Business Daily Media

New partners to bolster Gumtree Media’s vision

  • Written by Nelson Fogarty


Gumtree, Australia’s favourite community marketplace, has announced a number of new strategic partnerships with sales agency, Blazeaway and data partners, Liveramp and Infosum to accelerate the platform’s transition to become Australia’s best data and native offering. 

 

Gumtree’s partnership with Blazeaway is the first step to realise its national client service growth plan with more direct native and data partnerships. The team will bolster their existing presence, offering strategy to local marketers and broadening the client service offering in QLD. 

 

This month also marks Gumtree Media’s new strategic alignments with data partners, Liveramp and Infosum, allowing Gumtree Media to establish a personal data ecosystem which will offer marketers access to unique new product innovations, including the latest introduction, Audience Match. This innovation will deliver a unified view of personas that can be targeted across Gumtree’s network and beyond, as traditional identifiers depreciate. (e.g. 3rd party cookies). The partnerships enable Gumtree’s Audience Match product to align client databases with its compliant and secure marketplace, to provide clients with greater insights into customers today and their intent tomorrow.

 

When a user lists a vehicle for sale, for example, Audience Match can identify the price they've listed to mark their lifestage and align it to other Gumtree search behaviours. Marketers can bring additional information to the fold such as understanding the customer’s financial institution. These insights combined will offer more relevant creative messaging that fosters brand loyalty and aligns to that next stage of a consumer’s journey e.g. a personal loan to purchase a new vehicle or a savings account.

 

Shannon Fitzpatrick, Director of Advertising Gumtree Australia said: “We are looking forward to bringing our Audience Match product to marketers, which will provide better outcomes for the brand and the consumer. The innovation will offer a marriage of targeting benefits and consumer intent, to reduce overall advertising budget wastage. For the consumer, the product will better serve adverts and native information, to help consumers on their user journey when transactional decisions are already top of mind.

 

“Further to Audience Match, Gumtree is in an excellent position to bolster its offering for users and marketers, now with a stronger and bigger sales team through our partnership with Blazeaway. Having people on ground will foster a closer relationship with these markets, as we look to expand our representation across Australia through trusted partners. 

 

“We’re excited for what the future holds as audience and data offerings continue to evolve. Both partnerships will be key for marketers seeking to personalise their messaging and reach Gumtree’s 1 in 3 Australians.”

 

Andrew Knowles, Managing Director from Blazeaway, comments: “The team are thrilled to be working on one of Australia’s favourite marketplaces, offering marketers in Queensland a unique opportunity to tailor audience offerings and meet their objectives on Gumtree.”

 

Join over 7 million Gummies in Australia’s favourite marketplace.

Gumtree connects buyers and sellers with more than 2.8 million live listings across hundreds of categories, including cars and vehicles, parts and accessories, home and garden, sport and fitness, electronics and computers, clothing and jewellery, business services, real estate, jobs and more.

Start trading for free at Gumtree.com.au.

 

About Gumtree Media

 

Gumtree Australia launched its programmatic-first marketplace in 2016 and has continued to invest in DMP, programmatic advertising capabilities and first-party data ever since. The business is following a vision of becoming the number one native advertising offering.

Contact Gumtree Media via https://www.gumtreemedia.com.au/


Start your own business with Shopify


5 Key Benefits of Webinars for Your Business

Webinars or online seminars are trendy, especially during this pandemic when face-to-face interactions are limited. Unlike in-person seminars, web...

Business Training

More training for coffee making than property sales: REINSW

Sydney 9 May 2016. An overhaul of education and training standards for the real estate profession must take place to help prevent illegal activities, ...

Business Training

CHOICE HOTELS ASIA-PAC WELCOMES SIX NEW PROPERTIES TO THEIR PORTFOLIO

International franchise group Choice Hotels Asia-Pac has welcomed six new hotels to its extensive portfolio, increasing its footprint across suburba...

Business Training

What to Look for in a Point of Sale System

When you're looking for a point of sale system for your business, there are a lot of things to consider. What type of business do you have? How ma...

Business Training

How medical professionals can benefit from an overall wealth management solution

As a health care professional, you have made it your life's work to focus on the care and health of the general public. While this kind of work can be...

Business Training

Why Leadership Training Should Be Open For Freshers In The Corporate Sector

Yes, we know not everyone wants to become a leader - not everyone has leadership skills inside them. We agree, but then that is no reason why you ...

Business Training