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Many plant-based brands are struggling – they should follow the marketing examples of big tech

  • Written by: Andrew Godley, Professor in Entrepreneurship & Innovation (Strategy and Marketing), University of Sussex
Many plant-based brands are struggling – they should follow the marketing examples of big techNatashaPhoto/Shutterstock

After several years of stellar sales growth, demand for alternative meats appears to be plummeting. Big-name brands Beyond Meat and Quorn have been struggling, and some smaller producers have closed down.

Vegetarianism, and even more so veganism, were supposedly gaining in popularity. So have plant-based diets become...

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