Business Daily Media

Times Advertising

.

Ice Cube Marketing attains Google Premier Partner status and helps SMEs leverage more Google products

SMEs can achieve higher ROI by maximizing all of Google's products

SINGAPORE - Media OutReach Newswire - 6 May 2024 - Ice Cube Marketing, a performance-based digital marketing agency, is pleased to announce its elevation to Google Premier Partner status, an accolade conferred upon only the top 3% of agencies in the country.

This achievement underscores the agency's dedication to best practices and its proven success in driving client growth through Google Ads.

The Google Ads platform has undergone significant changes over the past few years with the advent of AI and machine learning technology. However, many SMEs in Singapore need to better utilise the platform's latest features and harness its full capabilities.

"Most businesses are so busy with their day-to-day that they have not even updated their Google ads to Responsive search ads", says Ted Chong, co-founder of Ice Cube Marketing. The agency helps SMEs stay abreast of the latest developments and adopt solutions that can help them move ahead of their competitors.

This includes the use of Performance Max, one of Google's biggest innovations on the ads platform over the past few years. Performance Max is a campaign type offered by Google Ads that allows advertisers to access all of Google's advertising channels and inventory from a single campaign. This type of campaign uses Google's machine learning technology to optimize ad placements and bidding across various channels to achieve the advertiser's specified conversion goals.

"We actually have an average ROI of a minimum 5 times and we could not have done good or better business after the pandemic if it is not through Ice cube Marketing", shared Fairoz, General manager of Parlour group.

One of the reasons SMEs cannot leverage all the solutions provided by Google is the lack of resources and assets such as videos. With an in-house video team, Ice Cube Marketing helps businesses generate their creative assets and tap on new channels such as Youtube and Performance Max to achieve outstanding ROI on their digital marketing efforts.

This is made possible because of the use of a full sales funnel and proper marketing techniques that attract quality leads through the digital marketing campaigns that Ice Cube creates. Its lead generation service and social media marketing program are among the most well-received by SMEs.



Hashtag: #digitalmarketing




The issuer is solely responsible for the content of this announcement.

About IceCube Marketing

Founded in 2015, Ice Cube Marketing is a Meta partner, Google Premier Partner agency and a PSG pre-approved vendor that helps SMEs run performance campaigns. Through the use of video and direct response copywriting techniques, Ice cube marketing has helped many SMEs get results from their campaign and garnered dozens of case studies.

News from Asia

Webudding Advances Digital Stationery Through IP Collaborations and Creator Tools

The digital stationery platform builds a richer ecosystem for users, creators, and brand partners, combining beloved character IP with technology that makes better products faster. SINGAPORE - Med...

HGC Announces the Launch of HGC Mobile Expanding Mobile Connectivity Footprint with Enhanced "Network-on-the-Go" Experience

HONG KONG SAR - Media OutReach Newswire - 20 April 2026 - HGC Global Communications("HGC" or the "Group"), a fully-fledged ICT service provider and network operator with extensive global coverag...

Ann Chin Popiah Brings Heritage Flavours to the Heartlands with Toa Payoh Hub Pop-Up Experience

SINGAPORE - Media OutReach Newswire - 20 April 2026 - Ann Chin Popiah will launch a special pop-up experience at Toa Payoh Hub in mid-May 2026, expanding its presence into the heartlands through ...

XTransfer Export PMI: Emerging Markets Drive Growth, High-End Upgrading Opportunities Stand Out

GUANGZHOU, CHINA - Media OutReach Newswire - 20 April 2026 - XTransfer, the World's Leading B2B Cross-Border Trade Payment Platform, released its latest figures at the 139th China Import and Expo...

Xin Yuan Kicks Off National Bingo Day 2026, Calling for Community Action to Support Seniors

SINGAPORE - Media OutReach Newswire - 20 April 2026 - Xin Yuan Comcare Ltd announces the launch of its inaugural National Bingo Day for Seniors 2026, set to take place on 27 June 2026 (Saturda...

The Famous CFC Makes Vietnam Debut with Chelsea Legend Jimmy Floyd Hasselbaink at Ascott Tay Ho Hanoi

The two-day programme brought over 300 Chelsea supporters and Ascott Star Rewards members together for immersive fan experiences, including the Night with the Blues event at Hanoi’s newest integrat...

Ascott Records Strongest-ever Southeast Asia Signings in 2025, Powering Multi-typology Growth

SINGAPORE - Media OutReach Newswire - 20 April 2026 - The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), recorded a landmark year of signings in So...

Leveraging CICPE Yacht Sub-Venue, Sanya Accelerates Development as Asia-Pacific Yachting Capital

HAIKOU, CHINA - Media OutReach Newswire - 20 April 2026 - On April 15, the Sanya International Yacht Sub-Venue of the 6th China International Consumer Products Expo (CICPE) officially kicked off...

Rhenus Logistics Strengthens Asia–Latam Trade with Record Growth in 2025

170,000 TEUs handled on the Asia–Latam trade lane, positioning Rhenus among the Top 3 logistics providers in the corridor No.

JustMarkets Announces Comprehensive Technology Ecosystem Upgrade for Gold Trading in 2026

HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 20 April 2026 - JustMarkets, a global financial brokerage platform, officially announces a major infrastructure update aimed at optimizing in...

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

Australian small business owners can now receive and compare business insurance quotes directly inside ChatGPT, in a move that signals a major shi...

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

With only 16% of retiring small businesses having a succession plan, tens of thousands risk closure as one in three owners nears retirement.  Ne...

Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

As workplaces settle into the new year and look for ways to strengthen culture, capability and connection, experts say corporate volunteering is e...

The Rise of Mobile-First Venues

Global Hospitality Platform, Tabit, Reveals Five Ways to Maximise Benefits of Mobile-First Systems  As Australian hospitality venues grapple with...

Why the SME is now the primary engine of global cybercrime

For over a decade, the most practical and effective advice we could offer an employee was to spot the typo. It was practical, it was free, and it wo...

Work-life Balance Key to Solving Construction Talent Shortage

New data from leading talent company Randstad Australia shows flexible working and work-life balance could be critical to addressing ongoing talen...