Business Daily Media

Men's Weekly

.

New Bang & Olufsen Experiential Store Opens in K11 MUSEA and Announce the Release of BEOSOUND THEATRE

HONG KONG SAR - Media OutReach - 14 September 2022 - Bang & Olufsen unveils its newest store in Hong Kong’s prestigious cultural landmark, K11 MUSEA. Today marks the store’s grand opening with a design that brings vitality to the renowned Danish brand whilst complimenting the mall’s gleaming architecture.

Joined by famous singer-songwriter, Jay Fung, the event themed “A new vision for sound” additionally announces the brand’s newest soundbar for home cinema aficionados, the Beosound Theatre.

Press-Release-Photo-1.JPG

The new Bang & Olufsen experiential store opens in K11 MUSEA today (14 Sept, 2022). The Guests of Honour are (from left): Mara Chow, Assistant General Manager, K11 Concepts Limited, Devin Pun, Vice President, K11 Concepts Limited, Jay Fung, Hong Kong Singer-Songwriter, Arnaud De Schuytter, the President of Bang & Olufsen Asia Pacific and Kent Doo, Commercial Director - Greater China, Bang & Olufsen.

Reigniting the spirit of innovation

Founded in 1925, Bang & Olufsen’s heritage began with a vision to redefine how sound would be consumed for generations to come. Since then, the brand has shaped the history of audio technology with craftsmanship and high-fidelity sound like no other. In the everlasting spirit of innovation, the brand expands its initiative to connect with the young and rising generation through a bolder and more expressive look. The new store features more dynamic colors such as yellow with the façade renewed with Danish beach inspired slate stone finishes. Lustrous lighting invites guests into the storefront with a series of floating display of the brand’s most iconic Beoplay A9 speakers.

A full sensorial experience

By the store’s intentional segmentation, the guests are encouraged to immerse in the unique audio-visual experience of the various product lines and its iconic craftmanship. Each interaction is divided into a space to hear, see and feel each product. An independent audio room also encapsulates the ultimate cinematic experience by Bang & Olufsen.

Reconnecting through a new vision for sound

“In this digital age, we are bombarded with noise at every turn and the technology that promises to bring people closer together has instead left us disconnected. In response to this, our new experiential store provides us with a platform to flaunt a revigorated Bang & Olufsen to our Hong Kong audience, but it especially lets us present an artisanal experience in our store where sound is meant to be seen, felt and heard,” said Arnaud De Schuytter, President of Bang & Olufsen Asia Pacific.

Remastering the home cinema

Succeeding the global announcement of the latest Beosound Theatre, the grand opening teases the brand’s breakthrough soundbar made to redefine the home cinematic experience. It is made of 12 speaker drivers within a single sleek soundbar, the polished extendable aluminium wings will allow customization to fit TVs of all sizes. It introduces a new three-dimensional sound directivity due to the patent-pending combination of the direct, side- and up-firing speakers.

Made to last for generations, a modular design provides flexibility to replace pieces of the soundbar maintaining its timeless quality and beautiful craftmanship; it is also inclusive of Bang & Olufsen’s own proprietary software platform called “Mozart”, which continues the heritage of creating a cross-generational home audio setup that connects seamlessly with products as far back as 1986. The soundbar will officially be available in-store in October 2022, view the product here.

Download the high-resolution event photos and product sheet HERE.

Hashtag: #BangOlufsen #BangOlufsenHK #BeosoundTheatre

About Bang & Olufsen

Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology and the company continues to sit at the forefront of acoustic innovation.

Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in select retailers. The company employs approximately 1,000 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.

Follow the conversation
on Instagram
on Facebook

Bang & Olufsen stores
K11 Musea store:
Shop 113, Level 1, K11 Musea, 18 Salisbury Road, Tsim Sha Tsui
t. 2265 7860

Causeway Bay store:
G/F. No. 24 – 25 Canal Road East, Causeway Bay
t. 2918 0007

ifc store:
Shop 2008-9, Podium Level 2, ifc mall, Central
t. 2526 8800

News from Asia

Rhenus’ New Air Freight Gateway in Bangkok to be a Strategic Hub in Southeast Asia

Rhenus adds a new air freight gateway in Bangkok for in/outbound & transshipment from/to Southeast Asia The new airfreight gateway will also see the use of electric vehicles (...

