Business Daily Media

The Times


.

Sqkii launches #HuntTheMouse  - The World’s Simplest S$1m Cash Hunt in Singapore

More coins, more cash prizes, more features and a gold coin worth S$500,000 await the most accomplished hunters

SINGAPORE - Media OutReach Newswire - 28 October 2024 - From 10th October to 9th November 2024, Singapore will be the hunting ground for the world’s simplest million-dollar cash hunt, #HuntTheMouse.

Boasting the biggest cash prize pool to date, #HuntTheMouse, in this fifth iteration, raises its stakes from total prize money of S$100,000 in 2023 to S$1,000,000 this year, with a grand prize of S$500,000.

#HuntTheMouse - The World’s Simplest S$1m Cash Hunt in Singapore
#HuntTheMouse - The World’s Simplest S$1m Cash Hunt in Singapore

The number of silver coins will also increase from 100 in 2023 to 300 this year to amplify the level of thrill and participation. In this 30-day event, one S$500,000 gold coin, and 300 silver coins of two values – S$2,500 and S$500, will be hidden in various spots across Singapore progressively. The breakdown of the coins is as follows:
• 1 x S$500,000 gold coin
• 175 x S$2,500 silver coins
• 125 x S$500 silver coins

#HuntTheMouse is free to play and open to Singapore residents and tourists. Players, better known as hunters, are recommended to follow the hints, and the real-time map on the game website to be the first to locate these coins and redeem its corresponding cash value.

This year, the game launches four new power-up features on top of the existing Crystals to help hunters get ahead:

  1. Coin Sonar – This power-up feature allows hunters to scan the area around them to zoom in to a more precise location for a silver coin, and provides instant feedback on whether the silver coin is within their selected range.
  2. Metal Detector - In beta, hunters can activate this power-up feature when inside any silver coin circle to turn their phone into a metal detector. This feature scans the surrounding vicinity for one minute and provides visual feedback on the proximity to the coin as the hunter moves around.
  3. Beacon – Any player can unlock this feature by completing specific brand actions. The Beacon can then be placed anywhere on the map, allowing all players within one kilometre radius to enjoy discounted power-up usage for ten minutes.
  4. Pedometer – Promoting active lifestyle and healthy living, the pedometer tracks step count while on the hunt! Players will also be rewarded with Crystals for hitting specific step counts through daily missions.

“This year’s #HuntTheMouse marks a significant milestone and we are immensely proud of how the game has grown from what began at Nanyang Technological University with a S$800 prize for a single winner,” shares Mr Kenny Choy, CEO & co-founder of Sqkii, the gamification company behind #HuntTheMouse.

HOW TO PLAY
First to find the coin gets to redeem cash of corresponding value.

Hints
Hunters can get visual hints on a real-time map on the game website to locate the coins. Hints for the gold coin will be posted daily on Sqkii’s Facebook, Instagram, and Telegram channels from day one. Circles on the in-game map, which indicate possible silver coin locations, will shrink between 15 to 60 minutes intervals. The real-time map will also eliminate improbable gold coin locations three times a day at 10am, 2pm, and 6pm daily.

Getting Ahead in the Game
Hunters can also perform brand actions by partners and participating merchants listed on the game website to earn Crystals and make use of the new power-up features to get ahead in the game. For those hunting for the gold coin, these Crystals can be used to obtain more gold coin hints and eliminate gold coin locations. As for the silver coins, the Crystals can also be used to shrink silver coin circles and activate the Coin Sonar or the Metal Detector to narrow down selected silver coin location to give them a competitive advantage over others.

PARTICIPATING PARTNERS:
Tiger Brokers, National Crime Prevention Council, Burger King, Lendlease, Nestlé Professional, myVillage, TADA, Etiqa, SF Juice, SaladStop!, amps tea, GOPIZZA, Kith Café, Tuk Tuk Cha, COCA, Kakurega, Kanada-Ya, Kind Kones, Eater’s Market, The Fragment Room, The JellyHearts and more.

Hashtag: #HuntTheMouse





The issuer is solely responsible for the content of this announcement.

Sqkii Pte Ltd

Sqkii is a gamification company in Singapore that helps brands achieve incremental revenue and other business objectives using games. Its award-winning viral games have driven outstanding return on investment for brands, including more than 300,000 incremental rides in Grab’s #GrabRewardsville, and over 200,000 cashless payments in DBS Bank’s #HuntYourZodiac. Most known for #HuntTheMouse, their signature cash hunt that gives away cash to players, Sqkii has recorded more than 1,000,000 players over their hunts and generated over S$3,000,000 in incremental revenue for participating brands. Plans are in the pipeline to progressively expand #HuntTheMouse beyond the shores of Singapore to cities across Asia-Pacific.

News from Asia

Canva partners with EBANX and Capitec Pay to unlock cardless subscriptions for South Africans

Via the integration with EBANX, Canva becomes the first merchant on Capitec Pay’s new recurring A2A paymentSYDNEY, AUSTRALIA, SINGAPORE, and STELLENBOSCH, SOUTH AFRICA – Media OutReach Newswire – ...

From Vietnam to China: East West Barbershop Redefines Men’s Grooming

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire – 4 September 2026 – As more men place greater emphasis on their personal image, getting a haircut is no longer simply a matter of "when your ha...

Alpro Pharmacy, Sandoz Malaysia and Doc2Us Launch ACCESS360 to Make Stroke Prevention More Accessible and Affordable

New collaborative initiative brings together community pharmacy, digital health and patient education to help Malaysians access affordable treatment, stay adherent and receive continuous healthcare...

TDCX Opens Foshan Campus As An AI-enabled Greater Bay Area Hub

New Cantonese and Mandarin capable campus extends TDCX's Hong Kong operations into the Greater Bay Area, pairing local talent with TDCX's proprietary AI solutions for faster launches and future-rea...

Kleaner Surpasses 100,000 Hours in Malaysia as Headlines Spotlight Cleaner Trust & Hiring

Regional headlines have raised questions about cleaner vetting, hiring requirements and professional cleaning standards. Kleaner’s 100,000-hour milestone is underpinned by a model designed to addre...

ECOVACS at IFA Berlin 2026: Named as No.1 Brand in Global Home Robotics, Bringing Robotics to More of Everyday Life

BERLIN, GERMANY – Media OutReach Newswire – 4 September 2026 – ECOVACS has been named the global No.1 home robotics brand in a newly rel...

Citi Hong Kong to Launch Market-First Virtual Credit Card with Dynamic Card Validation Code (CVC) in Partnership with Mastercard, Setting a New Standard for Digital Payment Security

New digital capability provides customers with added protection in everyday online transactionsHONG KONG SAR – Media OutReach Newswire – 4 September 2026 – Citi today announced the upcoming launc...

Oryon Expands AI Offering as an OpenAI SMB Channel Partner

Singapore-based Oryon joins OpenAI’s SMB channel ecosystem to accelerate ChatGPT Business adoption among SMEs across Asia. SINGAPORE – Media OutReach Newswire – 4 September 2026 – Oryon Networ...

Ping An Digital Bank Launches Purchase Order Financing Tailored for Cross-Border E-Commerce Businesses

Empowering SMEs to Expand GloballyHONG KONG SAR - Media OutReach Newswire - 4 September 2026 - Ping An Digital Bank (International) Limited ("Ping An Digital Bank") has launched Purchase Order Fin...

Ngee Ann Polytechnic Launches SH1F+ to Advance People-Centric Workforce Transformation

New centre collaborates with EY to deliver advisory, capability building and workplace learning, with SkillsFuture funding available for eligible companies SH1F+ draws on NP's expertise in...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...