Business Daily Media
Business Marketing

From Tokyo to Singapore: PRESS BUTTER SAND's First Outlet Opening at Takashimaya

Debuting in Singapore, PRESS BUTTER SAND offers unique butter sandwich cookies, perfected with the 'Hasami-yaki' method for exquisite texture and flavor.

SINGAPORE - Media OutReach Newswire - 7 December 2023 - Get ready for a sweet revelation as PRESS BUTTER SAND unveils its first Singapore outlet on 8 December 2023.

Located at Takashimaya Department Store, Basement 2, 391 Orchard Road, this opening is an exciting addition for sweet treat enthusiasts in Singapore. Renowned for its unique approach to butter sandwich cookies, PRESS BUTTER SAND offers a delightful range that promises to redefine indulgence.

The original PRESS BUTTER SAND, a double-layered delight of rich butter cream and smooth caramel.

Crafted for Perfection
PRESS BUTTER SAND stands as a testament to meticulous craftsmanship and innovative industrial design. Its essence lies in small-lot manufacturing, focusing on quality over quantity. Each cookie is baked using a proprietary pressing machine, a technique that ensures both sides are baked simultaneously, creating a distinct texture and aroma that sets PRESS BUTTER SAND apart.

The heart of each cookie is its double-layered filling – a harmonious blend of rich butter cream, crafted with fresh Hokkaido butter, and a layer of smooth butter caramel. This combination not only captures the authentic flavor of butter but also reflects the brand’s dedication to quality.

PRESS BUTTER SAND's dedication shines in its commitment to fine ingredients and craftsmanship. Each cookie, perfected through trial and error, delivers a unique taste experience. Embracing playfulness and constantly seeking new challenges, the brand continually evolves in its approach.

Unveiling the Masterpiece of Confectionery Design
Highlighting the essence of PRESS BUTTER SAND’s meticulous craftsmanship and innovative design is the 'Hasami-yaki' method. This technique not only eliminates excess oil but also ensures a perfect balance of texture and flavor. The original blend of two types of flour, coupled with the abundant use of fresh butter, results in a uniquely rich flavor profile.

This harmonious blend creates a sensory experience that elevates the simple joy of biting into a cookie. The cookies are also ingeniously shaped like a box, preventing the soft filling from oozing out. Intricate striations on the inside not only hold the filling perfectly but also make the cookies easy to break and savor. It's a masterpiece of confectionery design designed for your maximum enjoyment.

Made with top-quality ingredients, these cookies aim to redefine the classic butter sandwich cookie. Additionally, there's a variety of flavors offered, each providing a unique and enjoyable tasting experience for every customer.

Presenting The Lineup
This is the diverse product range launching in Singapore, each meticulously curated to cater to varying palates and occasions:
Original, Uji Matcha, and Chocolate – each with its unique double-layered filling.

  • Original: Experience the true flavor of butter with this classic option. Each cookie features a double-layered filling - rich butter cream made with fresh Hokkaido butter on top and smooth butter caramel below. Available in 5pcs Box ($22.50), 9pcs Box ($37.80), and 15pcs Box ($60.00), it's the perfect choice for those who savor the authentic taste of butter in every bite.
  • Uji Matcha: This flavor is a delight for Matcha and butter lovers alike. The sandwich cookie is filled with a mix of bitter matcha butter cream and sweet caramel butter, creating a luxuriously smooth blend that complements the crunchy cookie exterior. Available in 5pcs Box ($24.00) and 9pcs Box ($40.50), it's a perfect fusion of distinct flavors and textures.
  • Chocolate: A special treat for the cocoa connoisseur, this flavor combines the indulgent richness of chocolate with the smooth, creamy texture of butter. Offered in 5pcs Box ($24.00) and 9pcs Box ($40.50), it's a luxurious choice for anyone looking to indulge their cocoa cravings with a sophisticated twist.

The Origin Story
The story began at Tokyo Station, where the tradition of pressed butter sandwiches started. Their process, known as 'Iron, Press, Heat,' involves using an iron plate to hold the dough, pressing it, and then baking with heat. This method combines old techniques with new technology, a signature approach of PRESS BUTTER SAND.

Each cookie reflects this tradition, mixing age-old methods with modern flavors. The essence of Tokyo Station's craftsmanship is in every bite, showing the brand's commitment to quality.

As PRESS BUTTER SAND expands from Tokyo to Singapore, each cookie brings a piece of this history, offering a simple yet rich taste experience.

