Business Daily Media

Men's Weekly

.

Aice Strengthens Regional Leadership and Accelerates International Expansion

HONG KONG SAR - Media OutReach Newswire - 28 April 2025 - In early 2025, Aice, a leading ice cream brand in Southeast Asia, attracted significant attention from global investors following a new round of investment from major shareholders, including China Mengniu Dairy Group – its controlling shareholder.

This capital injection is widely viewed as providing both financial and strategic support for Aice's rapid expansion across Southeast Asia and other new international markets.

Strategic Market Positioning: From Indonesian Launch to Regional Leadership

Since its overseas launch in 2015, Aice has rapidly established itself as a pioneer in Southeast Asia's ice cream industry. With annual revenues exceeding RMB3 billion, Aice now holds the leading market share in Indonesia, ranks second in the Philippines, and continues to strengthen its position in Vietnam.

Aice's success is rooted in its precise regional market strategy. Following extensive market research, Aice identified Indonesia as its initial overseas market, targeting local demand for affordable, high-quality products. To address cross-border logistics challenges and offer its products at competitive prices, Aice established three local factories to ensure it can flexibly and rapidly adapt to local market preferences, optimize costs, and build a robust local distribution network.

Within just three years of entering Indonesia, Aice's annual sales soared from RMB20 million to RMB1.2 billion. The Company has since expanded successfully into the Philippines, Vietnam, Thailand, Laos, Cambodia, and Timor-Leste, making it one of Southeast Asia's fastest-growing companies and a benchmark for Chinese F&B brands going global. In 2024, its factory in the Philippines officially began operations, further enhancing its regional manufacturing footprint and enabling broader distribution across Southeast Asian and beyond.

Innovating Products, Channels, and Marketing: Building Differentiated Competitive Advantages

Aice has established strong competitive barriers and captured consumer mindshare through innovation in product development, distribution channels, and marketing.

Guided by its philosophy of delivering "healthy, innovative, quality products with value," Aice conducts in-depth research into consumer habits and local dietary preferences, driving continuous innovation in product formats and flavours. Each year, it has launched multiple best-selling products, generating sales of over RMB100 million. Upon initial launch in Indonesia, Aice strategically focused on small and medium-sized retailers, providing free ice cabinets to communities in more than 100 cities. This approach secured extensive retail coverage of its products, activated previously untapped market demand, and differentiating Aice from international competitors, resulting in rapid market share gains. Through storefront branding and sponsorships of major sporting events, Aice consistently increased brand awareness and visibility throughout the region.

Capital-Driven Acceleration for Global Expansion

Following this round of financing, Aice plans to deepen its presence in existing Southeast Asian markets, further strengthening its supply chain and brand competitiveness, while actively expanding into new international markets.

As a key pillar of Mengniu's "One Core, Two Wings" strategy, Aice has served as Mengniu's strategic bridgehead in Southeast Asia, achieving significant milestones. This investment from Mengniu underscores its strong confidence in Aice's in international growth potential and reflects its commitment to supporting it with additional resources and capital.

According to industry sources, while maintaining robust organic growth, Aice recently engaged with global investors to diversify its funding channels and accelerate its international expansion. Backed by a proven overseas track record and new capital, Aice is poised for a new phase of accelerated growth, leveraging Southeast Asia as a strategic steppingstone to broader international opportunities.Hashtag: #Aice

The issuer is solely responsible for the content of this announcement.

News from Asia

Discover Qianhai’s Talent Appeal from a "72-Hour Experience Pass"

SHENZHEN, CHINA - Media OutReach Newswire - 8 September 2025 - Recently, a "Shenzhen-Hong Kong 72-Hour Experience Pass" has drawn the attention of young "makers" from around the world. The experie...

Nominations for the Broermann Medical Innovation Award 2026 now open

With a million euros, it is one of the world’s most highly endowed awards for medical researchHAMBURG, GERMANY - Newsaktuell - 5 September 2025 - The nomination period for the Broermann Medical In...

ONYX Hospitality Group Spotlights Shama Serviced Apartments: Redefining Urban Living Across Asia

BANGKOK, THAILAND - Media OutReach Newswire - 8 September 2025 - As urban professionals increasingly turn to serviced apartments for a better balance of work, family, and lifestyle, ONYX Hospital...

Solar power project transforms desert into energy hub

ORDOS, CHINA - Media OutReach Newswire - 8 September 2025 - From September 16 to 17, 2025, the 10th Kubuqi International Desert Forum will convene in Ordos, Inner Mongolia Autonomous Region...

AVATR VISION XPECTRA Makes Global Debut, AVATR Original Design Aesthetics Captivate Munich

MUNICH, GERMANY - Media OutReach Newswire - 8 September 2025 - AVATR Technology hosted the "AVATR Brand Day: A Brilliant New Horizon" at UTOPIA München and unveiled the world's first emotional int...

Launch of the World’s First AI Organizer — Bika.ai

Buzz in Silicon Valley as It Redefines the Future of the “One-Person Company”HONG KONG SAR - Media OutReach Newswire - 9 September 2025 - A pioneering AI team today announced the launch of Bika.ai...

Planner At Large Founder Announces Release Of Début Book Swimming Downstream

Award-winning consultant Judd Labarthe launches a much-anticipated book, Swimming Downstream, challenging conventional marketing wisdom with practical, evidence-based guidanceSINGAPORE - Media Out...

Tineco Celebrates 9.9 with Promotional Prices Storewide and New S9 Artist Breeze

Tineco has launched a storewide limited-time promotion for 9.9, with prices starting from just $99.

Four Asian companies are among world’s 20 largest corporate givers

New research reveals how leading corporations are aligning social impact with business strategySINGAPORE - Media OutReach Newswire - 9 September 2025 - A new report from The Bridgespan Group – b...

Rain, Ekin Cheng And Hins Cheung Headline Jam Off 2025 At Universal Studios Singapore

From star-studded concerts at Universal Studios Singapore to the return of VOICE and BEATS contests at Palawan Green, JAM OFF 2025 promises an unforgettable prelude to the race weekend...

AWS research shows strong AI adoption momentum in Australia, with startups outpacing large enterprises in innovation

Amazon Web Services (AWS), an Amazon.com company, released new research revealing that while artificial intelligence (AI) adoption continues to acce...

Changing the World One Bite At a Time: IKU Turns 40

One of Australia’s first plant-based, chef-led eateries and now ready meal provider IKU is celebrating its 40 year anniversary with the business e...

Three generations marking 45 years in hot-air balloons

Australia’s leading hot-air balloon company is celebrating 45 years in the sky and its 700,000th passenger, driven by the passion of father-son du...

Workplace DMs, Reinvented: Deputy Messaging, Purpose-Built For Shift-Based Teams

Deputy, the global people platform for shift-based businesses, has launched Deputy Messaging, a fully integrated, real-time communication tool designe...

Revolutionizing Fulfillment: How Virtual Warehousing is Changing the Game?

The e-commerce landscape is evolving more rapidly than ever, and the way businesses are managing their fulfillment is also revolutionizing. At the...

SME lender Dynamoney welcomes new CEO, Brett Thomas

Strengthens growth ambitions and signals expanded offering Dynamoney, a leading commercial finance provider for Australian SMEs,  has today appoint...

Sell by LayBy