Business Daily Media

Men's Weekly

.

Baskin-Robbins Australia rebrands


Leading ice cream retailer Baskin-Robbins has announced a major rebrand for its 84 Australian stores in line with a global brand refresh undertaken by the international business. It follows one of the most successful periods in Baskin-Robbins Australia's history, driven by a strong focus on digital and product innovation. 

In a nod to its origins as the original flavour pioneers, Baskin-Robbins' new brandmark combines retro elements with a more contemporary look and feel. The brand will retain its iconic “BR” graphic with the number 31 hidden inside the lettering, pairing it with a more nostalgic font and reviving the brown and pink colour palette which older fans will remember.  Accompanied by a fresh, modern gradient in the brand's signature blue, the new visual identity will roll out across Baskin-Robbins digital assets and point-of-sale from December, with a store fitout program planned for 2023.

Julian Casa, Baskin-Robbins General Manager, said: "2022 has been a fantastic year for us. Not only have we experienced strong year on year sales, but our emphasis on taking risks and innovating in our category led to us taking out the trifecta; The QSR Media ‘Best Digital Initiative 2022’ Award, Baskin-Robbins ‘Global Innovator of The Year’ Award and the Australia Business Awards ‘Marketing Excellence Award’. 

"I'm looking forward to us continuing this momentum as we roll out our rebrand and I'm confident we can hold on to our strong position as an ice cream leader and innovator - both here in Australia and world-wide."  

Natasha Guiulfo, Baskin-Robbins National Marketing Manager, added: "The ice cream market has become increasingly competitive, so it's more important than ever for us to evolve our brand and keep things fresh.  While we'll always be a family brand and our "live flavourfully" mantra hasn't changed, our new brand definitely has a more polished aesthetic that will appeal to a wider demographic. We hope our Australian fans love it as much as we do." 

Live across digital channels, spot the new logo as it is rolled out into stores over the next 6-12 months. Baskin-Robbins’ Summer campaign launches in stores in the coming weeks and will be the first campaign to roll out in the new brand. 

If you are interested in opening a franchise recognised as the world’s leading chain of ice cream specialty restaurants, visit Baskin-Robbins https://baskinrobbins.com.au/franchise-opportunities/ and get in touch today.

Cash vs Accrual: Choosing the Right Method for SMEs

When running a small or medium-sized enterprise (SME), one of the earliest financial decisions you’ll face is choosing between the cash and accrual ac...

Changing the World One Bite At a Time: IKU Turns 40

One of Australia’s first plant-based, chef-led eateries and now ready meal provider IKU is celebrating its 40 year anniversary with the business e...

Three generations marking 45 years in hot-air balloons

Australia’s leading hot-air balloon company is celebrating 45 years in the sky and its 700,000th passenger, driven by the passion of father-son du...

Workplace DMs, Reinvented: Deputy Messaging, Purpose-Built For Shift-Based Teams

Deputy, the global people platform for shift-based businesses, has launched Deputy Messaging, a fully integrated, real-time communication tool designe...

Revolutionizing Fulfillment: How Virtual Warehousing is Changing the Game?

The e-commerce landscape is evolving more rapidly than ever, and the way businesses are managing their fulfillment is also revolutionizing. At the...

SME lender Dynamoney welcomes new CEO, Brett Thomas

Strengthens growth ambitions and signals expanded offering Dynamoney, a leading commercial finance provider for Australian SMEs,  has today appoint...

Sell by LayBy