How Notion is Addressing Australia's Tech Bloat and Productivity Challenges
In Australia's rapidly evolving digital landscape, businesses are facing an unexpected challenge : tech bloat. This phenomenon is causing a significant economic impact. According to the new research, Aussies spend an hour each day on inefficient work. This wasted time could translate to a potential loss of AU$228 billion annually — 13% of Australia’s GDP in 2024. Andrew McCarthy, General Manager of ANZ, SEA, and India at Notion, shares his insights on how the company is helping Australian businesses overcome this growing challenge.
Australia's Rising Tech Bloat Conundrum
The modern workplace has become overwhelmed with technology. Teams are navigating a complex web of project management platforms, communication apps, document collaboration tools, and email systems. This digital sprawl, rather than enhancing productivity, is often hampering it. Research from Notion shows that almost half of Australian workers report experiencing stress and productivity loss due to tech bloat, with 73% advocating for businesses to unify their technology ecosystems.
"What we're seeing is digital transformation gone awry," McCarthy explains. "Companies have adopted numerous solutions to solve individual problems, but collectively, these solutions are creating new challenges for their teams."
As hybrid and remote work become standard practice across Australia, the demand for flexible, unified workspaces has intensified.
"Australian businesses are no longer asking how many tools they need, but how few they can thrive with. We believe Notion is the answer," McCarthy states.
Notion, which established its APAC headquarters in Australia earlier this year, is an integrated platform designed to consolidate workflows and empowers users to build the best working environment for what they need. At its core, Notion functions as an all-in-one AI workspace where teams can collaborate on documents, manage projects, share knowledge, and now, even handle email communications.
Notion: A Unified, AI-powered Workspace
Notion has most recently launched Notion AI for Work - elevating its AI capabilities to support businesses including leaders in Australia. The update introduces intelligent features like AI Meeting Notes - an AI note-taker that transcribes any conversation, summarises and surfaces action items - removing the need for manual note-taking during meetings.
To address the scatter of work across tools, Enterprise Search allows users to find information seamlessly and instantly across third-party apps connected to Notion. This includes conversations over Slack and Gmail and files stored on Google Drive, saving users hours of digging for information.
Research Mode has also been introduced, using AI to auto-draft documents and reports. It analyses information across your sources and the internet to develop the best response, thereafter allowing users to turn this information into project updates and research reports within minutes with a single prompt. With all these new features, Notion AI for Work helps teams maintain focus on high-value activities rather than administrative overhead.
On top of this, Notion Mail was also launched this year, representing a significant advancement in email. McCarthy emphasises the importance of this development: "While countless tools have been designed to help you build your next big idea, your email has not kept up. We think your inbox should work smarter for you. So we built Notion Mail, the first email that organises your inbox, uses AI to draft responses, and schedules meetings exactly how you want it - helping you create more time for real work."
Notion Mail harnesses AI to organise emails automatically, draft, edit and refine emails based on your preferences. This integration eliminates the need for employees to constantly switch between their email inbox and project tools. By bringing communication directly into the workspace where tasks are tracked and projects are managed, Notion Mail creates a seamless environment that reduces context-switching and accelerates action.
Smarter Workflows for Aussie Workers
By reducing the number of applications employees need to navigate daily, Notion is helping Australian organisations reclaim valuable time and mental bandwidth. This approach addresses both the technical and psychological aspects of tech bloat, simplifying the digital environment while alleviating the cognitive load on workers.
Companies who have built internal processes on Notion from the start, including document design and automation platform Qwilr, have seen great benefits. Notion is deeply embedded in Qwilr’s operations, standing as a centralised hub that integrates all their apps seamlessly across all functions. For example, each team has its own dedicated space, whether it's for leadership planning, company-wide performance cycles, or product teams managing feature requests.
“You know that saying, ‘This call could have been an email’? Here at Qwilr, ‘this call could have been a Notion page," says Justine Van den Mooter, People & Culture Lead at Qwilr.
By using Notion as a centralised hub, Qwilr has managed to cut internal meeting times by over 10 hours, all while keeping everyone aligned. Qwilr teams are also saving 60hrs weekly on Notion from time spent searching for information. By cutting through tech bloat, Notion has saved $16,000 on their tech stack.
Social media reference landing page service, Linktree, has also established structure to the chaos through a “scorecard” ritual, a streamlined take on the OKR process, managed entirely in Notion. This system allows the team to track their progress across progress and ensure accountability across the team.
As Notion continues to expand across Australia, it's becoming increasingly clear that the future of work isn't about adopting more tools but embracing smarter, more integrated solutions with AI at every step of the way. For Australian businesses looking to address productivity challenges, the answer may not be adding another application to their tech stack, but rather consolidating existing workflows into a unified, AI-enhanced workspace.
“When we first started using Notion, we had a small, simple Notion teamspace,” says George Turnbull, Senior Strategy & Operations Manager at Linktree. “Fast forward with 5x the headcount, it’s now a thriving ecosystem where we track projects, run scorecards, and so much more.”
In the battle against tech bloat, Notion is positioning itself as both the shield and the sword —protecting teams from digital overwhelm while empowering them to work more efficiently in an increasingly complex landscape.