Special Opening Promotion
To celebrate PRESS BUTTER SAND's grand opening, the first 500 customers who spend $60 or more will receive a complimentary "Christmas Gift Ornament". This gift box includes three varieties of cookies: the classic Original, and the exclusive Strawberry and Pistachio flavors, not yet available for regular in-store purchase.

Hashtag: #PRESSBUTTERSAND




The issuer is solely responsible for the content of this announcement.

PRESS BUTTER SAND

PRESS BUTTER SAND, a unique take on butter sandwich cookies, features fresh Hokkaido butter as its key ingredient, emphasizing the butter's rich flavor. Crafted using the 'Hasami-yaki' method, each cookie achieves a crispy texture and a perfect balance of taste. This artisanal technique involves pressing the dough between two iron griddles, a process that embodies the brand's 'Iron - Press - Heat' principle.

This principle is also reflected in the brand's design theme, which combines an elegant industrial look with simplicity and functionality. From the carefully designed packaging to the store interiors, PRESS BUTTER SAND offers a sophisticated experience that highlights the artistry in cookie-making. Everyone is welcomed to savor an exceptional fusion of artistry and flavor, celebrating the authentic essence of butter in each meticulously crafted cookie.

News from Asia

Best Places to Work Certification Celebrates Top Companies for Women in 2023

NEW YORK, LONDON, SINGAPORE - Media OutReach Newswire - 15 February 2024 - Best Places to Work, the leading certification program on workplace excellence, is thrilled to unveil the top 5 companies...

VinFast Partners with Five Dealers in Indonesia

JAKARTA, INDONESIA - Media OutReach Newswire - 16 February 2024 - At the Indonesia International Motor Show (IIMS) 2024, VinFast Auto officially signed the Letter of Intent with five dealers in...

Deleted

This Press release has been killed

Yuno announces Jonathan Hall as the new Asia-Pacific Head

Yuno, a leading global payment orchestration platform, appoints Jonathan Hall as Asia-Pacific Head, marking a new era in its expansion into other markets. SINGAPORE - Media OutReach Newswire - ...

Kriya Lightning Foundation Partners With Domestic Worker Communities to Launch Free Mental Wellbeing Improvement Program

HONG KONG SAR - Media OutReach Newswire - 19 February 2024 - Kriya Lightning Foundation announces the launch of its transformative "Self-Care Sundays" series, featuring free workshops for migrant ...

Citi appoints Joy Cheng as Head of Citi Commercial Bank for Hong Kong

HONG KONG SAR - Media OutReach Newswire - 19 February 2024 - Citi today announced the appointment of Joy Cheng as Head of Citi Commercial Bank (CCB) for Hong Kong, effective February 1, 2024...

Transamerica Life Bermuda launches Genesis II Indexed Universal Life insurance plan for wealth maximization and lifetime protection

The upgraded indexed universal life plan aims to empower HNW customers in building and enhancing multi-generational wealth with a wider choice of index account options, extended protection and new ...

K11 ARTUS plays host to Chow Yiu Fai as its fifth Artist In Residence

The Artisanal Home brings Lyricist and Scholar Chow Yiu Fai under its roof to inspire creativity. HONG KONG SAR - Media OutReach Newswire - 19 February 2024 - K11 ARTUS, through its programme, Art...

Melco Style Presents: The Black Pearl Diamond Restaurants Gastronomic Series to Commence the 2024 Events this March

Tickets for the Yí x Xujiacai, Bi Ying x Huaiyangfu, and Aurora x Amico BJ dinners in Macau to go on sale starting February 19 MACAO SAR - Media OutReach Newswire - 19 February 2024 - The acclaime...

2035 E-Mobility Taiwan: The Platform Shaping the Future of Mobility

TAIPEI, TAIWAN - Media OutReach Newswire - 19 February 2024 - 2035 E-Mobility Taiwan, Taiwan's foremost E-Mobility trade show, returns to Taipei from April 17 to 20 at Taipei Nangang Exhibition C...

Popular

6 Ways to Make Your eCommerce Site More Successful in 2022

Online shopping can never be stopped. It has quickly dominated the world market, and there are no indicators that it will slow down any time soon. Only a small percentage of people nowadays are ready to live without the conven...

Tina Jowett: Leading expert in native title law hopes her work will generate a greater understanding of First Nations culture and encourage more women to the Bar

Tina Jowett is one of Australia’s leading barristers in the field of native title. This niche area of the law ensures the protection and preservation of lands for future generations of First Nations under their traditional law...

Top Corporate Perks Employees are Seeking in 2023

Australian employees are demanding a new range of corporate benefits including wellness packages, financial discounts and access to their wages on demand as the battle for top talent continues in 2023.  KPMG’s annual survey ...

Virtual Office