Business Daily Media

Men's Weekly

.

"Relaxing Jiaxing" Creative Naming Journey Launches, A Hong Kong Influencer Lead the Way in Cultural Tourism

HONG KONG SAR - Media OutReach Newswire - 7 May 2025 - Recently, a well-known travel influencer from Hong Kong was invited by Jiaxing Municipal Bureau of Culture and Tourism and Putike International Travel Service (changzhou) Co.

, Ltd. to embark on a 3-day, 2-night journey themed "Relaxing Jiaxing". Prior to this, the Bureau held a creative naming event titled "#RelaxingJiaxing" inviting global travel enthusiasts to bestow creative and international names on Jiaxing's natural landscapes, cultural landmarks, ancient towns, urban benchmarks, and humanistic features.

Hong Kong Influencer Lands in Jiaxing, Kicks Off

The Hong Kong influencer, who gained popularity by sharing Jiaxing on overseas social media platforms and creatively naming a local scenic spot "Changhong Bridge" as "A Rainbow Lies on the Waves" was invited to tour Jiaxing for free. This exclusive opportunity allows the influencer to experience up close the picturesque scenery and relaxed ambiance of this Jiangnan water town, helping to promote Jiaxing as a destination for inbound tourism in the Asia-Pacific region.

Small bridges and flowing water, ancient towns and old streets, the old canal paths, everywhere you can see residents leisurely drinking tea, reading, and fishing. The Hong Kong influencer also strolled and boated in Xitang and Pu Yuan, listened to storytelling, learned a few authentic Jiaxing phrases from the locals, or went to the three-arched stone bridge spanning the Beijing-Hangzhou Grand Canal - Changhong Bridge, feeling the unique architectural style and profound historical heritage. After a 3-day, 2-night relaxing tour, the Hong Kong influencer exclaimed: "Having lived in Hong Kong for a long time, I'm used to the reinforced concrete buildings and the hustle and bustle of traffic, with immense pressure. Jiaxing, this treasure city, with its ancient towns, streets, and canals, is super relaxing. Walking among them, it feels as if time has slowed down. I heard there will be more folk activities soon, it's really a place you don't want to leave once you've come."

The charm of "Relaxing Jiaxing" goes far beyond what you've heard. It's reported that the Pu Yuan Fashion Week will make a dazzling debut from May 9th to 13th, 2025. With the theme "Crossover, Diversity, Shared Edge," this year's fashion week aims to break traditional fashion boundaries and integrate various fashion elements and styles. Numerous fashion brands will unveil their latest designs, and fashion forums along with designer exchange events will be held to inject new vitality and inspiration into the fashion industry. During the Dragon Boat Festival, Jiaxing will host several folk activities to celebrate, featuring a Dragon Boat Festival market and a zongzi wrapping contest where participants create zongzi in various shapes. Dragon boat racing will also take place, immersing visitors in the festive atmosphere of the Dragon Boat Festival's folk culture.

In mid-October, the Wuzhen Theatre Festival will kick off. The water town charm of Wuzhen will perfectly blend with theatrical art as many renowned troupes and theatre artists gather here to present a variety of exciting performances. This allows visitors to appreciate the beauty of the water town while experiencing the profoundness of theatrical culture, offering a feast for the senses to theatre enthusiasts.

It is understood that Jiaxing Municipal Bureau of Culture and Tourism has launched the "Relaxing Jiaxing" creative naming event. The aim is to name Jiaxing's cultural and tourism resources from the perspective of global travelers in the most relaxing way, allowing more visitors to approach and enter Jiaxing to experience its relaxed and leisurely urban characteristics. This initiative seeks to spread the rich beauty and friendly culture of the Jiangnan water town to the world, attracting global visitors to "Get Relaxing from Jiaxing."

Global travel enthusiasts can participate in the event by posting photos or videos of the named Jiaxing tourist attractions with "#RelaxingJiaxing" on their overseas social media accounts. The creative naming event will last throughout 2025. Jiaxing Municipal Bureau of Culture and Tourism will select the most creative global travelers from the participants, covering their major transportation and accommodation expenses, and invite them for a free 3-day themed tour in Jiaxing. At that time, Jiaxing Municipal Bureau of Culture and Tourism will invite global travel enthusiasts to explore four themed routes: Citywalk, Intangible Cultural Heritage Trail, Ancient Town Discovery, and Jiaxing Cuisine Exploration. This will allow global visitors to experience the historical depth and vibrant reality of this ancient city from multiple perspectives, fully decoding the enduring charm and relaxed warmth of the Jiangnan water town.
Hashtag: #RelaxingJiaxing

The issuer is solely responsible for the content of this announcement.

