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You might get a discount or free coffee but you’re also being played by the multi-billion dollar gamification industry

Written by Adrian R. Camilleri, Associate Professor of Marketing, University of Technology Sydney

You’re scrolling through your socials and an app for an online shopping site appears. You click the link but, before you can see any merchandise, a spinning wheel flashes up and invites you to press the button to spin. You do and you win 50% off any purchase. How good is that?

This is gamification and the spinning...

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You might get a discount or free coffee but you’re also being played by the multi-billion dollar gamification industry

Walk while you work: are the extra steps on an under desk treadmill worth the cost?

Why central bankers look to the ‘stars’ when setting interest rates

Can office culture survive the work-from-home revolution? Yes, but you can’t force the fun

Worker exploitation can hide in plain sight. Here’s how to ensure an ethical summer holiday

In a world of digital money, what’s the right etiquette to split the bill with friends?

‘Weights of gold in bullion’: how the ancients invested in precious metals

Traditions of Rural Bali at Villa Sabana

Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property

A COVID 'ring of steel' around Sydney would play havoc with Australia's supply chains

How ‘build-to-rent-to-own’ could help more renters get a toehold in the housing market

How Do Multi-Tenant Cloud Systems Work for Small Businesses

From Check-in to Touchdown: How AI and smarter systems are transforming the travel industry

Online Christmas shoppers fund climate and biodiversity projects via HealthPost's Click Sphere for Good initiative

US landmark settlement protects SMEs, highlighting flaws in the RBA's proposed blanket card surcharging ban for Australia

Thryv Australia named Employer of Choice for third consecutive year at Australian Business Awards

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