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Aggressive marketing has driven the rise of the double-cab ute on New Zealand streets — time to hit the brakes?

  • Written by: Kirsty Wild, Senior Research Fellow, Public Health, University of Auckland
Aggressive marketing has driven the rise of the double-cab ute on New Zealand streets — time to hit the brakes?www.shutterstock.com

“Explore your inner beast.” That was the slogan used last year to sell the Ford Ranger. At 2.4 tonnes, that’s a lot of “light” truck, but the stakes are rising. This year, the 3.5 tonne Ram 1500 “eats utes for breakfast”.

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