Business Daily Media

The Times

.

Many plant-based brands are struggling – they should follow the marketing examples of big tech

  • Written by: Andrew Godley, Professor in Entrepreneurship & Innovation (Strategy and Marketing), University of Sussex
Many plant-based brands are struggling – they should follow the marketing examples of big techNatashaPhoto/Shutterstock

After several years of stellar sales growth, demand for alternative meats appears to be plummeting. Big-name brands Beyond Meat and Quorn have been struggling, and some smaller producers have closed down.

Vegetarianism, and even more so veganism, were supposedly gaining in popularity. So have plant-based diets become...

More Articles …

  1. How to talk about finances with your partner (especially if one of you makes more money)
  2. three ways Ruben Amorim can rebuild the club’s identity and get back to winning ways
  3. Love him or loathe him, Elon Musk is a champion of efficiency and could save the US government a fortune
  4. Companies won’t survive in a nature-depleted world – I’ve met the business owners who are taking action
  5. Why Donald Trump’s election win fuelled a stock market surge
  6. Why people would rather clean the toilet than check their bank balance – and the spending problems this leads to
  7. The UK government wants to shake up pensions – but it can’t guarantee that ‘megafunds’ will want to invest in Britain
  8. British farmers will face greater challenges than Labour’s inheritance tax reforms
  9. Why Ghanaian farmers have been unable to capitalise on record cocoa prices
  10. this Indigenous understanding of nature can help us rethink economics

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...

For Midsize Companies, Global Payroll Systems Matter More to Business-Security Than You Think

When a midsize company expands across borders, its payroll operation becomes exponentially more complex. These organisations typically face a new ...

GEO and the AI search shift reshaping Australian and New Zealand business visibility

For years, one of the biggest digital marketing questions for businesses was ‘how do we get onto page one of Google?’ That question still matters, ...

Why self-service is reshaping fleet management for modern businesses

Fleet management today is constrained by fragmented systems and heavy administrative demands. A lot of the work still relies on booking vehicles and...