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How to expose your business to more search traffic

  • Written by Sarah Jones


Every business faces challenges daily, none more than online businesses. 

Every day the online world is changing and businesses need to keep up with the trends to put themselves out there to be discovered by potential customers.

In this article, I will give you some tips on how you can improve your websites organic traffic to get more customers looking at your products or services.


Tip 1 - Write for people and not search engines.


It's 2019, the old tricks of writing keyword-stuffed articles no longer work.  You can't mention your search term a thousand times and sit back and watch your website rank.

Google has caught on to these practices and now rewards websites that 1 fit the user's search query and 2 keep the user on the page for longer. 

For example, if your website is mentioning the same keyword over and over there is a good chance that the user is going to get fed up of your content and leave straight away, Google can track this and then starts to drop your website in the search ranking results.

On the other hand, a website that a user stays on for longer is going to be rewarded.



Tip 2 - Blog more


Blogging can open your website up to other areas of searches that you didn't know were possible.  

Take a website like Bathroom Supastore, they blog on topics that potential customers would be interested in learning about.  This gives them an opportunity to become one of the first names they think of when looking to purchase bathroom supplies.

When blogging I would advise being patient as blogging can take months to see any considerable returns from.  You can increase your search traffic by sharing your post with others on social media in hopes of getting other websites to see your content and then link back to you.  This sends visitors your way and also shows Google that you are a trusted resource.


Tip 3 - Improve your on-page content.


When someone searches for something related to your services you will want your website to show up.  To do this you have to make sure the content on your website is a match for what they are searching for.

If I were to search for "bathroom furniture" on my website I would optimise my page URL to be similar to the following: mywebsite.com/bathroom-furniture

My title tag: "The Best Bathroom Furniture in the UK | Free Delivery"

And finally, my page description to look something like the following:

"Looking to purchase the best bathroom furniture in the UK? Look no further we have affordable bathroom furniture with free delivery."

As you can see there is no mistaking what that page is about and Google knows this too.  



Tip 4 - Internally link to your money pages


Your money pages are your products or services and to let Google and the other search engines know what's important on your website you should link to them.

I'll use the bathroom furniture example again.  If you have a blog post that mentions furniture or the bathroom you can link from that page to your bathroom furniture page.  This way the search engines have more chance of discovering that page and recognising its importance.  

Internally linking to your websites most important pages is a great way of increasing its search rankings.


Conclusion


For any business, the internet plays a huge part in the success of it.  If you want more visitors coming to your business, your website should be focused on as it can be a valuable resource.  

As a business owner have you found getting organic traffic to your website difficult? Comment below on the difficulties you have faced.

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