TikTok's greatest strength could also be its undoing
- Written by Shweta Singh, Assistant Professor, Information Systems and Management, Warwick Business School, University of Warwick
TikTok now has over a billion daily users.yogendrasingh.inI have a ten-year-old niece named Divya (not her real name) in rural northern India. Two years ago, I visited and she came running to hug me. I asked what was the best gift I could give her, and all she wanted was for me to follow her on TikTok.
Divya posts videos of her Bollywood dances...
