Business Daily Media

Men's Weekly

.

FWD’s Leaders Co-create First NFT Collection

The collection marks the beginning of FWD’s venture into the metaverse, highlighting the insurer’s commitment to enhance customer experiences

HONG KONG SAR - Media OutReach - 13 June 2022 - FWD Insurance (“FWD”) announced today their latest development into the innovative and evolving world of non-fungible tokens (“NFTs”). FWD’s leadership team co-created its first robot-themed NFT collection1 during the 2022 Step Change leadership conference, which brought together the company’s management to explore leadership qualities and inspire innovative thinking.


1.jpg

FWD Insurance (“FWD”) taps into the metaverse through realising their leadership qualities and inspiring innovative thinking in their NFT collection taken place in 2022 Step Change leadership conference.

This NFT collection marks a major milestone as the brand’s first ever activation within the metaverse space. By firstly engaging internal teams on this NFT initiative, FWD aims to further enhance customer experiences with a diverse suite of engagement activities extended to the metaverse so that people can pursue their passions and live life to the fullest at anywhere, anytime.


2.jpg

FWD ventures into the metaverse by engaging its leaders first in a bold, futuristic setting that inspired out-of-the-box thinking.

Paul Tse, Chief Marketing and Digital Officer of FWD Hong Kong and Macau, said, “FWD is a fast-growing, innovative and dynamic insurer. Leveraging digital technology and our teams’ commitment to pursuing creativity to stay ahead of the curve, we continue to enhance the customer experience and drive our goals. The virtual world is set to transform our lives in many ways, and we hope to discover new opportunities in the virtual space as we see this as a new and additional way to engage and interact with our customers. With a suite of fun and exciting online and offline initiatives in the pipeline, we’re committed to realise our brand promise to ‘celebrate living’ with the community in the metaverse.”

3.jpg

The NFT collection created and designed by FWD’s leadership team consists of nine different customised robot artworks designed by FWD’s employees. Each robot demonstrates various leadership attributes.

FWD is proud to have garnered top rankings from the market and customers’ recognition. The acknowledgements shine a spotlight on some of our greatest success in business performance and brand differentiation. FWD is the top 3 life insurer by new business ­first year premium2 and top 4 life insurer by new business case count 2 in Hong Kong. The company has also been ranked no.1 in value for money in products and services among the insurance sector in Hong Kong3, and top VHIS winner in Hong Kong Insurance Awards4. 97% of FWD’s customers are satis­fied with their purchasing experience5.


1. The NFTs are now available on the OpenSea platform (link). This NFT collection is not for sale.

2. Source: Provisional Statistics on Hong Kong Long Term Insurance Business - January to December 2021, Insurance Authority of Hong Kong. The calculation combines individual and group businesses.

3. FWD is ranked no.1 in value for money in products and services among the insurance sector in Hong Kong, according to the 2021 Customer Experience Excellence survey compiled by KPMG.

4. FWD won the Grand Award of "Most Innovative Product/Service Award - Voluntary Health Insurance Scheme" in Hong Kong Insurance Awards 2021, two Excellence Award from "Medical Care" and "VHIS plans series" and one Outstanding Award from "Health & Protection" in Financial Institution Awards 2021 by Bloomberg Businessweek, with vCANsurance Medical Plan (cert. no. F00045) ("vCANsurance") and vPrime Medical Plans (cert. no. 00051) ("vPrime") of its VHIS series. vCANsurance and vPrime are Flexi plans recognised by and under the government's VHIS. The abovementioned insurance plans are underwritten by FWD Life Insurance Company (Bermuda) Limited (incorporated in Bermuda with limited liability) (VHIS provider registration number 00036)

5. Customer rated "Great/good" when asked about their overall purchase experiences with FWD in our Voice of Customer online survey done in Hong Kong during January to March 2022.

About FWD Hong Kong & Macau

FWD Hong Kong & Macau are part of the FWD Group, a pan-Asian life insurance business with approximately 10 million customers across 10 markets, including some of the fastest growing insurance markets in the world.

FWD Hong Kong has been assigned strong financial ratings by international agencies. It offers life and medical insurance, employee benefits, and financial planning. FWD Macau provides a suite of life and medical insurance.

FWD is focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance.

For more information about FWD Hong Kong & Macau, please visit and .

