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Square Announces First-Ever Seller Awards

Celebrating Businesses Around the World

Square 50 recognises businesses that are making waves in their communities and industries across retail, restaurants, and services

Anyone can now submit their selection for the Voter’s Choice in each category

Square has announced its inaugural awards, The Square 50, dedicated to honouring businesses that are changing the entrepreneurial game. The Square 50 features Australian sellers like healthy fast-food restaurant Fishbowl; premium blow-wave salon, The BLOW; Eurocentric deli, grocer and pasta bar, Mortadeli; world-renowned dessert and dining masters, KOI Dessert Bar; and colour-obsessed hair-stylists, Kawada Hair Studio. The full Square 50 class of 2023 can be seen here.

The Square 50 features 50 businesses across 10 categories, with each category dedicated to unique craftsmanship and expertise:

The Inspiring Innovators: Businesses that diversified operations and built resiliency for the long term.

The Growth Generators: Businesses that experienced incredible growth over the years.

The Future-Facing: ​​Businesses that harness technology to streamline and automate operations.

The Experience Experts: Businesses that prioritise the customer experience.

The Stellar Stores: Businesses with elevated in-person experiences.

The Online Obsessed: Businesses with beautifully designed eCommerce websites.

The Merch Mavens: Businesses with branded merch lines for customers.

The Social Savvy: Businesses that leverage social media to promote and grow their brand.

The Community Connoisseurs: Businesses that give back to their local communities.

The Green Gurus: Businesses that prioritise sustainability in their operations.


While businesses have faced unique challenges over the years, sellers have proven to be resilient and ready to take on anything that comes their way. These businesses set an example for what it means to be a business leader providing inspiration to staff, customers, and aspiring entrepreneurs. 

“Every Square seller is a winner in our eyes. Running a business is one of the hardest things to do and sellers continue to amaze us with their innovation, drive, and leadership,” said Saumil Mehta, Head of Point of Sale and Omnichannel at Square. “The Square 50 not only gives these businesses the spotlight they deserve, but we also want to thank them for trusting us to be part of their journey.”

As part of The Square 50, the public has the opportunity to vote for the Voter’s Choice in each category. Voting is now open and closes October 24 at 7pm AET. You can learn more about each Square 50 seller and cast your vote here. Voter’s Choice will be announced November 15 through the Square 50 page and Square’s social channels. 

About Square

Square makes commerce and financial services easy and accessible with its integrated ecosystem of solutions. Square offers purpose-built software to run complex restaurant, retail, and professional services operations, versatile e-commerce tools, embedded financial services and banking products, buy now, pay later functionality through Afterpay, staff management and payroll capabilities, and much more – all of which work together to save sellers time and effort. Millions of sellers across the globe trust Square to power their business and help them thrive in the economy. For more information, visit  



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