Business Daily Media

Men's Weekly

.

New Brand, Diverse Experience, Value Beyond Insurance FTLife Officially Renamed CTF Life with the Launch of "CTF Life • CIRCLE"

HONG KONG SAR - Media OutReach Newswire - 23 July 2024 - FTLife Insurance Company Limited ("FTLife") today announced that it has officially changed its name to Chow Tai Fook Life Insurance Company Limited ("CTF Life") and revealed its new brand identity.

The company also launched the "CTF Life * CIRCLE" membership programme, leveraging the diverse conglomerate of Chow Tai Fook Group ("the Group") to provide quality lifestyle experiences and create value beyond insurance.

CTF Life’s Chief Executive Officer Man Kit Ip (middle), alongside the company’s management team and event ambassador Linda Chung officially unveil the new brand identity.
CTF Life’s Chief Executive Officer Man Kit Ip (middle), alongside the company’s management team and event ambassador Linda Chung officially unveil the new brand identity.

CTF Life's Chief Executive Officer Man Kit Ip, alongside the company's management team officially unveiled the new brand identity today at a ceremony held in "The GalaMuse", CTF Life's concept centre. The company also invited actress and singer Linda Chung to be the event ambassador. An integrated marketing campaign highlighting the new name "CTF Life" will be rolled out across online and offline platforms from today, including the prominent rooftop LED billboard at a grade-A commercial building on Hong Kong Island as well as the sizable outdoor advertisement at the Royal Hong Kong Yacht Club, overlooking Victoria Harbour, all of which are strategically planned to enhance the brand awareness.

New brand name: unchanged commitment

Man Kit Ip, Chief Executive Officer of CTF Life, said: "The launch of the new brand marks a new milestone in the company's development. With a near 40-year legacy, CTF Life is among the most well-established life insurance companies in Hong Kong. With our new brand identity and unique positioning, we will further strengthen our collaboration with the diverse conglomerate of the Group, leveraging its robust financial strength and strategic investments across the globe to continue to expand our service network and optimise our products and services. We aspire to become a leading insurance company in the Greater Bay Area."

Man Kit Ip added, "With the brand promise of creating value beyond insurance, we are dedicated to supporting customers and their loved ones in navigating life's journey with personalised planning solutions, lifelong protection and diverse lifestyle experiences."

"CTF Life * CIRCLE" membership programme: bringing diverse experience

Launched alongside the new brand, the "CTF Life * CIRCLE" membership programme is designed to fully embody the brand promise. Featuring "diverse experience", "lifestyle privileges" and access to the Chow Tai Fook Group's "membership alliance", the programme provides customers and their families with exceptional lifestyle experiences.

With three tiers of membership - Diamond, Gold and Basic - members can enjoy exclusive offers and privileges within the Group's diverse conglomerate, covering hotel accommodation, dining, education, health services and more. Members also enjoy access to benefits across the Group's membership alliance, which will initially include memberships of New World CLUB and KLUB 11 and is set to further expand to encompass CTF Club (Chow Tai Fook Jewellery's membership programme) and NWC Club (New World China's membership programme), thereby extending its reach to benefit an even broader membership base in Hong Kong and mainland China.

Brand promise: creating value beyond insurance

The new brand design features turquoise as the primary colour, symbolising the endless vitality that propels the continuous growth and development of CTF Life. The colour scheme also includes earth tones, which represent the company's dedication to environmental sustainability. The new icon, brand story essence, is composed of four dynamic flowing lines, which vividly reflects CTF Life's unwavering commitment to supporting customers and their loved ones throughout their life journey - from wellbeing, growth and healthcare to legacy. The prominent new brand identity shown on the rooftop LED billboard at a grade-A commercial building on Hong Kong Island and the outdoor advertisement at the Royal Hong Kong Yacht Club will add a fresh element to the Hong Kong skyline. It is also set to make an appearance through advertisements on buses and taxis running in the city. The two brand videos showcasing the new brand and the highlight of "CTF Life * CIRCLE" will be broadcast on television, MTR in-train TV, digital and social media platforms, as well as prominent locations at the Group's diverse conglomerate, starting today.

The company announced its plan to change its name to CTF Life in April. Since then it has received positive feedback from customers and partners. CTF Life remains committed to achieving collaborative success and sustainable growth together with all stakeholders. This name change will not affect its model of collaborating with business partners or its day-to-day management and operation of existing policies, including protection, benefits, fees and returns.Hashtag: #CTFLife

The issuer is solely responsible for the content of this announcement.

