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Can Queensland cash in on the NRL finals? It's all about 'event leveraging'

  • Written by Sheranne Fairley, Associate professor, The University of Queensland
Can Queensland cash in on the NRL finals? It's all about 'event leveraging'

Queensland’s love of rugby league, and the fact the state isn’t in lockdown, has won it the right to host the 2021 NRL finals series.

But it was economic gains as much as love of the game that Premier Annastacia Pałaszczuk spruiked when announcing Queensland would host all eight finals games plus the grand final at...

Time to punch above our weight and stop shadowboxing on AI

Australia prides itself on being an innovation economy. We celebrate startups, talk about productivity, and lean into our reputation for punching ...

Colter Bay Capital Launches as Australia’s Newest Institutional Private Credit Fund

Led by seasoned capital markets veteran Mark Wang, the fund is purpose-built to serve Australia’s most productive yet chronically underserved busi...

Global Thryv voices bring a sharper lens to International Women’s Day

Thryv® (NASDAQ: THRY), ANZ’s leading AI-enabled small business marketing software platform provider, marks International Women’s Day (IWD) with a bu...

AI curiosity fuels new wave of employee-led innovation in Australia

Leaders across Australia are asking themselves how they can ensure their employees get the most out of AI. We recently conducted research to help an...

Is your search bar your competitor’s best salesperson?

A few weeks ago, I was watching the Super Bowl. Traditionally, those halftime ad spots are reserved for the world’s biggest, most established bran...

AIIMS Group and AdVisible merge

Two of Australia’s most established independent agencies unite, creating marketing powerhouse backed by three decades of combined experience     ...