Business Daily Media

Airtasker co-founder spearheads growth for proptech startup Soho with Homesales.com.au acquisition

  • Written by Media & Capital Partners

AI-powered personalised real estate platform Soho.com.au has announced today it has officially acquired Homesales.com.au, a real estate platform used by almost half of all Australian real estate agents.

The acquisition will see Soho add an additional 200,000 properties to its platform and grow their audience to half a million visitors per month.

Founder and CEO Jonathan Lui said the acquisition was a significant step in the company’s aggressive growth strategy.

“This is a momentous time for us as our acquisition of Homesales.com.au will see us significantly ramp up our Australian growth,” said Jonathan Lui, founder and CEO of Soho.

“Homesales.com.au has an impressive background that is renowned and well-respected in the Australian market which was a very attractive selling point for us.”

Homesales.com.au CEO Bradley Beer says Soho was the perfect choice to take the company to the next level because of its innovative outlook.

“Soho have been great to work with on this transition and I look forward to seeing their new innovative approach to property listings change the way we advertise property based on serving the consumer what they want and matching the buyer and seller more efficiently”, said Beer.

Soho was founded in 2018 by Airtasker co-founder and current shareholder Jonathan Lui. Over the past three years, Lui has been focused on ensuring Soho disrupts the current expensive, classifieds-based real estate paradigm, shifting instead to an experience that gets better every time it is used.

The platform is a personalised real estate matching service powered by AI that helps users find their dream home faster. Users can swipe right or left on properties they are interested in, and the more properties that are ranked, the better the matches and search results will be.

The platform is also completely free for agents to list properties for sale or rent, immediately saving thousands of dollars when bringing a property to market.

With the company’s audience growing to 500,000 unique property seekers a month, there is significant interest from investors in the space and Soho recently closed an additional $1 million of investment alongside the recent acquisition.

“We’re quickly gaining momentum within the Australian market and it’s only just beginning,” said Lui.

“We’ve experienced intense growth over the past twelve months and we think it’s attributable to our very unique business model. We’re not disrupting the agent and client relationship model; we’re simply enhancing it, by providing them with a tool that offers sophisticated technology solutions such as access to real-time market demand analytics on their listings as well as end to end rental management features.”

For more information regarding Soho visit https://sohoapp.com/.

What to Look for in a Point of Sale System

When you're looking for a point of sale system for your business, there are a lot of things to consider. What type of business do you have? How ma...

Business Training

Grasp the Big Picture of Housing Development

The housing development is the process of constructing and managing residential spaces for human habitation. It involves planning, designing, buildi...

Property

The Fascinating World of Farms for Sale

Benefits of Owning a Farm When many people think of the benefits of owning a farm, they immediately think of fresh food, open spaces and a pictur...

Property

How to Sharpen Your App Development Skills

Mobile application development is a skill that you should take seriously. It's not the easiest task in the world, and it takes more than just techni...

Business Training

WORLDS NUMBER 1 REAL ESTATE AGENT COMING TO AUSTRALIA AS AMBASSADOR FOR CAPITOL GRAND SOUTH YARRA

The break out star of TV's Million Dollar Listing New York, the world's number 1 multi billion dollar selling machine Fredrik Eklund will be live in A...

Business Training

Rust: How to die and resurrect yourself

Rust is an open world survival game in which action / adventure and role-playing elements combine DayZ and Minecraft. You play in the middle of ...

Business Training