News from Asia

Cushman & Wakefield and Corenet Global Release New Survey Results On "What Occupiers Want"

Cost remains king, but talent, flexibility, and service are reshaping real estate strategy globally HONG KONG SAR - Media OutReach Newswire - 2 July 2025 - Cushman & Wakefield (NYSE: CWK), in ...

Chubb Life Hong Kong Launches Chubb 1792 Club: A New Era in Tailored Wealth Management Services

With a legacy of excellence, expertise, and a bold vision, Chubb Life HK is meeting rising demand for sophisticated, future-focused financial planning through bespoke legacy and wealth solutions HO...

Octa broker's take on the upcoming NFP report

KUALA LUMPUR - Media OutReach Newswire - 2 July 2025 - This Thursday at 12:30 p.m. UTC, the U.S. Bureau of Labor Statistics will release its highly anticipated Nonfarm Payroll (NFP) report...

OneMagnify India earns Best Place to Work certification for the fourth consecutive year

CHENNAI, INDIA - Media OutReach Newswire - 2 July 2025 - OneMagnify, a global leader in marketing, data, and technology solutions, has once again been recognized as a Best Place to Work in India ...

BeauEver Secures NZ Prime Minister’s Support in Historic China Summit to Accelerate Global Skincare Expansion

SHANGHAI, CHINA - Media OutReach Newswire - 2 July 2025 - At the 2025 China–New Zealand Trade Innovation Summit, New Zealand Prime Minister, the Right Hon. Christopher Luxon, witnessed the officia...

Central Europe Technologies recognized as one of the Best Places to Work in Romania for 2025

BUCHAREST, ROMANIA - Media OutReach Newswire - 2 July 2025 – Central Europe Technologies has been officially recognized as one of the Best Places to Work in Romania for 2025. Central Europe Techno...

CDNetworks Selected as Strategic Partner by Petrolimex Aviation to Bolster Cybersecurity with AI-Powered Cloud Platform

SINGAPORE - Media OutReach Newswire - 3 July 2025 - CDNetworks, the APAC-leading network to deliver edge as a service, today announced that Petrolimex Aviation, a major provider of aviation fuel...

Trade Crypto Without Purchasing It: Octa Broker About Crypto-CFDs

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 3 July 2025 - Crypto volatility poses both potentially spectacular possibilities and enormous risks. For example, by investing in crypto assets o...

Tia Lee Graces the Cover of ELLE Malaysia: A Journey of Empowerment, Evolution, and Expression

HONG KONG SAR - Media OutReach Newswire - 3 July 2025 - Global fashion and music icon Tia Lee (Lee Yu Fen) takes center stage on the cover of ELLE Malaysia, where she reflects on her multifaceted ...

Porsche Design Tower Bangkok Offers a Culinary Voyage into Iconic Living

STUTTGART, GERMANY / HONG KONG SAR - Media OutReach Newswire - 25 June 2025 - Porsche Design Tower Bangkok hosted an exclusive dinner event in a private estate villa in Hong Kong, offering esteeme...

Beyond borders: Building a scalable strategy for international hiring

For many Australian businesses, growth increasingly depends on thinking beyond local borders.  As wage pressures rise, and specialised talent pool...

The Next Generation of Maritime Sustainable Solutions

As organizations globally seek innovative ways to improve sustainability and their impact on Earth, the American Waterways Operators (AWO), a lead...

Demand for Home Batteries surges as Federal Rebate Kicks In

A leading provider of energy solutions VoltX Energy has seen a 400% increase in demand for home batteries in the past three weeks as people put d...

Why Sport Remains the Safest Bet in an Uncertain World

When Rome was in crisis, its leaders did not retreat to the Senate. They went to the circus. To the chariot races. To the gladiators. Sport was no...

THE FINE LINE WITHIN HILARIOUS SIGNAGE DESIGN FAILS

It seems like design failures still occur in today’s modern branding era, despite rigorous rounds of approvals behind the scenes. One signage show...

Deputy Announces Exclusive Global Partnership with Predelo to Bring AI to Shift-Based Businesses

Deputy, the global people platform for shift-based businesses, has announced an exclusive partnership with Predelo, an AI Decision Agent-as-a-Serv...

Sell by LayBy