Business Daily Media

Business Marketing

.

From Tokyo to Singapore: PRESS BUTTER SAND's First Outlet Opening at Takashimaya

Debuting in Singapore, PRESS BUTTER SAND offers unique butter sandwich cookies, perfected with the 'Hasami-yaki' method for exquisite texture and flavor.

SINGAPORE - Media OutReach Newswire - 7 December 2023 - Get ready for a sweet revelation as PRESS BUTTER SAND unveils its first Singapore outlet on 8 December 2023.

Located at Takashimaya Department Store, Basement 2, 391 Orchard Road, this opening is an exciting addition for sweet treat enthusiasts in Singapore. Renowned for its unique approach to butter sandwich cookies, PRESS BUTTER SAND offers a delightful range that promises to redefine indulgence.

The original PRESS BUTTER SAND, a double-layered delight of rich butter cream and smooth caramel.

Crafted for Perfection
PRESS BUTTER SAND stands as a testament to meticulous craftsmanship and innovative industrial design. Its essence lies in small-lot manufacturing, focusing on quality over quantity. Each cookie is baked using a proprietary pressing machine, a technique that ensures both sides are baked simultaneously, creating a distinct texture and aroma that sets PRESS BUTTER SAND apart.

The heart of each cookie is its double-layered filling – a harmonious blend of rich butter cream, crafted with fresh Hokkaido butter, and a layer of smooth butter caramel. This combination not only captures the authentic flavor of butter but also reflects the brand’s dedication to quality.

PRESS BUTTER SAND's dedication shines in its commitment to fine ingredients and craftsmanship. Each cookie, perfected through trial and error, delivers a unique taste experience. Embracing playfulness and constantly seeking new challenges, the brand continually evolves in its approach.

Unveiling the Masterpiece of Confectionery Design
Highlighting the essence of PRESS BUTTER SAND’s meticulous craftsmanship and innovative design is the 'Hasami-yaki' method. This technique not only eliminates excess oil but also ensures a perfect balance of texture and flavor. The original blend of two types of flour, coupled with the abundant use of fresh butter, results in a uniquely rich flavor profile.

This harmonious blend creates a sensory experience that elevates the simple joy of biting into a cookie. The cookies are also ingeniously shaped like a box, preventing the soft filling from oozing out. Intricate striations on the inside not only hold the filling perfectly but also make the cookies easy to break and savor. It's a masterpiece of confectionery design designed for your maximum enjoyment.

Made with top-quality ingredients, these cookies aim to redefine the classic butter sandwich cookie. Additionally, there's a variety of flavors offered, each providing a unique and enjoyable tasting experience for every customer.

Presenting The Lineup
This is the diverse product range launching in Singapore, each meticulously curated to cater to varying palates and occasions:
Original, Uji Matcha, and Chocolate – each with its unique double-layered filling.

  • Original: Experience the true flavor of butter with this classic option. Each cookie features a double-layered filling - rich butter cream made with fresh Hokkaido butter on top and smooth butter caramel below. Available in 5pcs Box ($22.50), 9pcs Box ($37.80), and 15pcs Box ($60.00), it's the perfect choice for those who savor the authentic taste of butter in every bite.
  • Uji Matcha: This flavor is a delight for Matcha and butter lovers alike. The sandwich cookie is filled with a mix of bitter matcha butter cream and sweet caramel butter, creating a luxuriously smooth blend that complements the crunchy cookie exterior. Available in 5pcs Box ($24.00) and 9pcs Box ($40.50), it's a perfect fusion of distinct flavors and textures.
  • Chocolate: A special treat for the cocoa connoisseur, this flavor combines the indulgent richness of chocolate with the smooth, creamy texture of butter. Offered in 5pcs Box ($24.00) and 9pcs Box ($40.50), it's a luxurious choice for anyone looking to indulge their cocoa cravings with a sophisticated twist.

The Origin Story
The story began at Tokyo Station, where the tradition of pressed butter sandwiches started. Their process, known as 'Iron, Press, Heat,' involves using an iron plate to hold the dough, pressing it, and then baking with heat. This method combines old techniques with new technology, a signature approach of PRESS BUTTER SAND.

Each cookie reflects this tradition, mixing age-old methods with modern flavors. The essence of Tokyo Station's craftsmanship is in every bite, showing the brand's commitment to quality.

As PRESS BUTTER SAND expands from Tokyo to Singapore, each cookie brings a piece of this history, offering a simple yet rich taste experience.

Special Opening Promotion
To celebrate PRESS BUTTER SAND's grand opening, the first 500 customers who spend $60 or more will receive a complimentary "Christmas Gift Ornament". This gift box includes three varieties of cookies: the classic Original, and the exclusive Strawberry and Pistachio flavors, not yet available for regular in-store purchase.

