Business Daily Media

The Times Real Estate

.

"Bring In The Wine" — Fusing Poetry and Colours SHANGHAI TANG Unveils 2024 Autumn-Winter Collection

SINGAPORE - Media OutReach Newswire - 19 July 2024 - SHANGHAI TANG unveils its 2024 Autumn-Winter Collection, drawing inspiration from the ancient Chinese poet Li Bai's "Bring In The Wine" ("将进酒", Qiang Jin Jiu) depicting the aesthetic worldview of the Tang Dynasty.

Might we today be similarly cajoled to enjoy life thoroughly in harmony with nature's force ("宴平乐", Yan Ping Le) and throwing abandon and a thousand taels of gold to the winds to call for generously bringing in the wine (Qiang Jin Qiu)?

SHT Key Visual (1)

"Can't you see the water of the Yellow River
Coming from the sky
With waves rolling going straight to the sea
And never flowing back again..."

This collection reimagines these cultural themes to weave grand tapestries of gilded eras amidst threads of silk into contemporary apparel, each design infused with the distinctive elegance of the East. The result is a classic wardrobe rich in luster and vibrant colours inspired from various Tang Dynasty artifacts, paintings and poetry.

"...Don't let the golden wine cup
Stay empty to the bright moon
The talent that heaven has crafted for me
Is bound to be useful"

The signature pattern design of the Autumn-Winter 2024 Collection is "The Winding Stream Party" ("曲水游筵", Qu Shui You Yan) which illustrates an enchanting landscape: pine branches are adorned with lanterns and decorated wine vessels rest in the shade of ancient trees. The distinctive shapes of calabash gourds (Hu Lu) signifying health, wealth and happiness line terraced platforms where scholars mingle and wine flows whilst clouds, distant mountains, flower blossoms, long-tailed birds and graceful deer intricately interlace dimensions of perspective.

"... Bells, drums, delicacies, jade – they are not fine enough ...
...and the thousand taels of gold
Spent away can still
Be earned back.
Bring in the wine! –
The cups must not stop!
I'll sing you a song - ...
Ten thousand cups of wine – abandon restraint and be merry!
...Bringing in the Wine (Li Bai)"

This season's womenswear collection indulges in employing sophisticated craftsmanship techniques such as sequin embroidery, gold couching embroidery, hollow embroidery, devoré, hot stamping, and lace appliqué. The generous floral landscape and auspicious animal motifs of "The Winding Stream Party" on select pieces summon a vibrant vitality, transcending time and space.

Above all the 2024 Autumn-Winter season thematically invokes maintaining grace and exuberance amidst life's complexities, imbuing SHANGHAI TANG qipaos, dresses, and knitted apparel with a dreamlike depth and romantic allure. Guided by poetic values, the looks of this collection encourage a keen eye for recognizing beautiful moments and exploring free-spirited and abundant approaches to fashion and life.

The menswear collection begins with the integrity of tailored structural designs and meticulously executes these garments with skilled applications of velvet, special shimmering fabrics, and quilted cotton to seamlessly integrate fabric shapes with the body's movement. Iconic SHANGHAI TANG looks such as the Tang Cashmere Jacket and Tang Mandarin Collar Shirt embrace the opulent imagery of this season, further harmonizing traditional Chinese elegance with modern menswear aesthetics.

As always, SHANGHAI TANG employs colour to accentuate its designs. Inspired by the mineral glazes of the Tang Dynasty pottery "Tang Sancai" ("唐三彩"), the collection palette features deep ink green, serene blues and layered browns. These colours blend with touches of golden embroidery and delicate beadwork to stitch an ode to the charming opulence of this timeless place and spirit.

The SHANGHAI TANG 2024 Autumn-Winter Collection campaign is produced by director Quentin Shih who is renowned for his cinematic neorealism. Portraying complex characters navigating between fantasy and reality, the imagery captured by Shih mirrors the psychological depth of fashion, enhancing each scene with vibrant aesthetics that introspectively probe the colourful appearance on fabrics.

The creative campaign for SHANGHAI TANG 2024 Autumn-Winter resonates with a sentiment akin to "carpe diem" ("得意尽欢", yì jìn huān), where vitality sings in the fibers and soul of every garment.

Hashtag: #ShanghaiTangSG #ShanghaiTangMY #MakeLifeAParty

The issuer is solely responsible for the content of this announcement.

About SHANGHAI TANG

SHANGHAI TANG is Asian flair, evocative contrasts, timeless elegance, and joie de vivre.

SHANGHAI TANG was born of the joie de vivre that our founder, David Tang KBE, celebrated with artists, celebrities, and royals to make life a party. Over 3 decades since, we have infused luxury fashion and lifestyle with Asian flair through a rebirth of cultural influences that have spanned millennia, the rediscovery of exquisite craftsmanship that has been honed for generations, and the celebration of contemporary art. ​

SHANGHAI TANG's exquisite work has been defined through the years by the radiant elegance of Maggie Cheung, the celebrity sparkle of Nicole Kidman, the supermodel glamour of Liu Wen, the youthful handsomeness of Sean Xiao, the delicate dignity of Gong Li, and the love of many other devoted fans.

