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Melbourne Business School Online to tackle Australia’s digital marketing skills crisis

An innovative new program aims to narrow Australia’s digital marketing skills gap as Melbourne Business School Online partners with FourthRev to launch a Career Accelerator in digital marketing strategy and analytics. 


The program has been designed and delivered with Melbourne’s leading academics, Semrush Academy and other industry experts to combine academic rigour with real-world application to prepare marketing leaders for a data-driven future.


Registrations are now open for the Digital Marketing: Analytics and Strategy Career Accelerator at Melbourne Business School Online, the new online learning destination launched by the home of Australia's foremost MBA and business analytics degrees. 


This marks the first introduction of the Career Accelerator to Australia, initially launched at prestigious institutions in the UK: the London School of Economics and King’s College London.


The entry of this Career Accelerator is timely given the scale of Australia’s digital skills crisis in the post-pandemic landscape. Australia’s digital skills gap is estimated to be costing $3.1bn per year, with 58 percent of employers lacking a workforce with the right digital skillset to grow their businesses. The digital industry is expected to grow by 8.1 per cent over the next decade. 


On launching the Career Accelerator, Professor Ping Xiao, Associate Professor of Marketing at Melbourne Business School, said, “We have developed these online programs with the intention of giving learners an opportunity for sustained career progression. The Career Accelerator model allows us to collaborate intimately with world-leading industry practitioners and bring their authentic challenges into the programs, to ensure students achieve tangible job outcomes and work-ready capabilities.” 


The Digital Marketing Career Accelerator program offers a differentiated curriculum that addresses many of the major gaps in the digital marketing workforce and prepares those with a few years of experience in marketing, branding or communications to become employer-ready in six months. 


Maria Sevastianova, Head of Semrush Academy, said, “The power of digital marketing strategy and analytics is undeniable - and essential to any business’ growth. Appropriately skilled marketers can help their company achieve long-term viability, which is why career acceleration is crucial in this dynamic industry. 


“Semrush Academy grabbed the opportunity to collaborate on this Career Accelerator with FourthRev and Melbourne Business School as we believe it will produce digital professionals with the knowledge and skills needed to help organisations drive change and achieve business objectives.”  


Omar de Silva, FourthRev Co-founder and Co-CEO, adds: “Australia needs to train its workforce to meet the real-time demands and expectations of the modern-day digital economy. Learners will become equipped with the knowledge and skills to define strategic goals and objectives, critically evaluate approaches, optimise functional performance, make data-driven decisions and communicate insights and recommendations to key stakeholder groups, which will help them to advance their organisation’s commercial objectives.


“A Career Coach works with every learner throughout the program, on a one-to-one basis, to ensure they build the right mindset and confidence needed to advance their Digital Marketing career.” 


The first cohort of the program starts on 3 July 2023. Learn more by downloading a program brochure or booking a call with an enrolment advisor here or register directly here


Upon completion of the course, learners will receive a certificate from Melbourne Business School.


About Melbourne Business School Online

Melbourne Business School Online is the new destination for online learning from Melbourne Business School, Australia's premier business school and home of Australia's top-ranked MBA and business analytics degrees. Jointly owned by the business community and the University of Melbourne, Melbourne Business School gives learners the knowledge and experience they need to make a lasting impact in the workplace – and on the world at large.


About FourthRev

FourthRev brings together leading universities, the world’s best technology companies and employer partners to deliver learning experiences with direct pathways to qualifications and jobs in the digital economy. Beginning in Melbourne in May 2019, they have since built courses with multiple global tech giants, including AWS, Salesforce and Tableau, delivered through university partnerships in the UK, Australia and the US.


Founded in Melbourne in 2018, FourthRev has grown to become one of the world’s pioneering education platforms, whose industry partners include Atlassian, Linktree and Dropbox and other partners and has just been named in LaunchVic’s 30x30 - 30 predictions for new Victorian unicorns by 2030.


About Semrush Academy

Semrush Academy is an online visibility management and content marketing SaaS platform, used by 10M marketing professionals globally. Our education platform, Semrush Academy supports marketers at any stage of their professional journey by offering learning experiences led by top global experts. Regardless of skill level, the Academy offers a variety of engaging formats including videos, courses, newsletters, guides, and templates that cover in-demand digital marketing topics. Their goal is to help professionals solve marketing challenges they face in their daily business


Explanation of Career Accelerators

Career Accelerators are differentiated by three core features: (1) Global tech companies and employer partners collaborate in the design and development of the programs and projects to ensure learners acquire the latest technology and business requirements to hit the ground running in a commercial environment. (2) They are designed with world-leading universities to ensure learners develop skills in critical-thinking, problem solving and adaptability and can walk away with a highly-prized qualification. (3) They include extensive career support to help learners secure new employment, as well as potential opportunities to gain a job or internship from FourthRev’s network of employer partners and recruitment firms.

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