Hashtag: #PRESSBUTTERSAND




The issuer is solely responsible for the content of this announcement.

PRESS BUTTER SAND

PRESS BUTTER SAND, a unique take on butter sandwich cookies, features fresh Hokkaido butter as its key ingredient, emphasizing the butter's rich flavor. Crafted using the 'Hasami-yaki' method, each cookie achieves a crispy texture and a perfect balance of taste. This artisanal technique involves pressing the dough between two iron griddles, a process that embodies the brand's 'Iron - Press - Heat' principle.

This principle is also reflected in the brand's design theme, which combines an elegant industrial look with simplicity and functionality. From the carefully designed packaging to the store interiors, PRESS BUTTER SAND offers a sophisticated experience that highlights the artistry in cookie-making. Everyone is welcomed to savor an exceptional fusion of artistry and flavor, celebrating the authentic essence of butter in each meticulously crafted cookie.

News from Asia

Vietnamese EV Maker VinFast Sets Course for the Middle East

HANOI, VIETNAM - Media OutReach Newswire - 10 July 2024 - VinFast, a pioneering Vietnamese electric vehicle (EV) manufacturer, is making waves on the global stage with its meteoric rise...

XM Studios partners HIDDEN to deliver new art collectibles experience

Strategic alliance between two Singapore companies aims to build an engaged community of luxury art collectors, comic fans and lovers of pop culture. SINGAPORE - M...

Vantage Data Centers Opens First Taipei Facility

16MW data center will support hyperscale demand; company hosts grand opening ceremony to celebrate milestone TAIPEI, TAIWAN - Media OutReach Newswire - 11 July 2024 - Vantage Data Centers, a leadi...

NetApp Expands Intelligent Data Infrastructure Capabilities to Power Strategic Cloud Workloads

New capabilities empower customers to run data-intensive workloads like GenAI and VMware environments more easily SINGAPORE - Media OutReach Newswire - 11 July 2024 - NetApp® (NASDAQ: NTAP), the i...

The 13th Canon x McDull Inter-school Ink Cartridge Recycling Award Presentation Ceremony

HONG KONG SAR - Media OutReach Newswire - 11 July 2024 - Canon Hongkong Company Limited (Canon Hong Kong) successfully held the "13th Canon x McDull Inter-school Ink Cartridge Recycling Award Pre...

Nishan Forum bridges civilizations through dialogue and exchange

QUFU, SHANDONG - Media OutReach Newswire - 11 July 2024 - In 2021, during the China-Greece Year of Culture and Tourism, a sculpture titled "Divine Encounter" was placed at the foot of the Partheno...

Prime Day Returns with Amazing Deals for Amazon Singapore Prime Members from 16 to 21 July

Prime members can expect incredible savings including up to 70% off books for all ages, and deep discounts of at least 50% off on brands like Acer, Lenovo and Owala...

DHL Global Forwarding announces new President Director for Indonesia

Nicholas Bongsosartono takes on the leadership role at DHL Global Forwarding Indonesia JAKARTA, INDONESIA - Media OutReach Newswire - 11 July 2024 - DHL Global Forwarding, the freight...

Higher for longer interest rate environment continues to benefit banks’ profitability in 2024, KPMG report finds

Banks must stay ahead of technology development and climate risks to thrive in fast-changing HONG KONG SAR - Media OutReach Newswire - 11 July 2024 - Banks in Hong Kong saw moderate balance sheet...

'Medlab Asia & Asia Health 2024' Grand Opening Under Concept ‘International Healthcare Week’

Expected to generate value over 1.64 billion baht for medical laboratory and healthcare. BANGKOK, THAILAND - Media OutReach Newswire - 10 July 2024 - Informa Markets launched "Medlab Asia & A...

Why Australia’s construction bust will give commercial property values a boost

With builders folding on the daily, second-hand assets are starting to look like a safe haven for property investors, notes Peter Rose, Director, ...

Property

Here are Mistakes You Need to Avoid When Buying Your First Piece of Land

Buying land is a great investment. However, most first-time buyers often think that buying a house is easy, and they end up making mistakes. It’s i...

Property

Liked and shared: How social media can elevate your customer experience

Don’t neglect this golden opportunity to connect with customers and win mind and market share. Is social media central to your business developme...

Business Training

Former Etihad boss brings substantial event insight to PMY Group Board

Paul Sergeant PMY Group, the architects of the digital insurgency occurring at major venues across Australia and New Zealand, are delighted to ...

Business Training

How to Choose the Right Business Process Management Software for Your Company

Selecting the right business process management (BPM) software is crucial for streamlining operations and improving efficiency within your organiz...

Business Training

How To Keep Your New Extension Clean And Presentable

Making the most of your home without having to move is actually a lot easier than you think. You don’t have to leave your family home just because y...

Property