Business Daily Media

The Times


.

Appier Powers POP MART Taiwan to Transform Limited-Edition Product Sales and OMO Experience for Enhanced Operational Efficiency

HONG KONG SAR - Media OutReach Newswire - 22 April 2025 - Appier announced today that POP MART Taiwan has adopted its AI-powered conversational marketing platform, BotBonnie—a solution within Appier’s Personalization Cloud—to accelerate its OMO (online-merge-offline) transformation and streamline the management of limited-edition product sales.

The implementation led to a 90% increase in campaign participation, a 210% growth in LINE official account users, and a 30% reduction in manual effort and time spent, setting a new benchmark for transparency and operational efficiency in the designer toy industry.

POP MART Taiwan adopted Appier’s Personalization Cloud to enhance transparency and efficiency in limited-edition product management.
POP MART Taiwan adopted Appier’s Personalization Cloud to enhance transparency and efficiency in limited-edition product management.

Effective product allocation and customer engagement are essential to success in the rapidly expanding designer toy market, fueled by rising demand for collectibles and artist-designed figurines. According to Statista, the toys and games market was valued at approximately USD 126 billion in 2023 and is projected to grow to USD 135.9 billion by 2029, reflecting sustained global demand. Known for blending collectible art with pop culture through its signature blind-box format, POP MART Taiwan partnered with Appier to realize its OMO vision and enhance the transparency and efficiency of limited-edition product sales.

“By implementing Appier’s solution, we were able to automate key touchpoints such as the lottery and redemption process, ensuring fairness while delivering a smoother, more engaging customer experience,” said Sabrina Yeh, Public Relations Manager of POP MART Taiwan. “We look forward to expanding our digital capabilities and creating even better experiences for toy lovers everywhere.”

Looking ahead, POP MART Taiwan plans to deepen its collaboration with Appier to further enhance the OMO experience. The upcoming enhancements will enable customers to reserve entry time slots, facilitate flexible allocation of purchasing opportunities among both existing and new members, and dynamically release remaining tickets based on real-time demand. During wait times, personalized add-on recommendations can be delivered to drive higher conversion and retention. These improvements are designed to optimize the limited-edition shopping journey and support sustained growth in the competitive designer toy market.
Hashtag: #Appier #AI #Business #Technology #OMO #Marketing





Wechat: Appier 沛星互动科技

The issuer is solely responsible for the content of this announcement.

Appier

Appier (TSE: 4180) is an AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of "Making AI Easy by Making Software Intelligent," Appier's mission is to help businesses turn AI into ROI. Appier is listed on the Tokyo Stock Exchange's Prime Market and operates in 17 cities worldwide. Visit for more company information, and for more IR information.

News from Asia

Asia to add 700+ million middle-class adults by 2036 as e-commerce moves beyond cards, WDL and EBANX find

Joint study shows emerging markets will generate 60% of new online spending over the next decade — most of it from consumers without a credit cardSINGAPORE – Media OutReach Newswire – 21 October 2...

Solcis launches open compliance layer for AI agents on NVIDIA OpenShell

Solcis extends open security guardrails such as NVIDIA OpenShell and Microsoft’s AGT with the controls compliance professionals need, in a platform built to be self-hosted.SINGAPORE – Media OutRea...

Doremi3babies 10th Anniversary: Featured Caraz Play Mats, with 10% Off First Purchases and Free Home Delivery for Taiwan Members

Play mats, playpen fences and bumper beds in one place — new members get 10% off their first Caraz purchase, with every item in the Taiwan store duty-free and delivered free to the doorTAIPEI, TAIW...

Cross-Sector Collaboration For World Sight Day: Orbis, HKOS, Southern District Office, and Southern District Care Team Jointly Launch "Southern District Eye Care Day" - Calling on the Next Generation to Accompany and Protect Senior Vision

HONG KONG SAR – Media OutReach Newswire – 21 October 2026 – To mark the annual World Sight Day, international sight-saving organization Orbis, in partnership with the Hong Kong Ophthalmological So...

New Documentary Beyond Engineering: Guardians of Flight to Debut October 23 on Discovery Channel in Southeast Asia

SINGAPORE – Media OutReach Newswire – 21 October 2026 – Discovery Channel's Beyond Engineering: Guardians of Flight premieres on Friday, October 23. This new documentary highlights Taiwan-...

7-Eleven Malaysia Brings 20-Year Vision for Inclusive Employment with New CAFé by 7-Eleven at Universiti Malaya

Inspired by a personal rehabilitation experience, the initiative builds on a long-standing vision to connect rehabilitation with workplace exposure and potential employment opportunities for person...

MindFlex Education: A Home Tutor Costs Singapore Families a Median of S$390 a Month, Rising from S$325 at Primary to S$553 at Junior College

MindFlex Education’s 7-year study of more than 100,000 home tuition arrangements shows what families actually pay, who they hire, and when they look for helpSINGAPORE – Media OutReach Newswire – 2...

"Intelligent Computing Empowers a Shared Future": China Telecom Global and HKUST Establish Joint Laboratory on AI for Telecommunications

HONG KONG SAR – Media OutReach Newswire – 21 October 2026 – China Telecom Global (CTG) and The Hong Kong University of Science and Technology (HKUST) have held the signing ceremony for the HKUST–C...

Lee Kum Kee Sauce Supports Next Generation of Hong Kong Sailers at HKODA Open & National Championships 2026

A heritage Hong Kong brand backs local youth sailing and healthy livingHONG KONG, CHINA – Media OutReach Newswire – 21 October 2026 – Lee Kum Kee Sauce ("Lee Kum Kee") sponsored the HKODA Open &am...

GoImpact’s Green Tech Summit returns for its third year to turn cross-sector dialogue into action

The annual flagship program builds on the success of its first two editions, bringing global experts together around an agenda shaped by the green transition's most urgent challenges and opportunit...

Australian workers spend almost an hour a day administering email

Research finds email filing, searching and rework consuming an estimated 58 minutes a day and potentially exposing organisations to millionsAustralian...

Customer Service Is Becoming Part of the Small Business Sales and Marketing Engine

For Customer Service Week, 5-9 October, Thryv is urging small businesses to look beyond generating  enquiries and examine what happens after a custome...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...