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A killer app for the metaverse? Fill it with AI avatars of ourselves – so we don't need to go there

Written by Alex Connock, Fellow at Said Business School, University of Oxford, University of Oxford

Big numbers coming. Microsoft’s US$75 billion (£55 billion) acquisition of Activision Blizzard has landed – true to Call of Duty vernacular – “like a bomb” on the US$200 billion revenue video games industry.

It heavily arms the Xbox giant for its vision of the metaverse, in...

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