Business Daily Media

Retail Tech Startup Tiliter Raises $7.5M for Cashierless AI Shopping Technology-PR Newswire APAC

  • Written by PR Newswire

Tiliter to increase global footprint as Investec invests through its IEC Australia Fund I

SYDNEY, Oct. 20, 2020 /PRNewswire/ -- Investor demand for innovative emerging companies remains strong with Australian AI tech startup Tiliter completing a $7.5 million capital raise, led by Investec Emerging Companies (IEC).

Eleanor Venture, a tech investment syndicate for angel investors, and New York's Cornell University also participated in the funding round.

Tiliter is a leading artificial intelligence (AI) provider whose technology uses computer vision to recognise products without barcodes.

Its technology automatically identifies items, such as fresh produce, without the need for barcodes, packaging, and price stickers, making it easier for shoppers to manage during self-checkout.

Tiliter is currently focused on the Supermarket vertical and its camera and software system uses AI to pre-select items and remove the need for manual entry, with over 99% accuracy and in under one second.

Karen Chan, Head of Investec's Emerging Companies division, said Tiliter aligned with the Fund's philosophy of investing in companies with high growth potential backed by strong founders.

"We are excited to be working with the Tiliter team and believe this technology solves a very real need for both consumers and retailers in the Australian market and abroad," Chan said.

With retailers increasingly moving towards self-checkout and mobile-checkout options, Tiliter's technology makes it easier and faster for customers to complete their transactions, reduces fraud, costs, and waste for businesses, and addresses the need for contactless purchases in a COVID-19 world. This can all be done with limited integration and no changes to the retailer's IT infrastructure.

Tiliter was founded in 2017 by Marcel Herz, Martin Karafilis, and Chris Sampson. Commenting on the Tiliter team, Chan said, "The Tiliter co-founders are a visionary team, leveraging technology to solve the problems of the future.

"At IEC, we believe in acting as a true partner to our investee companies to provide advice, capital, and connectivity. We look forward to supporting the Tiliter team to reach their global growth aspirations."

Tiliter's early adopters include Woolworths in Australia with over 20 live stores, Countdown in New Zealand, and several retail chains in the U.S., such as New York City's Westside Market.

The company will use the latest funding to accelerate its expansion across Europe and the U.S., with many supermarkets to unveil Tiliter's product recognition technology over the coming months.

CEO and co-founder of Tiliter Marcel Herz welcomed the funding from Investec and noted there had been a 300% increase in scan-and-go adoption in the U.S. over the past year due to COVID, and this growth is expected to rise globally.

"As an industry, we're just at the beginning of how AI combined with computer vision will shape the future for brick-and-mortar and online shopping. It was important that we partner with investors that understand the new dynamics in retail innovation and the massive opportunity arising from this change," says Herz.

One factor many retail technology companies face is the cost and operational overhead to install and maintain their solutions.

"There has been an increased focus for Tiliter to create a plug-and-play solution for retailers and remove the operational friction of adopting cashier-less technology, particularly during the COVID pandemic," says Martin Karafilis, COO and co-founder of Tiliter.

"The end-to-end capability of Tiliter's dedicated hardware and software is an example of how Tiliter's recognition technology can be easily installed and used anywhere in the world at a lower cost than currently offered autonomous store solutions."

About Tiliter:

Tiliter makes software and hardware that uses computer vision to recognise products without barcodes. Tiliter is using machine learning and data analytic algorithms to disrupt industry practices and create the future now. For more information or to schedule a demo, visit[1] or contact[2]

Media Contact:[3]

About Investec Emerging Companies:

Investec Emerging Companies (IEC) is a division of Investec Australia. IEC partners with emerging companies to provide them with an integrated capital and advisory offering. The team partners with companies led by strong founders, with high growth potential and a demonstrated track record.

Media Contact:[4]

Related Images

tiliters-co-founders.jpg [5]Tiliter's Co-Founders Chris Sampson, Martin Karafilis and Marcel Herz (left to right)

Related Links

Tiliter [6]


  1. ^ (
  2. ^ (
  3. ^ (
  4. ^ (
  5. ^ tiliters-co-founders.jpg (
  6. ^ Tiliter (

Read more

Business Reports

Why you need an Australian digital marketing agency

When you're looking to grow your business, hiring a digital marketing agency can be a great way to get started before hiring in-house. You can also use an agency to partner with a small in-house team to get things done faster. ...

How to Advance Your Career in Nursing (Easy Guide)

In 2022, many nurses are focused on career progression. If you’re one of them, this easy guide is exactly what you need. According to the World Health Organization (WHO), there are approximately 27 million men and women nurs...

What is neoliberalism? A political scientist explains the use and evolution of the term

President Ronald Reagan, shown here speaking in Moscow in 1980, was an early adopter of neoliberalism in the U.S. Dirck Halstead/LiaisonNeoliberalism is a complex concept that many people use – and overuse – in differe...

Deciding whether buying a franchise is right for you

How do you know if buying a franchise for sale will be the right move for your business? Here are some of the most important factors to consider when determining whether or not to buy a franchise. Identify your financial goal... partners with Australian farmer network ONFARM, the leading provider of secure online payments and a wholly owned subsidiary of Freelancer Limited (ASX: FLN, OTCQX: FLNCF), today announced a partnership with ONFARM, a world-first agricultural meeting and market...

Inflation rates are rising in the US – an economist explains why

A variety of factors have caused the U.S. inflation rate to increase over the past few years, from the pandemic to the war in Ukraine.Javier Ghersi/Moment via Getty ImagesConsumer prices in the U.S. are rising due to inflation at ...

Web Busters - Break into local search