Australian gift-givers experience stress at Christmas but DYOG could help
A new research report released today by VistaPrint1 reveals Design Your Own Gifting (DYOG) is the perfect antidote to stress at Christmas. According to the research, most of the Australian gift-giving population (81%) experience some level of stress when selecting the perfect gift but 7-in-10 (70%) say personalisation makes the festive season and gift giving more enjoyable.
DYOG appears to be on the rise in Australia during the festive season, with almost half of Australian gift-givers (49%) either planning to gift personalised items more (11%) or about the same (38%) as last year. This may be connected to Australians’ inherent creativity when it comes to gift-giving at Christmas, with one of the most common gifting personalities being ‘the creative giver’.
Australians like to spark their creativity from different places, with half of gift-giving Australians (53%) typically finding inspiration for Christmas gifts through personal interests and hobbies of the recipients. Running closely behind is turning to the internet for inspiration, such as online shopping sites (48%) and social media (42%).
Australians are a sentimental bunch
Sentimentality and originality seem to be the name of the game when it comes to personalised gifts, with two-thirds (66%) of Australian gift givers saying the main reason for designing gifts is to add a personal touch, over half (57%) do so to give gifts that are more unique and meaningful, and 4-in-10 (41%) want to create lasting memories.
“As the festive season approaches, it is clear that gift personalisation is a rising trend and will feature in many Australian households this festive season,” says Marcus Marchant, CEO at VistaPrint Australia. “Our recent data shows consumers perceive personalised gifts as not only carrying more meaning, but also get the creative juices flowing. We have so much creative talent in Australia and I am sure people will make some stunning creations for their loved ones this Christmas.”
Unpacking the perfect design styles
When it comes to specific gift designs, the research demonstrates that gift-giving Australians look to nature-inspired (31%), minimalism (31%), modern (29%), subtle/refined (31%) and soft palette colours (29%) when personalising gifts. Blue is overwhelmingly the favourite gift colour (47%) with the next most popular pink, red, black, green, and white all sitting at around 25%, while least popular colours are yellow (15%) and grey (11%).
The research also shows that the top gift that Australians would like to design are homewares (39%), stationary (38%), photobooks (34%) and canvas prints (27%).
VistaPrint’s Christmas Shop fuels DYOG
To fuel Australia’s DYOG revolution, VistaPrint is offering a comprehensive suite of personalised products via its Christmas Shop, tailored to help Australians get ready for the festive season and personalise the perfect gifts.
VistaPrint’s offerings encompass a wide array of personalised products where individuals can either follow the trends or forge their own path. From Christmas decor like ornaments and stockings, homewares for all year round, tailored photobooks of loved ones and canvas prints of all sizes.
Please visit https://www.vistaprint.com.au/personalised-christmas-gifts for more information and to see the whole product range.
1 Research produced by VistaPrint Australia in October 2024, based on an online study conducted by PureProfile with n = 1005 Australians, nationally representative on age, gender, and location
