Business Daily Media

Men's Weekly

.

"Bring In The Wine" — Fusing Poetry and Colours SHANGHAI TANG Unveils 2024 Autumn-Winter Collection

SINGAPORE - Media OutReach Newswire - 19 July 2024 - SHANGHAI TANG unveils its 2024 Autumn-Winter Collection, drawing inspiration from the ancient Chinese poet Li Bai's "Bring In The Wine" ("将进酒", Qiang Jin Jiu) depicting the aesthetic worldview of the Tang Dynasty.

Might we today be similarly cajoled to enjoy life thoroughly in harmony with nature's force ("宴平乐", Yan Ping Le) and throwing abandon and a thousand taels of gold to the winds to call for generously bringing in the wine (Qiang Jin Qiu)?

SHT Key Visual (1)

"Can't you see the water of the Yellow River
Coming from the sky
With waves rolling going straight to the sea
And never flowing back again..."

This collection reimagines these cultural themes to weave grand tapestries of gilded eras amidst threads of silk into contemporary apparel, each design infused with the distinctive elegance of the East. The result is a classic wardrobe rich in luster and vibrant colours inspired from various Tang Dynasty artifacts, paintings and poetry.

"...Don't let the golden wine cup
Stay empty to the bright moon
The talent that heaven has crafted for me
Is bound to be useful"

The signature pattern design of the Autumn-Winter 2024 Collection is "The Winding Stream Party" ("曲水游筵", Qu Shui You Yan) which illustrates an enchanting landscape: pine branches are adorned with lanterns and decorated wine vessels rest in the shade of ancient trees. The distinctive shapes of calabash gourds (Hu Lu) signifying health, wealth and happiness line terraced platforms where scholars mingle and wine flows whilst clouds, distant mountains, flower blossoms, long-tailed birds and graceful deer intricately interlace dimensions of perspective.

"... Bells, drums, delicacies, jade – they are not fine enough ...
...and the thousand taels of gold
Spent away can still
Be earned back.
Bring in the wine! –
The cups must not stop!
I'll sing you a song - ...
Ten thousand cups of wine – abandon restraint and be merry!
...Bringing in the Wine (Li Bai)"

This season's womenswear collection indulges in employing sophisticated craftsmanship techniques such as sequin embroidery, gold couching embroidery, hollow embroidery, devoré, hot stamping, and lace appliqué. The generous floral landscape and auspicious animal motifs of "The Winding Stream Party" on select pieces summon a vibrant vitality, transcending time and space.

Above all the 2024 Autumn-Winter season thematically invokes maintaining grace and exuberance amidst life's complexities, imbuing SHANGHAI TANG qipaos, dresses, and knitted apparel with a dreamlike depth and romantic allure. Guided by poetic values, the looks of this collection encourage a keen eye for recognizing beautiful moments and exploring free-spirited and abundant approaches to fashion and life.

The menswear collection begins with the integrity of tailored structural designs and meticulously executes these garments with skilled applications of velvet, special shimmering fabrics, and quilted cotton to seamlessly integrate fabric shapes with the body's movement. Iconic SHANGHAI TANG looks such as the Tang Cashmere Jacket and Tang Mandarin Collar Shirt embrace the opulent imagery of this season, further harmonizing traditional Chinese elegance with modern menswear aesthetics.

As always, SHANGHAI TANG employs colour to accentuate its designs. Inspired by the mineral glazes of the Tang Dynasty pottery "Tang Sancai" ("唐三彩"), the collection palette features deep ink green, serene blues and layered browns. These colours blend with touches of golden embroidery and delicate beadwork to stitch an ode to the charming opulence of this timeless place and spirit.

The SHANGHAI TANG 2024 Autumn-Winter Collection campaign is produced by director Quentin Shih who is renowned for his cinematic neorealism. Portraying complex characters navigating between fantasy and reality, the imagery captured by Shih mirrors the psychological depth of fashion, enhancing each scene with vibrant aesthetics that introspectively probe the colourful appearance on fabrics.

The creative campaign for SHANGHAI TANG 2024 Autumn-Winter resonates with a sentiment akin to "carpe diem" ("得意尽欢", yì jìn huān), where vitality sings in the fibers and soul of every garment.

Hashtag: #ShanghaiTangSG #ShanghaiTangMY #MakeLifeAParty

The issuer is solely responsible for the content of this announcement.

About SHANGHAI TANG

SHANGHAI TANG is Asian flair, evocative contrasts, timeless elegance, and joie de vivre.

SHANGHAI TANG was born of the joie de vivre that our founder, David Tang KBE, celebrated with artists, celebrities, and royals to make life a party. Over 3 decades since, we have infused luxury fashion and lifestyle with Asian flair through a rebirth of cultural influences that have spanned millennia, the rediscovery of exquisite craftsmanship that has been honed for generations, and the celebration of contemporary art. ​

SHANGHAI TANG's exquisite work has been defined through the years by the radiant elegance of Maggie Cheung, the celebrity sparkle of Nicole Kidman, the supermodel glamour of Liu Wen, the youthful handsomeness of Sean Xiao, the delicate dignity of Gong Li, and the love of many other devoted fans.

