Royal warrants are good for business – and benefit the British monarchy too
- Written by John M.T. Balmer, Professor of Corporate Marketing, Brunel University London
Shutterstock/chrisdorneyWhen Queen Elizabeth II died on September 8 2022, so too did 686 royal brand endorsements she had granted over the 70 years of her reign. Famous British products including Colman’s mustard, Twining’s tea and Weetabix all lost a valuable part of their business models.
Those companies now have less than two years...
