Business Daily Media

Men's Weekly

.

ShopBack Officially Launches in Hong Kong Amid Global Rebrand

  • ShopBack will officially launch its platform in Hong Kong in response to the market's immense potential
  • Users in Hong Kong can anticipate exciting Cashback promotions and discounts to commemorate ShopBack's entry and rebrand celebrations within the month of August
  • The launch will be rolled out alongside the Group's global rebranding efforts to better synergise various features across its platform

HONG KONG SAR - Media OutReach - 4 August 2022 - ShopBack, Asia-Pacific's leading shopping and rewards platform, today announces its upcoming market entry into Hong Kong. During the soft launch set to take place on 8th August 2022, shoppers in Hong Kong can expect heightened access to discount codes and coupons to earn Cashback on online purchases.

Caption

With the market primed for more rewarding shopping experiences, ShopBack has already onboarded over 250 merchants in Hong Kong. These merchants range from local to global players, including Watsons, Disney+, Apple, KFC, Booking.com, Farfetch, Taobao, Sasa, ParkNShop, iHerb, and more.

The Group's entry into the market comes at an opportune time, where e-commerce in Hong Kong is poised to rise at a rapid rate of over 11 percent[1], potentially reaching revenues of HK$226 billion (US$29 billion) by 2024[2]. In efforts to turbocharge this sector and boost its overall retail industry, Hong Kong is implementing the 2022 Compensation Voucher Scheme[3], where shoppers in Hong Kong can experience greater financial accessibility towards their shopping experience.

"Entering Hong Kong is an exciting prospect for us at ShopBack. The market's massive potential for e-commerce and the government's focus on growing the sector illustrates a clear market demand for financial flexibility and convenience in shopping activities," said Josephine Chow, Head of Expansion and Co-Founder, at ShopBack. "With ShopBack's vast array of Cashback rewards and financial services, we are excited to see even more shoppers enjoy a seamless shopping experience following our official hard launch in Hong Kong later this year."

A Global Rebranding for the Wins

ShopBack's entry into Hong Kong occurs in tandem with the Group's first global brand refresh across all its 10 markets in the Asia Pacific. Underscored by its new tagline – "For the Wins" – the brand refresh seeks to translate the small wins on ShopBack's platform into an elevated shopping experience for its users.

To illustrate the full suite of benefits that ShopBack provides, the Group's rebrand will focus on empowering its shoppers to achieve small wins in their daily shopping and payment activities. Its new tagline, "For the Wins", a play on the popular Internet catchphrase, looks to celebrate the victories in one's daily life, however small they may be.

"ShopBack believes in the power of small wins, applied consistently and continuously, and we work relentlessly to deliver smarter ways to shop and pay. We hope that the rebrand brings out this message more strongly to our shoppers," said Henry Chan, CEO and Co-founder. "As we continue to grow our network of partners and brands in Hong Kong, we will continue to engage shoppers across multiple touchpoints, help partners gain visibility and sales, while supporting them in achieving their own victories through small wins."

ShopBack's launch in Hong Kong is the latest in a series of milestones achieved by the company. In 2021, ShopBack company drove US$3.5 billion in sales to 10,000 merchants[4], launched its ShopBack Pay service earlier this year[5], and raised US$80 million[6] during a recent funding round in June. The Group also plans to deepen its product offerings and expand its financial services to more markets in the coming months.

Download high-res key visuals of ShopBack here.

Hashtag: #ShopBack

About ShopBack:

The ShopBack Group is Asia-Pacific's leading shopping and rewards platform, serving over 35 million shoppers across ten markets. Founded in 2014, ShopBackers across the region come together with a singular mission: to make shopping rewarding, delightful, and accessible for all.

More than half a billion shopping trips start with ShopBack each year. ShopBack offers smart shopping experiences to users while helping brands and retailers increase outreach and engage shoppers.

The Group powers over US$3.5 billion in annual sales for over 10,000 online and in-store merchant partners. Through integrating Buy Now, Pay Later service hoolah and launching ShopBack Pay and PayLater, ShopBack extends the platform's offerings into financial services, providing shoppers with more convenient payment options.

