Business Daily Media

AirActive, the first smartphone app and digital marketplace

  • Written by Cameron Carter


Sydney, October 11th, 2016
— AirActive, the first smartphone app and digital marketplace to enable a consumption model for lifestyle activities, and the Melbourne Business School have entered into a unique innovation partnership to develop a real-time online yield management system for the fitness, sports, wellbeing and recreation industries, designed to help activity providers fill capacity during off-peak times and offer consumers a variable pricing structure. 
 
We’re excited to collaborate with a world-class business school, which is at the forefront of innovation, bringing advanced analytic and algorithmic systems to the Australian fitness landscape for the first time.” says AirActive founder and C.E.O, Emmanuel Goutallier. 
 
The digital marketplace, officially launched in April, boasts over 14,000 activities in 300 venues across Australia each week, becoming the country’s largest retailer of health and wellbeing providers and offering unprecedented choice as the premier pay-as-you-go consumer model. 
 
This new partnership with AirActive is an example of how we are drawing on our world class expertise in business analytics to drive a digital start-up and create a unique piece of intellectual property,” says the projects lead, Professor Ujwal Kayande. 
 
AirActive and the Melbourne Business School will develop the first yield management software for sporting venues. While providers of the AirActive marketplace can, today, use variable pricing to incentivise users during off-peak times, the yield management algorithm, available from 2017, will dynamically modulate pricing based on a real-time assessment of unsold stock of physical activities. The end goal is to continuously align the demand with the product offer, widening the scope of choice for Australians to be active and allow provides to better optimise their revenue. 
 
Headed by Professor Ujwal Kayande, the Centre for Business Analytics at the Melbourne Business School pioneers researching business analytics, and aims to provide AirActive with one of the more advanced technology-based solutions for dynamic pricing models in the world. 
 
Variable pricing models are widely used by many industries, most commonly in the travel sector, but we were particularly excited to apply and extend those principles to an entirely new sector, the health and fitness industry.” says Professor Kayande.
 
Students from the Master of Business analytics program at the Melbourne Business School worked on an early version of the dynamic pricing problem in November 2015, with one team wining the AirActive prize for its outstanding solution. 
 
The volume of actives housed within the AirActive marketplace will enable the Melbourne Business School to analyse a wide cross-section of the overall market and filter the results as required. By conducting real-time analytics of each activity type, examining variables such as time, location, reputation, capacity and socio-economic factors of the community, the yield management system will propose optimum pricing at various times throughput the day. 
 
Research shows us most activity providers experience high-volume usage of their facilities and services at the beginning of the week, before work and after work hours, enabling the hours outside of those peak times to be marketed to new consumer groups, such as students who enjoy the flexibility in their schedule, but are constrained by budget.” affirms Goutallier. 
 
AirActive will offer the functionality to select activity providers from October, 2016, before making it widely available to all providers in early 2017. 
 
 

Business Reports

How to Deal With An HMRC Enquiry?

If you get that morning call or letter from the HMRC that they would like to investigate your tax position, you will most likely panic. You will not know what awaits you if this is your first time facing a tax investigation by H...

Why some are rich, others are poor – and what it means for future prosperity

What makes a nation wealthy?Getty ImagesWhy are some nations rich and others poor? Can the governments of poor nations do something to ensure that their nations become rich? These sorts of questions have long fascinated public off...

Creating my own space in the start-up tech industry

When I ventured out to launch a start-up targeting mums, I knew it wasn’t going to be easy. In a field that is heavily male-dominated, the gender funding gap is ever-present, with some suggesting the issue stems from bias that...

Australian CEO reaches record breaking donation goal

Leading Australian entrepreneur and philanthropist Chris Christofi has achieved his ambitious record-breaking goal to raise $250,000 for people experiencing homelessness, following the Vinnies CEO Sleepout which took place at th...

Biden says it will provide ‘a little bit of relief’ – but experts say even that may be a stretch

Gas prices are at record highs. AP Photo/Gene J. PuskarPresident Joe Biden called on Congress to suspend the federal gas tax to “bring families just a little bit of relief” as average gasoline prices exceed US$5 a gall...

Yes, fireworks prices are skyrocketing, but there should be plenty of bottle rockets and sparklers for you and your family this Fourth of July

Many cities, such as New York, returned to hosting big public displays in 2021 after skipping 2020 due to the pandemic. AP Photo/John MinchilloIf you’re looking forward to shooting off bottle rockets and Roman candles this F...



NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion