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Men's Weekly

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Aggressive marketing has driven the rise of the double-cab ute on New Zealand streets — time to hit the brakes?

  • Written by Kirsty Wild, Senior Research Fellow, Public Health, University of Auckland
Aggressive marketing has driven the rise of the double-cab ute on New Zealand streets — time to hit the brakes?www.shutterstock.com

“Explore your inner beast.” That was the slogan used last year to sell the Ford Ranger. At 2.4 tonnes, that’s a lot of “light” truck, but the stakes are rising. This year, the 3.5 tonne Ram 1500 “eats utes for breakfast”.

Super-sized light trucks have landed in Aotearoa New Zealand....

Stop reading from the script: Why authenticity is the customer success secret weapon

I’ve been in customer service for years now. As my team has grown, the number one piece of advice I give is to be your...

From Check-in to Touchdown: How AI and smarter systems are transforming the travel industry

Richard Valente, VP of Customer Experience Strategy at TP in Australia, explores how IT-BPM outsourcing is revolutionising the travel sector throu...

Online Christmas shoppers fund climate and biodiversity projects via HealthPost's Click Sphere for Good initiative

Online shoppers with HealthPost’s Flora & Fauna have made 11,000 contributions towards climate and biodiversity projects when ordering parcel ...

US landmark settlement protects SMEs, highlighting flaws in the RBA's proposed blanket card surcharging ban for Australia

Aussie SMEs warn RBA not to ignore global trends, with the current sledgehammer approach threatening business viability and increasing inflation ...

Thryv Australia named Employer of Choice for third consecutive year at Australian Business Awards

Thryv® (NASDAQ: THRY), Australia’s provider of the leading small business marketing and sales software platform, has been awarded the Employer of ...

RogersDigital.com Announces the Launch of TheBulletin.au, a Destination for Business, Policy and Financial Insight

RogersDigital.com has announced the launch of TheBulletin.au, a new national digital publication designed to deliver sharp, data-driven reporting ...