CAKE, a Brisbane-based professional services consulting firm, is proud to announce that it has been named as a finalist for two of Telstra’s prestigious business awards in Queensland: Accelerating Women and Building Communities. 

CAKE's innovative business model aims to shatter the stereotypes about stay-at-home parents by connecting businesses with skilled stay-at-home parents, predominantly women, to deliver and coordinate project-based work flexibly and remotely. 

By offering flexible work arrangements, CAKE empowers women and primary caregivers to maintain their professional skills and contribute to the workforce while balancing family responsibilities.

Kelly Prior, founder of CAKE shares: "We are honoured to be a finalist for two Telstra Best of Business awards. I founded CAKE on a simple belief: better businesses and stronger communities start at home. We are immensely proud of how we have created opportunities and pathways for parents across Australia to be able to have their CAKE and eat it too.”

Prior acknowledges the challenges faced by parents who often feel torn between their roles at home and their career aspirations. "The current model of trying to be all things, to all people, all the time, doesn’t work,” she states. "CAKE offers a solution that benefits both parents and businesses, fostering a healthier, more productive workforce."

CAKE's impact extends beyond individual families. By supporting small and medium-sized enterprises, which make up 98% of the Australian business landscape, CAKE contributes to the vitality of local communities.

"We understand the unique challenges faced by small businesses," Prior explains. "By providing access to the skills they need without the burden of permanent hires, we help these businesses thrive, creating a ripple effect of positive impact throughout the community."

CAKE's recognition as a finalist in both the "Accelerating Women" and "Building Communities" categories highlights the company's holistic approach to fostering a more equitable and prosperous society.

CAKE offers professional services across business strategy, marketing and sales, people and culture, operations and admin.

To find out more, visit: https://thecake.com.au. 

About CAKE

Founded on the belief that better businesses and stronger communities start at home, CAKE offers professional services to businesses through both retainer and project sprints. With a proven track record, CAKE has successfully partnered with a diverse range of clients across various industries who support the vision of empowering parents and creating flexible work opportunities. By tapping into the talents of skilled stay-at-home parents, CAKE delivers expertise in business development, business strategy, marketing and sales, instructional design and elearning, people and culture, operations and admin. 

About Kelly Prior:

Kelly, founder of CAKE, is a passionate advocate for both Australian businesses and families. Driven by her belief that thriving families and successful businesses are the foundation of strong communities, Kelly founded CAKE with a purpose. She envisioned a model that not only empowers stay-at-home parents, particularly women, to utilise their skills and re-enter the workforce flexibly around the needs of their families, but also provides businesses with access to a flexible, highly-skilled talent pool to fuel their growth.

With a background in strategic brand management and an MBA in Strategy and Leadership, Kelly has a proven history of delivering holistic business solutions that drive tangible results. Her innovative approach with CAKE goes beyond simply offering work opportunities; it's about forging mutually beneficial partnerships that enable businesses to tap into a rich reservoir of talent. 

By connecting skilled professionals with businesses in need of their expertise, CAKE is revolutionising the way companies access top talent and empowering parents to achieve their career goals without sacrificing family responsibilities.

Kelly embodies the belief that everyone deserves to "have their cake and eat it too," and through CAKE, she's making that a reality for countless families and businesses across Australia. Her unwavering commitment to creating a win-win scenario for all stakeholders positions her as a true trailblazer in the realm of flexible work solutions.