Business Daily Media

QANTAS has finally settled its ‘ghost flights’ lawsuit for $120 million. What’s next?

  • Written by Michael Adams, Professor of Corporate Law & Academic Director of UNE Sydney campus, University of New England
Australian Competition and Consumer Commission Chair Gina Cass-Gottlieb

Last August, the Australian Competition and Consumer Commission (ACCC) launched legal proceedings[1] against Qantas. The consumer watchdog accused the airline[2] of selling thousands of tickets for domestic and international flights that had already been cancelled.

On Monday, both parties reached a settlement[3], avoiding a drawn out battle in court. The airline will pay A$20 million in compensation to 86,000 passengers who bought tickets on 8,000 flights that had already been cancelled. It will also pay a $100 million civil penalty.

It’s important to note this settlement is not yet finalised – it must first be approved by the Federal Court of Australia. The court will look at whether this amount is an appropriate penalty for the airline, and whether the compensation set to be paid is fair and reasonable.

In most cases, the court is willing to accept a settlement between a powerful regulator like the ACCC and a cooperating corporation. However, these final penalties are not guaranteed. In 2018, a $36 million settlement between Westpac and the Australian Securities and Investments Commission (ASIC) was thrown out because the court felt it was too low[4].

Waiting passengers seen silhouetted against tail of a Qantas plane
Qantas is working to rebuild brand trust after recent scandals. Mick Tsikas/AAP[5]

Qantas has historically been one of Australia’s most trusted brands[6]. But in recent years, it has lost 7% of its brand value and fallen in global brand rankings[7]. The decision to agree to this settlement goes to the heart of rebuilding trust and protecting consumers from further misleading conduct.

Read more: Even if Qantas is fined hundreds of millions it is likely to continue to take us for granted[8]

The airline admits to a lesser charge

The ACCC has a range of tools for tackling corporate misconduct. The ACCC Act[9] – which underpins the regulator’s powers – aims to provide meaningful national consumer protection laws and coordinate the watchdog’s enforcement actions.

Some parts of this act cover what are known as civil breaches. These allow the regulator to impose major financial penalties, but not imprisonment. Other parts cover criminal breaches, and contain provisions to impose up to two-years imprisonment and fines of up to $50 million.

Selling tickets for flights that have already been cancelled is in clear breach of Section 18 of Australian Consumer Law for misleading and deceptive conduct[10]. In 2019, this same section of the act was used[11] to issue Volkswagen with a $125 million fine for misleading consumers on its vehicles’ emissions.

Close up of smoky dual exhaust pipes from a starting diesel car
Volkswagen was found to have misled consumers on its vehicles’ emissions. Lightspruch/Shutterstock[12]

But this section is purely civil, which means a corporation or individual in question can only be forced to pay damages or compensation. The amount of compensation that can be ordered by the regulator is unlimited in dollar value, but restricted by the costs or damage incurred by the consumer.

This costs and damages approach is how Qantas’ $20 million compensation figure was calculated – $225 per ticket for domestic flights and $450 per international ticket. It’s important to note this compensation has to be paid on top of any new tickets or other compensation Qantas may have already supplied to affected customers.

But when it first filed the lawsuit, the ACCC accused Qantas of taking payments for goods or services it did not intend to provide. This is a far more serious criminal allegation that falls under Section 36[13] of Australian Consumer Law. Criminal cases are tried before a jury and require proof beyond reasonable doubt. Charges are much harder to prove than those in a civil case or even a civil penalty case, which is heard by a single judge and proven on the balance of probability.

Australian Competition and Consumer Commission Chair Gina Cass-Gottlieb
ACCC Chair Gina Cass-Gottlieb. Lukas Coch/AAP[14]

The regulator agreed to drop[15] this much harsher line of attack on the airline in exchange for the settlement. Still, ACCC Chair Gina Cass-Gottlieb didn’t mince words when announcing the settlement, labelling Qantas’ behaviour “egregious and unacceptable”.

In a media release[16], Cass-Gottlieb put the wider Australian business community on notice, saying she hoped today’s settlement would send:

an important message to companies across the economy that breaches of the Australian Consumer Law are serious and will result in material fines.

Why settle now and what happens next?

Qantas and the ACCC both understand that if this matter had been dragged into court proceedings, ticket holders may not have been compensated for a number of years. It could have also risked further reputational damage for Qantas. By agreeing to settle for the lesser charge – misleading conduct – the affected customers will be paid sooner.

The proposed remediation scheme will be handled independently by professional services firm Deloitte. But the Federal Court is unlikely to formally agree to the settlement before 1 July. Conveniently for Qantas, this will enable the airline to record the settlement as an expense in the current financial year but make the actual payments in the next one.

This settlement – if accepted by the Court – could help to rebuild Qantas’ reputation. But it will also serve as a powerful deterrent, signalling to the business community that misleading consumers will not be tolerated.

References

  1. ^ launched legal proceedings (www.smh.com.au)
  2. ^ accused the airline (www.smh.com.au)
  3. ^ settlement (www.qantas.com)
  4. ^ too low (theconversation.com)
  5. ^ Mick Tsikas/AAP (photos.aap.com.au)
  6. ^ one of Australia’s most trusted brands (www.theguardian.com)
  7. ^ global brand rankings (brandirectory.com)
  8. ^ Even if Qantas is fined hundreds of millions it is likely to continue to take us for granted (theconversation.com)
  9. ^ ACCC Act (www.accc.gov.au)
  10. ^ misleading and deceptive conduct (www.australiancontractlaw.info)
  11. ^ was used (theconversation.com)
  12. ^ Lightspruch/Shutterstock (www.shutterstock.com)
  13. ^ Section 36 (www.lawhandbook.sa.gov.au)
  14. ^ Lukas Coch/AAP (photos.aap.com.au)
  15. ^ agreed to drop (www.qantasnewsroom.com.au)
  16. ^ media release (www.accc.gov.au)

Authors: Michael Adams, Professor of Corporate Law & Academic Director of UNE Sydney campus, University of New England

Read more https://theconversation.com/qantas-has-finally-settled-its-ghost-flights-lawsuit-for-120-million-whats-next-229368

Is Maintaining Good Customer Service Difficult?

Good service is the key to success within any customer-facing business. Employees should strive to help in a clear and friendly way, to attract new ...

Business Training

4 Steps to Calculating the Cost of a Granny Flat

More and more Australians are choosing to build granny flats, and for a good reason! They provide additional living space for elderly parents or a...

Property

The top reasons why gyms fail

Steve Grant is a Business Coach and Founder of GymHub.com.au   Every month thousands of new trainers walk out of their 6-month course with the qu...

Business Training

What to Consider When Searching For a New Office Space

Plenty of signs can indicate that your current office space is not fit for purpose. You might have grown your business, downsized it, or realized ...

Business Training

What You Should Know About Display Homes

Do you intend to purchase or develop a home soon? If so, you're undoubtedly seeking for builders who can turn your thoughts or dreams into reality...

Property

Four ways SMBs can optimise managed print success through ERP integration

In the field service industry, many Australian small and medium-sized businesses (SMBs) offer tailored managed print services (MPS). These compani...

Business Training