure they can access an affordable diet.


  1. ^ CC BY-ND (
  2. ^ over twice the rate of the average American (
  3. ^ Center for Food Demand Analysis and Sustainability (
  4. ^ having a lack of money or other resources for food (
  5. ^ food insecurity increased by 34% (
  6. ^ such as seniors (
  7. ^ households with children (
  8. ^ most likely to face unemployment (
  9. ^ increased the number of students dropping out of school (
  10. ^ inflation soaring at the fastest pace in 40 years (
  11. ^ federal poverty line (
  12. ^ typically improve food security (
  13. ^ not eligible for the Supplemental Nutrition Assistance Program (
  14. ^ can potentially discourage young people (
  15. ^ fastest pace since 1979 (

Read more

Business Reports

Why you need an Australian digital marketing agency

When you're looking to grow your business, hiring a digital marketing agency can be a great way to get started before hiring in-house. You can also use an agency to partner with a small in-house team to get things done faster. ...

How to Advance Your Career in Nursing (Easy Guide)

In 2022, many nurses are focused on career progression. If you’re one of them, this easy guide is exactly what you need. According to the World Health Organization (WHO), there are approximately 27 million men and women nurs...

What is neoliberalism? A political scientist explains the use and evolution of the term

President Ronald Reagan, shown here speaking in Moscow in 1980, was an early adopter of neoliberalism in the U.S. Dirck Halstead/LiaisonNeoliberalism is a complex concept that many people use – and overuse – in differe...

Deciding whether buying a franchise is right for you

How do you know if buying a franchise for sale will be the right move for your business? Here are some of the most important factors to consider when determining whether or not to buy a franchise. Identify your financial goal... partners with Australian farmer network ONFARM, the leading provider of secure online payments and a wholly owned subsidiary of Freelancer Limited (ASX: FLN, OTCQX: FLNCF), today announced a partnership with ONFARM, a world-first agricultural meeting and market...

Inflation rates are rising in the US – an economist explains why

A variety of factors have caused the U.S. inflation rate to increase over the past few years, from the pandemic to the war in Ukraine.Javier Ghersi/Moment via Getty ImagesConsumer prices in the U.S. are rising due to inflation at ...

Web Busters - Break into local search