Dolls and dollars: why small businesses should be wary of cashing in on Barbiemania with their branding
- Written by Graeme Austin, Chair of Private Law, Te Herenga Waka — Victoria University of Wellington
Blockbuster movie brand merchandising is a multi-billion-dollar industry.
That Buzz Lightyear bubble bath, Lightning McQueen bedding or Elemental backpack all contribute to a movie’s overall income stream.
And brand owners are in a constant battle against fake or unlicensed goods. The European Union Intellectual Property Office estimates that...
