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Paying with your face: what will convince consumers to use facial recognition payment technology?

  • Written by Gary Mortimer, Professor of Marketing and Consumer Behaviour, Queensland University of Technology
Paying with your face: what will convince consumers to use facial recognition payment technology?Author supplied, Author provided

You have probably opened your smartphone using your face. If you have travelled internationally, you have used your face to exit and enter the country. You may have even scanned your face to “verify” your online dating profile. But are you willing to use your face to pay for your morning coffee?

While...

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