Why Your Restaurant Should Have a Digital Wine List
- Written by NewsServices.com
One of the growing trends in restaurants is the digital menu. Some restaurants place their entire menu on a digital tablet, while others may use QR codes that customers can scan with their phones to access the menu online. This process has significant advantages and disadvantages, but you may want to consider this technology if your restaurant has a separate wine menu. Here are some helpful reasons why your restaurant should have a digital wine list.
Many people suggest that physical menus are what most customers want when they visit a restaurant, so restaurants should always provide a physical copy of their main menu. However, not every guest will ask to see a separate wine list, so when considering digital options, you may save money by not designing, printing, and preparing a physical wine list. Keeping your wine list as a digital option is a good way to cut potential costs.
Easy To Update
One of the reasons why your restaurant should have a digital wine list is that it's much easier to keep it updated than a physical version. Many wineries put out yearly batches, seasonal wines, and other options that may require you to update your list consistently.
Because restaurants should improve their wine lists with new inventory and options, a digital wine list is a much easier and more straightforward medium for restauranteurs.
Helpful and Informative
The unlimited space available on a digital wine menu allows restaurants to offer additional information about each wine selection. While you should avoid overloading customers with information, providing more background for each wine could help entice guests to make a wine purchase. This background could include flavor profiles, pairing options, and sourcing information. Creating a more detail-oriented wine list also allows guests to acquire more information and better understand what questions they may want to ask the staff.