Leading Australian agency The Contented Copywriter is now Wonderthink - focusing on sparking creativity and wonder in storytelling for brands and companies

Leading Australian content agency, The Contented Copywriter, has rebranded as Wonderthink in a move designed to unlock unbridled creativity and an energised sense of wonderment in companies and brands who rely on the power of storytelling to connect with consumers in an increasingly competitive landscape.

After eight years of consistent growth servicing clients such as Virgin Money, UNSW and Lendlease, Wonderthink Founder and Director Brooke Hill says the time is right for the new brand to launch, as it not only reflects the team’s vision for the agency, but also the depth and breadth of strategic content services now on offer to current and prospective clients.

“We’ve always been devoted to creativity, to smart thinking, to the craft of storytelling, and to taking inspired action, and Creative Director Belinda Hubball has perfectly encapsulated these sentiments in the brand identity she has developed.

“We chose Wonderthink as a name because it’s our purpose to reignite a sense of wonder, underpinned by considered thought and strategic insight. As kids, we have this remarkable sense of curiosity and wonder. But somewhere along the way, we all seem to lose that sense of possibility and wild, unbridled creativity.”

While copywriting services remain a key component of the agency’s offerings, with in-house specialists in SEO, generative AI and brand copywriting, Wonderthink offers strategic services including brand strategy and content strategy using their unique approach of seeing, thinking, wondering, and doing.

The Wonderthink team is purposely made up of senior, experienced strategists and creatives who have that rare combination of big thinking and ‘get-shit-done’ practicality. They also help clients build their own capability through upskilling and process optimisation.

Ms. Hill says Wonderthink effortlessly combines the dreaming and the doing, and the play and the planning. “We love that our new name and identity encapsulates the play and the practical elements of corporate and brand storytelling. At our core, we create wonderful content by unlocking wonder and creativity in our clients and layering it with strategic thinking. This is the ideal foundation for the development and execution of world class content creation and marketing that has a positive impact on our clients’ bottom line.”

Wonderthink is also a pioneer of bespoke coaching and consulting services specifically designed to build capability within in-house marketing teams, through governance and training.

For more information, visit www.wonderthink.com.au