Business Daily Media

Unlocking digital potential in 2022

  • Written by Paul North from Optimizely



By Paul North, Senior Vice President APJ at
Optimizely 


With the world increasingly moving online accelerated by the pandemic, consumers expect businesses to deliver excellent digital experiences across all touchpoints. This year Gartner reported that 87 per cent of marketing professionals predict customer expectations will continue to evolve rapidly within the next two years. 


Businesses need to examine current solutions and prioritise digital experience to remain relevant. With the new year fast approaching and significant planning underway businesses must consider how to unlock digital potential in 2022. 


Exceed customer expectations 


Amid evolving customer expectations, it’s imperative for businesses to embrace digital technologies to survive. Notably, a recent Optimizely report indicates that almost half (49 per cent) of global consumers believe that businesses are falling short of meeting their expectations.


Today, global consumers expect businesses will adopt digital solutions that provide fast results and hyper-personalised experiences. In addition, businesses are expected to embrace an omnichannel approach, ensuring all customers are approached at key touchpoints in their customer journey. 


Digital Experience Platforms (DXPs) are an essential part of helping businesses exceed customer expectations. DXP tools collect data that help businesses personalise the customer journey across various channels, ensuring customers have a unified digital experience. In 2022, businesses that leverage the right technology will have a better chance of meeting evolving customer expectations. 


The power of digital technologies


In the initial stages of the pandemic, many businesses needed to pivot quickly, which resulted in rushed decisions and, in some cases, the adoption of ineffective solutions. While many businesses implemented temporary digital solutions, in 2022 a holistic approach to technology will be critical for businesses looking to remain competitive and to find a return on investment on their strategies.


A recent report revealed that 41 per cent of consumers are now likely to shop online, rather than in-person, due to the pandemic. Although this is the case, reports also indicate that seven in ten small businesses delay decisions about upgrading their technology solutions because it doesn’t feel urgent. 


To harness the power of digital technologies in the new year, businesses that use DXP platforms to help them create sophisticated and behaviour-driven experiences for their consumers will be the ones that not only survive, but thrive. Online fashion retailer, Showpo, has embraced DXP to better serve its customers across every step of the digital experience. By using DXP solutions, Showpo can uncover the exact experiences their customers want, in turn, providing customisation to all shoppers and overall improve its customer’s journey.


Enhancing customer experience


When businesses commence planning for 2022, creating hyper-personalised experiences for consumers should be the main priority. According to reports, 79 per cent of consumers agree that the more personalised their customer experience is, the more loyal they are likely to be. Further reports also indicate that for 80 per cent of consumers, CX is just as important as the products and services provided by a business. With customer expectations evolving rapidly, enhancing CX and digital solutions by personalising DXP must be a main focus for all businesses in the new year. 


To unlock digital potential, businesses must step up their tech solutions and harness the power of digital technologies. By taking full advantage of digital technologies, businesses can enhance CX and meet consumers’ demanding and evolving expectations. If businesses prioritise this leading into the new year, they can plan to not only meet the expectations of consumers this new year, but exceed them.


Business Today

Why growing small businesses are rejecting traditional loans to stay afloat

Australian small businesses look for alternatives to fund growth A record number of Australian small businesses are ditching traditional bank loans to fund growth and generate cash flow. “Around 75% of businesses who come ...

The most common mistakes active travellers make that put their lives in danger

PIONEERING scale-up Advanced Mobility Analytics Group (AMAG) is calling for the phasing out of historic methods that rely on crash data for managing pedestrian risk on our roads with more powerful, proactive methods enabled by...

3 in 4 fundraisers have experienced sexual harassment on the job – often because of inappropriate behavior from donors

Sexual harassment is a common workplace hazard for nonprofit fundraisers.fizkes/iStock/Getty Images PlusWhile the #MeToo movement that raised public awareness of sexual harassment is making fewer headlines than it did in 2017 and ...

Cathay Pacific 2021 Sustainability Report

New commitments in carbon neutrality and diversity, and supporting the Hong Kong community during the pandemicThe Cathay Pacific Group has released its annual Sustainable Development Report that addresses its commitment and prog...

Cozycozy, is tackling consumer manipulation in the travel industry

With its user-centric algorithm, Cozycozy fights against the Online Travel Agencies' rampant manipulation of consumers’ choices. In 2019, 112.3 million domestic trips and 11.3 Million international trips were taken by Austral...

Foreign companies exiting Russia echo the pressure campaign against South Africa's racist apartheid system

McDonald's is leaving Russia after three decades of operating there.Sefa Karacan/Anadolu Agency via Getty ImagesMcDonald’s provided many Russians with their first taste of capitalism three decades ago. Now, the global fast-f...

Business Daily Media Business Development

Why growing small businesses are rejecting traditional loans to stay afloat

Australian small businesses look for alternatives to fund growth A record number of Australian small businesses are ditching traditional bank loans to fund growth and generate cash flow...

Optipay CEO Angus Sedgwick - avatar Optipay CEO Angus Sedgwick

The most common mistakes active travellers make that put their lives in danger

PIONEERING scale-up Advanced Mobility Analytics Group (AMAG) is calling for the phasing out of historic methods that rely on crash data for managing pedestrian risk on our roads with mor...

Simon Washington, AMAG CEO - avatar Simon Washington, AMAG CEO

Rishi Sunak's £15 billion cost-of-living package and windfall tax: four experts respond

Rishi Sunak, the UK chancellor of the exchequer, has unveiled a £15 billion package of measures to help households with the cost of living, after energy watchdog Ofgem announced it wou...

Jonquil Lowe, Senior Lecturer in Economics and Personal Finance, The Open University - avatar Jonquil Lowe, Senior Lecturer in Economics and Personal Finance, The Open University

the economic tactics that drive Liverpool and Real Madrid

Liverpool against Real Madrid in the Champions League final is a fixture for football fans to savour – two giants battling it out for one of the most prized trophies in the game. And r...

Simon Chadwick, Global Professor of Sport | Director of Eurasian Sport, EM Lyon - avatar Simon Chadwick, Global Professor of Sport | Director of Eurasian Sport, EM Lyon

Cathay Pacific 2021 Sustainability Report

New commitments in carbon neutrality and diversity, and supporting the Hong Kong community during the pandemicThe Cathay Pacific Group has released its annual Sustainable Development Repor...

Business Daily Media - avatar Business Daily Media

Cozycozy, is tackling consumer manipulation in the travel industry

With its user-centric algorithm, Cozycozy fights against the Online Travel Agencies' rampant manipulation of consumers’ choices. In 2019, 112.3 million domestic trips and 11.3 Million i...

Business Daily Media - avatar Business Daily Media



NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion