Business Daily Media

Men's Weekly

.

Appier integrates GenAI into its products to optimize key marketing applications for businesses

TAIPEI, TAIWAN - Media OutReach - 28 April 2023 - Appier, a leading software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making, today announces that it has integrated Generative AI (GenAI) technology into three major marketing capabilities across its product lines.

By connecting its advanced GenAI algorithms with OpenAI's ChatGPT language model, Appier can leverage the power of pioneering technology to help businesses increase productivity through advertising keywords and targeting parameters generation; intelligent conversational chatbot creation; and marketing copywriting and automatic content generation.

Appier supports GenAI into its products
Appier supports GenAI into its products

Integrating GenAI into existing digital marketing services and empowering enterprises with the practical value from its commercial applications is the key to the next wave of success for MarTech service providers. Appier has proactively combined its industry-leading GenAI products with ChatGPT features by upgrading its solutions with an intuitive and easy-to-use interface to empower brands to harness the value of AI directly and easily. Appier's solutions have successfully improved marketing performance and efficiency for customers and will further expand the scope of application to support the entire buyer journey, enabling marketers to create greater value for their brand.

1. Advertising keywords and targeting parameters generation

Appier is leading the industry to apply GenAI technology to its advertising automation platform AIXPERT, making good use of the algorithm's sensitivity and immediacy to timely detect keyword clusters that are most attractive to potential audiences. Based on performance metrics and audience overlap rate prediction powered by AI, AIXPERT can sort out a top list with better result prediction, helping marketers to increase their campaign Return on Ad Spend (ROAS). With the rich domain knowledge of ChatGPT, marketers can also effectively expand the potential user base and bring their advertising results to the next level.

2. Intelligent conversational chatbot creation

In the past, it was difficult for customer service professionals to provide a quick and detailed response to each customer. After integrating ChatGPT into the BotBonnie conversational marketing platform, it can now automate the reply generation process and marketers can also use the command to provide rewrite suggestions and adjust the response length or tones (professional, friendly, empathetic, confident) for different situations, enabling better results from conversational commerce and customer satisfaction through this hyper-personalized engagement.

3. Marketing copywriting and automatic content generation

In the past, marketers had to copywrite content for marketing and engagement campaigns from scratch or create multiple versions for A/B testing to ensure results from advertising campaigns or customer engagement activities. With the support of ChatGPT, marketers can significantly save time on idea generation and different versions of customization, making it easy to manage different media channels.

  • Multi-version copy generation: AIQUA personalized marketing cloud supports the ChatGPT feature to help marketers with a diverse range of content ideas. The AI assistant can quickly create copies that support multi-languages (English, Chinese, Japanese, Korean)[1] and tones (formal, friendly, uplifting, playful, humorous) based on basic text input. With AIQUA's one-stop communication feature, marketers can also send messages to different media channels[2] with a single click.
  • Advertising copy optimization: The integration of Appier's Intelligent Profiling & Acquisition (IPA) solution and ChatGPT will enable brands to enhance the results of paid media ads as well. As long as the marketer types in the actual product subject and description, the AI assistant can generate optimized marketing copies within a few seconds with different languages (English, Chinese, Japanese, Korean, Vietnamese) and tones (professional, witty, optimistic, tense, curious, uplifting, and informative) to catch customers' attention as well as adapt to the platform character limits, helping marketers do more with less[3].

"Our commitment to innovation is reflected in our consistent focus on R&D and integration of advanced technologies at Appier. As a result, we continue to lead the AI SaaS space with cutting-edge solutions," said Dr. Chih-Han Yu, CEO and co-founder of Appier. "We are confident in our ability to leverage the power of generative AI to offer the next generation of AI-powered marketing solutions while prioritizing our customers' data privacy. This approach will allow them to adopt innovative technologies with ease and drive stronger business impact."


[1] AIQUA will support Vietnamese, Thai, and Bahasa in Q2 2023.
[2] AIQUA can support app push engagement via iOS and Android channels after generating content from ChatGPT and will support Web, Email, Kakao and LINE channels in Q2 2023.
[3] The solution integrating Appier Intelligent Profile Acquisition (IPA) and ChatGPT functions will be available for trial in Q2 2023.

Hashtag: #Appier #GenerativeAI #marketing #artificialintelligence #martech


The issuer is solely responsible for the content of this announcement.

