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Tougher than the GFC: why NZ’s small businesses may be in worse shape than in 2008

  • Written by Antje Fiedler, Senior Lecturer, Management and International Business, University of Auckland, Waipapa Taumata Rau

With rising costs and drops in consumer spending, small businesses have been struggling lately.

Continuous economic pressure is causing significant stress and burnout among small business owners, while confidence continues to decline.

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