Business Daily Media

Men's Weekly

.

DIVERSIFIED COMMUNICATIONS ACQUIRES MUMBRELLA

  • Written by Jane Stabler


Diversified Communications Australia announced today the acquisition of Mumbrella, the leading brand in the digital publishing and marketing industry in Australia. The business is aligned with Diversified Communications’ expansion and diversification plans as well as their growing global portfolio of events, digital products and publications.

 

Launched in 2008 as a marketing and media news platform, the Mumbrella brand has grown to a multi-platform business model that includes content creation, live events and job search services across two continents. Firmly established as a go-to source for marketing and communications professionals, this latest acquisition by Diversified Communications is another step towards reaching the company’s goal to diversify their marketing offerings and expand their customer base.

 

Diversified Communications’ General Manager, David Longman, says “We are very excited to welcome Mumbrella’s co-founders Martin Lane and Tim Burrowes and the entire Mumbrella family under Diversified Communications’ umbrella and to be a part of Mumbrella’s impressive growth trajectory. We see great opportunities to continue the development of staff and to expand the business. Together we are well positioned to continue to deliver exceptional content and training in the marketing communications space to meet the increasing demand.”

 

Mumbrella CEO Martin Lane says: “Throughout the competitive sale process, we felt that the team at Diversified was made up of the most impressive and likeable people to do business with. Their deep knowledge of running events, including exhibitions, will help us learn a lot.”

 

Mumbrella Content Director Tim Burrowes says: “There are many attractions to working with Diversified, including the ability to maintain our editorial independence, and the potential for Mumbrella to become a truly global brand in the years ahead.”

 

Both parties expect long-term benefits due to this acquisition, but Mr. Longman added that it will be business as usual at Mumbrella regarding maintaining their existing structure, editorial team and its journalistic freedom and integrity.

www.divcom.net.au

 

About Diversified Communications

Diversified Communications is a family owned, leading international media company providing market access, education and information through global, national and regional face-to-face events, digital products and publications. Diversified Communications Australia serves a number of industries including: natural and organic, food and beverage service, construction & property services, energy, technology and business management.

About Mumbrella

Mumbrella was launched in Sydney in 2008 by co-founders Martin Lane (CEO), Tim Burrowes (Content Director) and Ian Wakeling (Non-executive Director). In 2017 the company produced 21 live events and a complementary portfolio of digital products, including websites, eNewsletters, sponsored Electronic Direct Mailings (EDMs), and database subscription services. Mumbrella is headquartered in Sydney, and has over 30 employees in Australia and three employees in Singapore.

 

Sleep Soundly, Knowing Your People Are Paid Right: Navigating the Complexities of Modern Payroll

The Role of Modern Payroll Modern payroll systems are essential to any organization's financial infrastructure in today's rapidly evolving business...

Tariffs for dummies: Getting to grips with the business of exporting goods and services

It pays to understand how the international taxation system works before you start selling abroad. Take a glance at the business news just now an...

Deputy Unveils Enterprise-Grade Analytics+ to Power Smarter Workforce Decisions for Shift-Based Businesses

Deputy, the world’s leading workforce management platform for shift work, today announced the global launch of Deputy Analytics+, a next-generatio...

UNSW startup accelerator offers $200K to the next generation of Australian deeptech unicorns

UNSW Founders, Australia’s most recommended startup accelerator, has partnered with fund manager Luminary Partners to invest $200,000 each into 18...

The Future Is Now: AI Modernization Is Reshaping How Business Gets Done

The present business environment imposes stronger requirements on Australian organizations to match the fast-paced digital-first economy requireme...

Businesses losing an average of $493k from data integrity flaws

Managing data responsibly and effectively for the AI age can give organisations a strong competitive advantage, but many are failing to harness th...

Sell by LayBy