Singapore Social Media Tags:
@shanghaitang #ShanghaiTangSG #MakeLifeAParty

Malaysia Social Media Tags:
@shanghaitang #ShanghaiTangMY #MakeLifeAParty

News from Asia

Rhenus 4PL Solutions Brings Digital Logistics Expertise Support To The Circular Economy Initiative Of Looper Textile Co. And REMONDIS

Circular textiles at industrial scale: Looper Textile Co. collects, sorts and processes up to 150 million garments annually for reuse and recycling. Digital coordination by Rhenus...

ISCA and SHICPA Sign MOU to Strengthen Support for Accountancy Professionals and Firms in Shanghai

SINGAPORE - Media OutReach Newswire - 8 July 2025 - The Institute of Singapore Chartered Accountants (ISCA) and the Shanghai Institute of Certified Public Accountants (SHICPA) have signed a Memora...

Proscenic Launches Major Prime Day 2025 Sale with Up to 40% Off Best-Selling Vacuums Starting at €89

SHENZHEN, CHINA - Media OutReach Newswire - 8 July 2025 - Smart home innovator Proscenic is kicking off Prime Day 2025 with one of its biggest sales yet, offering up to 40% off its top-rated vacuu...

Arrow Electronics Launches Engineering Solutions Center to Support Tech Innovation Across India and Southeast Asia

BANGALORE, INDIA - Media OutReach Newswire - 9 July 2025 - Arrow Electronics, a global provider of technology solutions, today announced the launch of its new Engineering Solutions Center(ESC) in ...

XIXILI Introduces Jelly Padded Bras: A Game-Changer in Everyday Comfort

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 9 July 2025 - Renowned for empowering women through inclusivity and thoughtful design, XIXILI announces the arrival of its latest bra collection:...

Jurassic World: The Experience Roars Into Bangkok - 8 August 2025 At Asiatique The Riverfront Destination

BANGKOK, THAILAND - Media OutReach Newswire - 9 July 2025 - Asset World Corporation (AWC), Thailand's leading integrated lifestyle real estate group, together with NEON and Universal Destinations ...

Health2Sync and Novo Nordisk Pharma Korea, Ltd. Launch Smart Cap Mallya® for FlexTouch® Insulin Pens Integration in South Korea, Enhancing insulin administration via Digital Diabetes Care

SEOUL, SOUTH KOREA - Media OutReach Newswire - 9 July 2025 - Health2Sync, Asia's leading digital chronic disease management platform, announced the successful integration of Smart Cap Mallya® for ...

E-commerce Platform Wildberries Pilots Its Own Taxi Service

MINSK, BELARUS - Media OutReach Newswire - 9 July 2025 - Wildberries, a leading e-commerce platform in Eurasia, has begun testing its own ride-hailing service in Belarus. The company expects the n...

DYXnet Awarded ISO/IEC 42001 AI Management System Certification by SGS

Leading the New Era of AI in Hong Kong's Telecommunications Industry HONG KONG SAR - Media OutReach Newswire - 9 July 2025 - DYXnet, a wholly-owned subsidiary of VNET Group, Inc...

Prince Foundation Extends Support for Children’s Healthcare in Cambodia Through Cambodia Kantha Bopha Foundation, Reflecting Commitment Guided by Neak Oknha Chen Zhi

PHNOM PENH, CAMBODIA - Media OutReach Newswire - 9 July 2025 - Prince Foundation, the philanthropic arm of Prince Holding Group under the leadership of Neak Oknha Chen Zhi, has reaffirmed its ong...

How to ensure your manufacturing business survives international tariff turmoil

Optimising your operations in FY2026 will help you combat the challenges of a volatile trading environment. Up, down, in out…Since the commence...

Why Apptio is Enhancing Visibility into AI and Hybrid Cloud

AI investments have become a strategic priority for business with the mindset that if you're not using AI, you're falling behind. But according to...

Beyond borders: Building a scalable strategy for international hiring

For many Australian businesses, growth increasingly depends on thinking beyond local borders.  As wage pressures rise, and specialised talent pool...

The Next Generation of Maritime Sustainable Solutions

As organizations globally seek innovative ways to improve sustainability and their impact on Earth, the American Waterways Operators (AWO), a lead...

Demand for Home Batteries surges as Federal Rebate Kicks In

A leading provider of energy solutions VoltX Energy has seen a 400% increase in demand for home batteries in the past three weeks as people put d...

Why Sport Remains the Safest Bet in an Uncertain World

When Rome was in crisis, its leaders did not retreat to the Senate. They went to the circus. To the chariot races. To the gladiators. Sport was no...

Sell by LayBy