Singapore Social Media Tags:
@shanghaitang #ShanghaiTangSG #MakeLifeAParty

Malaysia Social Media Tags:
@shanghaitang #ShanghaiTangMY #MakeLifeAParty

News from Asia

"Relaxing Jiaxing" Creative Naming Journey Launches, A Hong Kong Influencer Lead the Way in Cultural Tourism

HONG KONG SAR - Media OutReach Newswire - 7 May 2025 - Recently, a well-known travel influencer from Hong Kong was invited by Jiaxing Municipal Bureau of Culture and Tourism and Putike Internation...

Amari Bangkok: Gateway to the Vibrant Heart of the City, Creating Unforgettable Experiences at Every Moment

BANGKOK, THAILAND - Media OutReach Newswire – 7 May 2025 - Located in the dynamic heart of Thailand's capital, Amari Bangkok is an upper-upscale luxury hotel managed by ONYX Hospitality Group — a ...

INIU Expands European Footprint Through Strategic Partnership with SFR

PARIS, FRANCE - Media OutReach Newswire - 7 May 2025 - Powering ahead with innovation, INIU, a globally trusted brand in portable power solutions, is proud to bring its products to even more Fren...

Rhenus signs MoU with Inland Waterways Authority of India (IWAI)

MUMBAI, INDIA - Media OutReach Newswire - 7 May 2025 - Through the Memorandum of Understanding (MoU), leading global logistics service provider, the Rhenus Group, will operate barge services in va...

INIU Partners with Boulanger to Launch Innovative Charging Products in France

PARIS, FRANCE - Media OutReach Newswire - 7 May 2025 - INIU has expanded its partnership with France's leading electronics retailer Boulanger, making its latest innovations—MagPro Slim 5K/10K, P...

New Report Highlights Need for Ecosystem Approach to Help MSMEs in Southeast Asia Adopt More Sustainable Practices

Report by the Centre for Impact Investing and Practices (CIIP) finds growing momentum among micro, small, and medium enterprises (MSMEs) in Southeast Asia to adopt sustainability practices...

His Highness Shaikh Mohammed Bin Sultan Bin Hamdan Al Nahyan acquires Warrants of Diginex Limited to Purchase 6.75 Million Ordinary Shares of Diginex for USD$300 million via a Private Transaction

LONDON, UNITED KINGDOM - Media OutReach Newswire - 7 May 2025 - Diginex Limited ("Diginex") (NASDAQ: DGNX), a global leader in ESG sustainable RegTech, is pleased to announce that His Highness Sha...

CTF Life Title-Sponsored "Fencing Plus" Training Programme by Kai Tak Sports Initiative Officially Kicks Off

Nearly 800 Students Participate in the Selection to Become Future World Champions HONG KONG SAR - Media OutReach Newswire - 7 May 2025 - Title-sponsored by CTF Life and organised by Kai Tak Sport...

Chubb Life Launches "Health Up" Insurance Plan to Foster a Wellness Lifestyle for the Tech-savvy Generation

HONG KONG SAR - Media OutReach Newswire - 9 May 2025 - Chubb Life Hong Kong today announced the launch of Health Up Insurance Plan (Health Up), a digital insurance plan aimed at promoting and faci...

F88 officially becomes a public company, paving the way for UPCOM listing

HANOI, VIETNAM - Media OutReach Newswire - 8 May 2025 - On May 6, F88 Investment Joint Stock Company (F88) was officially recognised as a public company, marking a major milestone in its growth an...

UNSW startup accelerator offers $200K to the next generation of Australian deeptech unicorns

UNSW Founders, Australia’s most recommended startup accelerator, has partnered with fund manager Luminary Partners to invest $200,000 each into 18...

The Future Is Now: AI Modernization Is Reshaping How Business Gets Done

The present business environment imposes stronger requirements on Australian organizations to match the fast-paced digital-first economy requireme...

Businesses losing an average of $493k from data integrity flaws

Managing data responsibly and effectively for the AI age can give organisations a strong competitive advantage, but many are failing to harness th...

AI shopping disruptor Zyft raises $7.5M to lead the next gen of retail tech

Zyft appoints new CEO, Richard Stevens, to lead the latest Waller Group success story, valued at $30 million SYDNEY, 28 April 2025: Zyft, the lea...

Little known law offers savvy Kiwis the opportunity to supercharge their retirement savings

A little-known legal amendment is being leveraged by savvy New Zealanders and expat Brits to supercharge their retirement savings. Not many peop...

Cutting edge AI technology designed for doctors to reduce patient wait times launched in NZ

New Zealand specialist doctors now have access to Artificial Intelligence technology to help reduce patient wait times and experts say it could be...

Sell by LayBy