News from Asia

ANDPAD Launches Vietnamese Language Support for its Cloud-Based Construction Project Management Service

Expanding Multilingual Support for Global Users TOKYO, JAPAN - Media OutReach Newswire - 26 June 2025 - ANDPAD Inc. (Head Office: Chiyoda-ku, Tokyo; CEO: Takeo Inada; hereinafter ANDPAD), which op...

Changhong Unveils Smart Living Innovations at 2025 Jakarta Expo, Bringing AI-Driven Appliances to Indonesian Homes

Exclusive Shopee partnership brings cutting-edge smart living technology to Indonesian consumers JAKARTA, INDONESIA - Media OutReach Newswire - 24 June 2025 - Changhong, a global leader in smart ...

Malaysia Launches Full-Scale Startup ASEAN Platform To Drive Regional Growth

PUTRAJAYA, MALAYSIA - Media OutReach Newswire - 26 June 2025 - Malaysia today launched the Startup ASEAN platform, marking the full-scale rollout of a bold, unified digital gateway to connect and e...

Hong Kong Civil Claim Centre Launches Free Work Injury Compensation Calculator

HONG KONG SAR - Media OutReach Newswire - 26 June 2025 - The Hong Kong Civil Claim Centre (hkcivilclaim.com) has officially launched a brand-new online feature: the Work Injury Compensation Calcu...

Deleted

This Press release has been killed

SiegFund Transforms into SiegPath: A Strategic Rebrand Paving the Way for the Future of Professional Trading

HONG KONG SAR - Media OutReach Newswire - 24 June 2025 - SiegFund, a fintech–driven proprietary trading platform, has officially completed its brand upgrade and will now operate as SiegPath, serv...

Plaza 66’s Pavilion Extension Tops Out, Opening in Second Half of 2026

Expanding Retail Space by 13% to Boost the New Consumption Economy in Shanghai HONG KONG SAR & SHANGHAI, CHINA - Media OutReach Newswire - 26 June 2025 - Hang Lung Properties Limited (SEHK sto...

New EcoFood@Mandai Development Offers Tailored Food Factory Spaces in the North

SINGAPORE - Media OutReach Newswire - 26 June 2025 - A new food factory hub, EcoFood@Mandai, has officially launched in Singapore’s northern region, bringing purpose-built factory units to a wide ...

GREE Opens Singapore Office to Drive Asia-Pacific Expansion with World-Class Air Conditioning Technologies

SINGAPORE - Media OutReach Newswire - 26 June 2025 - Global electronics manufacturer GREE has officially launched its Singapore branch, marking a key milestone in its expansion in Southeast Asia. ...

HONMA Golf Announces Annual Results for FY2024/25

Continued Gross Profit Margin and Net Operating Cash Flow improvements albeit difficult market conditions HONG KONG SAR - Media OutReach Newswire - 26 June 2025 - HONMA Golf Limited ("HONMA"; tog...

Demand for Home Batteries surges as Federal Rebate Kicks In

A leading provider of energy solutions VoltX Energy has seen a 400% increase in demand for home batteries in the past three weeks as people put d...

Why Sport Remains the Safest Bet in an Uncertain World

When Rome was in crisis, its leaders did not retreat to the Senate. They went to the circus. To the chariot races. To the gladiators. Sport was no...

THE FINE LINE WITHIN HILARIOUS SIGNAGE DESIGN FAILS

It seems like design failures still occur in today’s modern branding era, despite rigorous rounds of approvals behind the scenes. One signage show...

Deputy Announces Exclusive Global Partnership with Predelo to Bring AI to Shift-Based Businesses

Deputy, the global people platform for shift-based businesses, has announced an exclusive partnership with Predelo, an AI Decision Agent-as-a-Serv...

Leftover Budget? The Last-Minute EOFY Tip to Drive Business Success in FY25/26

The countdown is on. With just days left until EOFY, now’s the time to make your remaining 2024–2025 budget work harder and smarter. After workin...

pay.com.au appoints new CEO and Managing Director

The former COO will lead the company’s next growth phase, with ex-CEO Edward Alder transitioning into the role of Managing Director AUSTRALIA, 25...

Sell by LayBy