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How to choose the right Christmas gift: tips from psychological research

Written by Adrian R. Camilleri, Senior Lecturer in Marketing, University of Technology Sydney

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Christmas is a time of celebration, relaxation and gift giving.

But choosing gifts can also make it a time of stress and anxiety. The wrong gift can actually do more harm than good.

Here is some advice, based on decades of research, on how to side-step such pitfalls.

Why do we give gifts?

Research into the psychology of gift-giving sugge...

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