Business Daily Media

Men's Weekly

.

Sqkii launches #HuntTheMouse  - The World’s Simplest S$1m Cash Hunt in Singapore

More coins, more cash prizes, more features and a gold coin worth S$500,000 await the most accomplished hunters

SINGAPORE - Media OutReach Newswire - 28 October 2024 - From 10th October to 9th November 2024, Singapore will be the hunting ground for the world’s simplest million-dollar cash hunt, #HuntTheMouse.

Boasting the biggest cash prize pool to date, #HuntTheMouse, in this fifth iteration, raises its stakes from total prize money of S$100,000 in 2023 to S$1,000,000 this year, with a grand prize of S$500,000.

#HuntTheMouse - The World’s Simplest S$1m Cash Hunt in Singapore
#HuntTheMouse - The World’s Simplest S$1m Cash Hunt in Singapore

The number of silver coins will also increase from 100 in 2023 to 300 this year to amplify the level of thrill and participation. In this 30-day event, one S$500,000 gold coin, and 300 silver coins of two values – S$2,500 and S$500, will be hidden in various spots across Singapore progressively. The breakdown of the coins is as follows:
• 1 x S$500,000 gold coin
• 175 x S$2,500 silver coins
• 125 x S$500 silver coins

#HuntTheMouse is free to play and open to Singapore residents and tourists. Players, better known as hunters, are recommended to follow the hints, and the real-time map on the game website to be the first to locate these coins and redeem its corresponding cash value.

This year, the game launches four new power-up features on top of the existing Crystals to help hunters get ahead:

  1. Coin Sonar – This power-up feature allows hunters to scan the area around them to zoom in to a more precise location for a silver coin, and provides instant feedback on whether the silver coin is within their selected range.
  2. Metal Detector - In beta, hunters can activate this power-up feature when inside any silver coin circle to turn their phone into a metal detector. This feature scans the surrounding vicinity for one minute and provides visual feedback on the proximity to the coin as the hunter moves around.
  3. Beacon – Any player can unlock this feature by completing specific brand actions. The Beacon can then be placed anywhere on the map, allowing all players within one kilometre radius to enjoy discounted power-up usage for ten minutes.
  4. Pedometer – Promoting active lifestyle and healthy living, the pedometer tracks step count while on the hunt! Players will also be rewarded with Crystals for hitting specific step counts through daily missions.

“This year’s #HuntTheMouse marks a significant milestone and we are immensely proud of how the game has grown from what began at Nanyang Technological University with a S$800 prize for a single winner,” shares Mr Kenny Choy, CEO & co-founder of Sqkii, the gamification company behind #HuntTheMouse.

HOW TO PLAY
First to find the coin gets to redeem cash of corresponding value.

Hints
Hunters can get visual hints on a real-time map on the game website to locate the coins. Hints for the gold coin will be posted daily on Sqkii’s Facebook, Instagram, and Telegram channels from day one. Circles on the in-game map, which indicate possible silver coin locations, will shrink between 15 to 60 minutes intervals. The real-time map will also eliminate improbable gold coin locations three times a day at 10am, 2pm, and 6pm daily.

Getting Ahead in the Game
Hunters can also perform brand actions by partners and participating merchants listed on the game website to earn Crystals and make use of the new power-up features to get ahead in the game. For those hunting for the gold coin, these Crystals can be used to obtain more gold coin hints and eliminate gold coin locations. As for the silver coins, the Crystals can also be used to shrink silver coin circles and activate the Coin Sonar or the Metal Detector to narrow down selected silver coin location to give them a competitive advantage over others.

PARTICIPATING PARTNERS:
Tiger Brokers, National Crime Prevention Council, Burger King, Lendlease, Nestlé Professional, myVillage, TADA, Etiqa, SF Juice, SaladStop!, amps tea, GOPIZZA, Kith Café, Tuk Tuk Cha, COCA, Kakurega, Kanada-Ya, Kind Kones, Eater’s Market, The Fragment Room, The JellyHearts and more.

Hashtag: #HuntTheMouse





The issuer is solely responsible for the content of this announcement.