About CTF Life

Chow Tai Fook Life Insurance Company Limited ("CTF Life") is proud of its rich, nearly 40-year legacy in Hong Kong. CTF Life is a wholly-owned subsidiary of NWS Holdings Limited (Hong Kong Stock Code: 659) and one of the most well-established life insurance companies in Hong Kong. As a member of Chow Tai Fook Enterprises Limited, CTF Life consistently strengthens its collaboration with the diverse conglomerate of the Cheng family ("Chow Tai Fook Group" or "the Group") to support customers and their loved ones in navigating life's journey with personalised planning solutions, lifelong protection and diverse lifestyle experiences. By leveraging the Group's robust financial strength and strategic investments across the globe, CTF Life aspires to become a leading insurance company in the Greater Bay Area while continuously creating value beyond insurance.

News from Asia

East China’s trade hub Yuyao taps Central and Eastern European market with passion, innovation

YUYAO, CHINA - Media OutReach Newswire - 22 May 2025 - From May 22 to 25, the fourth China-Central and Eastern European Countries Expo & International Consumer Goods Fair will be held in Ningb...

Kenanga Investors Leads Phase 3 Of Dive Against Debris Initiative

Kenanga Investors, alongside other volunteers collected 282.4 kg of waste from the beach and marine areas KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 26 May 2025 - Kenanga Investors Berhad ...

Sipping Tea while Enjoying Opera: The 2025 Beijing Chaoyang International Tea Culture Week Showcases Cultural Charm

BEIJING, CHINA - Media OutReach Newswire - 3 June 2025 - On May 29, the 2025 Beijing Chaoyang International Tea Culture Week officially opened. This year's festival, with a main venue at the Junwa...

Institut auf dem Rosenberg Opens 2026/27 Admissions, Emphasizing Diversity and Individuality Over Sole Academic Merit

ST. GALLEN, SWITZERLAND - Newsaktuell – 3 June 2025 - Institut auf dem Rosenberg, recently ranked as the "Best Boarding School in the World" by Premium Europe, announces the opening of its admissi...

Octa broker's survey: Malaysian traders' security stance

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 4 June 2025 - Octa, a global regulated broker since 2011, conducted a survey to learn more about Malaysian traders' security habits and behaviour...

Wildberries Expands into Social E-commerce with Wibes App

MOSCOW, RUSSIA – Media OutReach Newswire – 4 June 2025 – Wildberries, a leading e-commerce platform in Eurasia, is actively expanding into social commerce (s-commerce) with its short video app cal...

Ascott Grows The Crest Collection in East Asia and the Middle East, Extending the Brand's Heritage-Inspired Luxury Beyond Europe and Southeast Asia

Added new locations in Japan, China, the UAE and Saudi Arabia, including the brand’s first resort La Clef Bangkok by The Crest Collection is set to open soon, bringi...

HKSTP Brings Talent and Enterprise Recruitment Drive to Beijing

Showcasing Hong Kong’s Innovation and Technology Opportunities at Tsinghua and Peking University HONG KONG SAR - Media OutReach Newswire - 2 June 2025 - Hong Kong Science and Technology Parks Corp...

Techcombank Expands Overseas Talent Roadshow 2025 to Europe Following U.S. Success

HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 4 June 2025 – After a successful launch in Los Angeles, Techcombank and ecosystem—One Mount and Masterise Group—are bringing the Overseas Tale...

ONYX Hospitality Group Unveils "Amari Bangsaen" – A Vibrant New Beachfront Destination

Catering to Every Lifestyle with World-Class Service, Amari Bangsaen is Set to Create Unforgettable Vacation Moments BANGKOK, THAILAND - Media OutReach Newswire - 4 June 2025 - ONYX Hospitality G...

Deputy Launches Payroll in Australia: Purpose Built for Shift-Based Businesses

Deputy, the global people platform purpose-built for shift work, officially launched Deputy Payroll in Australia today — a seamless experience desig...

How Notion is Addressing Australia's Tech Bloat and Productivity Challenges

In Australia's rapidly evolving digital landscape, businesses are facing an unexpected challenge : tech bloat. This phenomenon is causing a signific...

Konica Minolta Australia partners with Box to drive Intelligent Content Management

Konica Minolta Australia has announced a strategic partnership with Box, the leader in Intelligent Content Management, to deliver a transformative...

TP Leverages AI for Accent-Translation to Improve Customer Engagement

Global digital business services provider Teleperformance (TP) is leveraging AI voice technology to improve communication between customers and se...

The quiet majority: why marketers need to cater to low intent shoppers

When shoppers are browsing online, whether for a new phone, holiday, or pair of shoes, they usually know exactly where they stand. Sometimes they’...

Lack of Salary Transparency is Costing Businesses Top Talent, Says Recruiters

As end-of-financial-year reviews approach, new research reveals a growing disconnect between Australian employers and employees on the issue of sa...

Sell by LayBy