About Appier

Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe and US, and is listed on the Tokyo Stock Exchange. Visit for more information about Appier and its applications of generative AI.


News from Asia

cooldown°earth welcomes North Rhine-Westphalia (NRW) funding for matterr

– Public funds and public welfare capital accelerate circular technology -DÜSSELDORF/BERLIN - Newsaktuell - 15 August 2025 - The non-profit cooldown°earth foundation congratulates its portfolio com...

Macaron AI, the World’s First Personal Agent, Officially Launches, Ushering in the Era of Experience AI

SINGAPORE - Media OutReach Newswire - 18 August 2025 - Macaron AI, the world’s first Personal Agent, has officially launched, a category-defining AI product that reimagines how artificial intelli...

Nations’s First-of-its-Kind Endometriosis Scientific Workshop Aims to Improve the Quality of Life for Malaysian Women

Thomson Fertility (also known as TMC Fertility) together with Thomson Hospital Kota Damansara and Monash University Australia collaborate to bring together endometriosis experts from United Kingdom...

Bupa Hong Kong Connects More Customers to Flexible and Affordable Outpatient Care with Blua Health Pass

Blua Health Pass promotes everyday wellness by making outpatient care more accessible across digital and in-person touchpoints, under Bupa’s commitment to Together for Your HealthHONG KONG SAR - M...

2025 IFSC Asian Youth Championships to Kick off on August 20th in Guiyang, Guizhou, 211 Young Athletes to Participate

GUIYANG, CHINA - Media OutReach Newswire - 18 August 2025 - Recently, the press conference for 2025 International Federation of Sport Climbing (IFSC) Asian Youth Championships was held at Guizhou ...

Baidui Cup grows into global stage for youth football in Beijing

BEIJING, CHINA - Media OutReach Newswire - 18 August 2025 - The 42nd "Baidui Cup" Football Tournament kicked off in the rain on the August 8th. It brought a refreshing coolness of summer to the yo...

China Unicom Beijing Powers World's First Humanoid Robot Games with Smart 5G-A Network

BEIJING, CHINA - Media OutReach Newswire - 18 August 2025 - At the 2025 World Humanoid Robot Games which just kicked off, China Unicom Beijing provides full 5G-A network coverage outside and insid...

AI Agent Drives New Growth︱SY Holdings Reports 2025 Interim Results: Net Profit Up 23%; E-commerce Business Volume Surges Eightfold

SHENZHEN, CHINA - EQS Newswire - 18 August 2025 - SY Holdings Group Limited ("SY Holdings" or the "Company"; Stock Code: 6069.HK), a digital intelligence technology company specialising in "AI + in...

Innovative eco brand Earthya has launched compostable bags, helping Malaysians tackle the challenge of microplastic pollution.

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 19 August 2025 – Malaysians use approximately 9 billion plastic bags every year, including trash bags that are difficult to fully decompose...

Unilink Credit Supports Communities to Redefine Industry Perceptions

SINGAPORE - Media OutReach Newswire - 19 August 2025 - Licensed moneylenders in Singapore often contend with an enduring set of negative stereotypes: predatory practices, exorbitant rates, and a ...

Portable Monitors for Coding and Programming Students

Today, coding and programming require more focus and efficiency. But, the most essential thing it demands is ample screen space. Students can stru...

Beyond the Banks: Why Agility and Tech Integration Are Defining the Future of Lending in Australia

In Australia’s evolving credit landscape, non-bank lenders are no longer merely filling gaps left by traditional institutions; they are actively r...

Carma appoints Owen Wilson as Chair of the Board

Carma’s next phase of growth to be guided by REA Group’s outgoing CEO who oversaw realestate.com.au rise to be Australia's #1 place for property ...

Digital Upgrade to Boost Efficiency Across Tasmanian Ports

TasPorts is undertaking a multimillion-dollar digital transformation that will improve efficiency, and enable smarter, more sustainable operations a...

Simplifying ecommerce integrations: How to streamline your setup without the stress

In today’s fast-moving retail world, having an ecommerce presence isn’t optional. Platforms like Shopify, WooCommerce, and Squarespace have lowered...

Shop Small Returns to Back the Small Businesses Supporting Local Communities

The annual Shop Small movement by American Express is returning for its 13th year in Australia to galvanise support for the country’s vibrant smal...

Sell by LayBy