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Yes, retailers exploit Christmas, but their decorations still evoke religious spirit

  • Written by: Joshua Newton, Associate Dean (Research), Faculty of Business and Law, Deakin University
Yes, retailers exploit Christmas, but their decorations still evoke religious spirit

Christmas trees in the aisles. Baubles hanging from the ceiling. Carols playing on the in-store speakers. Tinsel around the cash register.

Shops put a lot of effort into Christmas decorations. It’s in their interest to associate themselves with the celebration, and to encourage shoppers to think spending up big is part and parcel of its...

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