Sqkii Pte Ltd

Sqkii is a gamification company in Singapore that helps brands achieve incremental revenue and other business objectives using games. Its award-winning viral games have driven outstanding return on investment for brands, including more than 300,000 incremental rides in Grab’s #GrabRewardsville, and over 200,000 cashless payments in DBS Bank’s #HuntYourZodiac. Most known for #HuntTheMouse, their signature cash hunt that gives away cash to players, Sqkii has recorded more than 1,000,000 players over their hunts and generated over S$3,000,000 in incremental revenue for participating brands. Plans are in the pipeline to progressively expand #HuntTheMouse beyond the shores of Singapore to cities across Asia-Pacific.

News from Asia

TVB Unveils Artiste-Creator Network (ACN) at MarketingPulse 2026

How TVB’s ACN is shaping the creator economy by empowering brands to leverage premium talent-turned-creators for authentic, multi-platform storytelling HONG KONG SAR - Media OutReach Newswire - 19...

Melco achieves top result in MICHELIN Guide Hong Kong & Macau 2026

MACAU SAR - Media OutReach Newswire - 19 March 2026 - Melco Resorts & Entertainment has once again solidified its position as a global leader in fine dining, leading Macau in MICHELIN Guide H...

Li Ning Company Limited Announces 2025 Annual Results

Anchored in a "Single Brand, Multi-categories, Diversified Channels" Strategy Technology and Premium Sports Resources Drive Our Competitive Edge FINANCIAL ...

Deleted

This Press release has been killed

SEEK’s AI Lead Speaks at Global Talent Summit: How responsible AI is helping connect candidates and hirers with trust in an increasingly noisy hiring market

Jobsdb by SEEK hosts “The Hong Kong HR Awards 2025/26” celebrating industry excellence HONG KONG SAR - Media OutReach Newswire - 20 March 2026 - Mr Grant Wright, Group Executive, Artificial Intel...

SIM Global Education Highlights Integrated Undergraduate Experience, Combining Academic Learning and Career Preparation

SINGAPORE - Media OutReach Newswire - 20 March 2026 - Undergraduate education today extends beyond academic instruction, with institutions increasingly emphasising the development of practical ski...

"The Majestic Han: A Golden Age of Vigour and Cultural Integration" exhibition opens

HONG KONG SAR - Media OutReach Newswire - 19 March 2026 - The opening ceremony of the exhibition titled "The Majestic Han: A Golden Age of Vigour and Cultural Integration" was held today (March 19...

PFIS Group Announces Global Rebranding to Alpina Legacy: A Strategic Evolution Grounded in Swiss Excellence

HONG KONG SAR - Media OutReach Newswire - 20 March 2026 - PFIS Group, a Swiss-rooted wealth structuring advisory firm, today announced a comprehensive rebranding to Alpina Legacy. This strategic ...

Global Talent Summit Week Looks Ahead to the Future Workplace in the AI Era

Nobel Laureate affirms Hong Kong's strengths in attracting global high-calibre talent, contributing to the country's drive to become a high-technology hub HONG KONG SAR - Media OutReach Newswire -...

CREGIS Empowers Hong Kong Custodians and Trustees to Build a Solid Foundation for Digital Asset Governance

HONG KONG SAR - Media OutReach Newswire - 20 March 2026 - CREGIS, a leading Hong Kong-based digital asset infrastructure provider, recently announced that its privatized deployment solution, CREG...

Why Middle Australia Is Quietly Driving the Shift Away From Car Ownership

The narrative around changing attitudes to car ownership has long focused on Gen Z. Younger Australians are often portrayed as the generation movi...

Launchd Acquires WeAreTENZING as ANZ Creator Economy Spend Nears $1 Billion

Launchd, Australia's leading talent-first creator economy group, has acquired WeAreTENZING, one of New Zealand's most respected talent agencies, b...

Time to punch above our weight and stop shadowboxing on AI

Australia prides itself on being an innovation economy. We celebrate startups, talk about productivity, and lean into our reputation for punching ...

Colter Bay Capital Launches as Australia’s Newest Institutional Private Credit Fund

Led by seasoned capital markets veteran Mark Wang, the fund is purpose-built to serve Australia’s most productive yet chronically underserved busi...

Global Thryv voices bring a sharper lens to International Women’s Day

Thryv® (NASDAQ: THRY), ANZ’s leading AI-enabled small business marketing software platform provider, marks International Women’s Day (IWD) with a bu...

AI curiosity fuels new wave of employee-led innovation in Australia

Leaders across Australia are asking themselves how they can ensure their employees get the most out of AI. We recently conducted research to help an...