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Navigating the sale - the guide to finding your ideal real estate agent

  • Written by Richard Stevens, CEO, LocalAgentFinder

Selling a property is much more than just a transaction; it's a journey filled with financial decisions and emotional investments. As we move into 2024, the summer holiday period is when many of us find the space and time to reflect on our lives and financial positions. It's during this time that thoughts often turn to major life decisions, such as selling our homes. Whether it's a decision made over a morning coffee or discussing plans with family during a relaxed evening, this holiday period can be an ideal time to consider whether embarking on the property selling journey is right for you. Recognising the crucial role of a real estate agent in this process, it's essential to navigate the intricacies of selecting the right one, with the goal of making your property sale journey as seamless and stress-free as possible.

Tailoring your agent search to your unique needs

Every property sale is unique, and so are the needs of its seller. A good question to ask yourself is what does the 'right' agent mean for you? This is not just about finding someone with a solid grasp of the market; it's about identifying an agent who resonates with your specific circumstances. Whether it's selling a family home filled with memories or an investment property in a bustling urban area, your agent should understand and align with your goals and concerns. Drawing up a criteria list that encompasses your property's needs, along with what you seek in an agent’s expertise and personality, sets a solid foundation for your search.

Importance of experience and local insight

The value of experience in real estate cannot be overstated. An agent seasoned in the ebbs and flows of the market brings more than just negotiation skills; they bring a nuanced understanding of local trends and property values. Their strategic approach to marketing your property, utilising a mix of traditional and innovative methods across various channels, can significantly amplify your property’s appeal to potential buyers.

Utilising referrals, reviews, and key questions

Referrals and reviews are invaluable in gauging an agent's effectiveness. Look for feedback from sellers who had similar properties to yours. This insight provides a more accurate measure of the agent's capabilities in your specific context. When meeting with potential agents, ask probing questions. How do they plan to conduct viewings? What are their fee structures? What insights can they offer about the performance of similar properties in the market? Such questions will help you make an informed decision.

Communication is the linchpin of real estate transactions

The world of real estate moves quickly and effective communication can make or break a deal. Prior to committing to an agent, assess their communication style. How promptly do they respond to inquiries? Are their responses clear and helpful? A good agent should not only meet but exceed your communication expectations, as this is indicative of the level of service and commitment you can expect throughout the sale process.

Understanding and negotiating commissions

Discussing commissions upfront is crucial in understanding your financial commitments. While it may seem tempting to choose an agent with the lowest commission, it’s important to balance cost against the value they bring. A higher commission could be justified by a more extensive marketing plan or a track record of higher sales prices. The key is to find a balance that works for you financially while still ensuring top-notch service and results.

Compatibility beyond credentials

An effective agent-client relationship goes beyond just credentials and sales records. It’s about compatibility. Do you feel heard and understood by the agent? Do they share your priorities and approach to selling your property? An agent’s flexibility, willingness to adapt strategies, and alignment with your goals are as crucial as their professional prowess.

Choosing the right real estate agent is a critical step in your property selling journey. It requires a balance of professional expertise, personal rapport, and shared vision. Armed with the insights and strategies outlined in this guide, you can confidently embark on this journey, knowing you’re well-equipped to find an agent who will not just represent your property but champion your goals.

About LocalAgentFinder

LocalAgentFinder is a digital platform designed to connect property owners and investors to the right real estate agent for their needs. The platform simplifies the typically complex process of finding an agent by offering a tailored, easy-to-use service. Users can compare agents based on sales history, expertise, fees, marketing costs, and read reviews from previous sellers, and harness these unbiased comparisons and insights to make an informed decision. The LocalAgentFinder platform is built on transparency, trust, and accountability, with the commitment to providing exceptional service to both property owners and agents. Property owners are empowered with the information and tools they need to make the best decision for their property needs. For more information visit


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