Your LinkedIn doesn't need to be perfect – four ways to build an authentic profile to boost your personal brand
- Written by Brad McKenna, Associate Professor in Information Systems, University of East Anglia
To get hired, you need to get connected.Dean Drobot/ShutterstockThe idea of a “personal brand” might seem like the purview of celebrities and influencers. But if you’ve spent any time on LinkedIn, you’ll know it’s something anyone can develop with well-crafted posts and engagement.
In recent years, students and young...
