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Is Valentine’s Day worth the romantic investment? Here’s what we can learn from economics

  • Written by Selma Wather, Senior Lecturer in Economics, University of Sussex
Is Valentine’s Day worth the romantic investment? Here’s what we can learn from economicsshutterstockEvgeny Karandaev/Shutterstock

Expressing affection can be expensive. Spending on heart-shaped gifts, romantic cards, chocolates and flowers (other gifts are available) to celebrate Valentine’s Day has reached close to £1 billion in the UK.

So the value of Valentine’s to retailers seems clear enough. But just how...

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