#FWD

News from Asia

Hong Kong Men Prioritise Tech Over Health, New Study Reveals

AXA Global Healthcare study highlights worrying gaps in how men prioritise their mental and physical health HONG KONG SAR - Media OutReach Newswire - 22 July 2025 - Men in Hong Kong are signi...

Swiss-Belhotel Brisbane Marks Six-Month Milestone

Strategically located next to The Gabba, the 110-room property affirms Swiss-Belhotel International’s growing footprint in AustraliaBRISBANE, AUSTRALIA - Media OutReach Newswire - 22 July 2025 - S...

AUPU’s ARCHIDEX 2025 Triumph: Redefining Home Comfort in SE Asia

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 22 July 2025 - ARCHIDEX 2025 wasn't just an exhibition—it was a statement. AUPU, a global leader in home comfort tech, solidified its position as...

Singapore’s most beloved local F&B brands revealed: foodpanda unveils first-ever Local Foodie Heroes Hall of Fame

A delicious tribute to Singapore’s iconic local eats to mark SG60 celebrations – enjoy close to two months of exclusive launch deals SINGAPORE - Media OutReach Newswire - 22 July 2025 - Get ready ...

Encountering Naadam, Experiencing the 35th Grassland Carnival of the Inner Mongolia Autonomous Region

XILINGOL LEAGUE, CHINA - Media OutReach Newswire - 22 July 2025 - Mid-summer breathes life into Inner Mongolia's grassland, where lush pastures glisten after seasonal rains, nourishing herds benea...

Putting People First: ONYX Hospitality Group's Strategy for Sustainable Leadership

By nurturing talent and cultivating a high-impact culture, ONYX redefines hospitality excellence.BANGKOK, THAILAND - Media OutReach Newswire - 22 July 2025 - ONYX Hospitality Group, a leading hosp...

Wel-Bloom Biotech Launches Wel-ROS6. Black Crystal Roselle Sparks a Surge in High-Concentration Anthocyanins

Black Crystal Roselle Anthocyanin Levels Surge 17.7x — Wel-Bloom Biotech Elevates Taiwan’s Global Ingredient Competitiveness Black Crystal Roselle Shakes Up the Anthocyanin Market...

Lee Kuan Yew School of Public Policy Releases Strategic Roadmap for ASEAN's 5G-AI Transformation

New Research Reveals US$130 Billion Economic Opportunity and Outlines Policy Framework to Accelerate Regional Digital Leadership by 2030SINGAPORE - Media OutReach Newswire - 22 July 2025 - The Le...

DFI Retail Group Holdings Limited Half-Year Results For The Six Months Ended 30 June 2025 And Announcement Of Special Dividend

Highlights 39% underlying earnings growth Increased contributions from associates, Health & Beauty and Food Health & Beauty delivered strong like-for-like (LFL...

HeyMax Acquires Hong Kong’s krip to Accelerate Regional Expansion into Loyalty and Rewards Market

HeyMax’s first acquisition fast-tracks its regional expansion, bringing over 6,000 credit card deals offered by over 3,000 merchants, and personalized loyalty experiences to consumers in Hong Kong ...

Baby boomers are driving development feasibility leading to larger apartments

As residential developers continue to grapple with feasibility issues on apartment projects, the sector is struggling to deliver volumes of new st...

Hays launches FY25/26 Salary Guide: ‘Salary Paradox’ deepens as pay rises fail Australians

Rising dissatisfaction with pay, progression and perks is fuelling a new wave of career change in FY25/26, as Australians demand more from employe...

Australian Businesses Still Stuck in the AI Hype Cycle

Data Governance Failures, ROI Gaps and Unclear Strategy Slowing Progress Despite artificial intelligence (AI) dominating headlines and boardroom ag...

How to ensure your manufacturing business survives international tariff turmoil

Optimising your operations in FY2026 will help you combat the challenges of a volatile trading environment. Up, down, in out…Since the commence...

Why Apptio is Enhancing Visibility into AI and Hybrid Cloud

AI investments have become a strategic priority for business with the mindset that if you're not using AI, you're falling behind. But according to...

Beyond borders: Building a scalable strategy for international hiring

For many Australian businesses, growth increasingly depends on thinking beyond local borders.  As wage pressures rise, and specialised talent pool...

Sell by LayBy