Wesley Methodist School Kuala Lumpur (International) Breaks Record with Unity Anthology, Enters Malaysia Book of Records

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 16 September 2025 - Wesley Methodist School Kuala Lumpur (International) (WMSKLI) has etched its name in the Malaysia Book of Records (MBR) for p...

Family Offices in Asia Pacific Prioritize Next-Gen Education Amidst Wealth Transfer, Demonstrate Proactive Response to Market Volatility: Citi Wealth 2025 Survey Reveals

- Family offices in Asia Pacific leads in second-generation wealth control and education about family wealth, signaling a strong next-generation focus. - Demonstrating proactive response to mar...

Lenovo Hong Kong and Cyberport Form Strategic Partnership; Empowering Hong Kong Startups to Go Global

HONG KONG SAR - Media OutReach Newswire - 16 September 2025 - Lenovo Hong Kong today announced the official signing of a Memorandum of Understanding (MoU) with Cyberport, marking a significant ste...

Hengan International's MSCI ESG Rating Elevates to "A", Coupled with Continued Impressive Performance Across Multiple Key International ESG Indicators

HONG KONG SAR - Media OutReach Newswire - 17 September 2025 - Hengan International Group Company Limited ("Hengan International" or the "Company", SEHK stock code: 1044, together with its subsidi...

AlphaMove, a Malaysian Startup Established Partnership with Chinese State Government to Foster Deep Tech Economy and Smart City Innovation

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 16 September 2025 - AlphaMove, a Malaysian blockchain startup building a public, permissionless ecosystem for Real-World Asset (RWA) tokenization...

Prudential and Prudence Foundation Provide Free Mental Health Support to Vulnerable Communities

In partnership with Intellect, the programme will be launched in Malaysia and Vietnam to make mental healthcare more accessible for vulnerable or at-risk groupsHONG KONG SAR - Media OutReach Newsw...

Linyi enterprises link e-commerce trade future at South Korea fair

SEOUL, SOUTH KOREA - Media OutReach Newswire - 17 September 2025 - Linyi in Shandong province, revered as logistics capital of China, is home to a multitude of enterprises producing a diverse rang...

VinFast Philippines, V-Green, and Green GSM Philippines seal strategic partnership with BDO Unibank to drive e-mobility in the Philippines

MANILA, PHILIPPINES - Media OutReach Newswire - 17 September 2025 - As the electric mobility sector gains momentum across Southeast Asia, VinFast Auto Philippines Inc. (VinFast Philippines), a fas...

Watsons Launches Exclusive IP "The Watsons Family" Across Asia to Drive Customer Engagement & Brand Loyalty

HONG KONG SAR - Media OutReach Newswire - 17 September 2025 - Watsons, AS Watson Group's flagship health and beauty brand, announces the exclusive launch of "The Watsons Family" - an innovative an...

Why it’s time telcos rethink location and put customer experience first

Maurice Zicman, Vice President - CX Strategy at TP in Australia unpacks why the telco industry must rethink old assumptions and focus on digital-f...

Manny Shah: Is your business disappearing from Google? You’re not alone

Small business owners across Australia are panicking as their websites vanish from Google’s front pages overnight. According to Manny Shah, cofounde...

MR Roads named Queensland Finalist in the 2025 Telstra Best of Business Awards

MR Roads, co-founded by Daniel Mikus and James Rolph, has been announced as a Queensland finalist in the prestigious 2025 Telstra Best of Business...

AWS research shows strong AI adoption momentum in Australia, with startups outpacing large enterprises in innovation

Amazon Web Services (AWS), an Amazon.com company, released new research revealing that while artificial intelligence (AI) adoption continues to acce...

Changing the World One Bite At a Time: IKU Turns 40

One of Australia’s first plant-based, chef-led eateries and now ready meal provider IKU is celebrating its 40 year anniversary with the business e...

Three generations marking 45 years in hot-air balloons

Australia’s leading hot-air balloon company is celebrating 45 years in the sky and its 700,000th passenger, driven by the passion of father-son du...

Sell by LayBy