Business Daily Media

Instagram Giveaway Ideas



If you're looking for fun and creative ways to increase engagement on your Instagram account, consider hosting an Instagram giveaway! Giveaways are a great way to reward your followers while also attracting new ones.

There are a few things to keep in mind when planning an Instagram giveaway, such as making sure the prize is relevant to your brand and ensuring that the entry requirements are clear. 

You'll also want to promote your giveaway across your other social media channels and on your website to maximize its reach.

If you're looking to boost your brand on Instagram, a giveaway is a great way to do it. But what kind of giveaway should you do? There are a lot of options out there, so we've put together a list of some of the best Instagram giveaway ideas to help you get started.

All about Instagram Giveaways

There are a few things to keep in mind when you are planning an Instagram giveaway.

First and foremost, what is the goal of your giveaway? Are you looking to increase brand awareness, drive traffic to your website, or boost engagement? 

Keep your objectives in mind as you come up with ideas.

Your prize should be relevant to your brand and target audience. If you're a fashion retailer, for example, giving away a gift card to a restaurant wouldn't make much sense.

When it comes to Instagram giveaways, there are a few key things to keep in mind in order to make sure your campaign is successful. 

  • First, you'll want to make sure that your prize is something that will resonate with your target audience and offer high perceived value. 

  • Second, you'll want to create clear and concise rules for entry that are easy to follow. 

  • Finally, you'll want to promote your giveaway across multiple channels to reach the widest audience possible.

Make sure your entry requirements are clear and easy to follow. The more complicated they are, the less likely people will be to enter. 

  1. Plan Your Giveaway: 

Before you do anything, you need to have a plan for your Instagram giveaway. You can't just wing it! First, decide what you're going to give away. It could be a product from your store, a gift card, or even something small like an Instagram shoutout. 

  1. Choose a Relevant Prize: 

Once you know what you're giving away, you need to choose a prize that's relevant to your brand and will appeal to your target audience. If you're giving away a product, make sure it's something that your target audience would actually want to win. 

  1. Promote Your Giveaway: 

Now that you have a plan and a prize, it's time to promote your giveaway! The best way to do this is to post about it on your Instagram page and stories and use relevant hashtags. You can also promote it through your other social media channels, like Twitter and Facebook. 

  1. Make sure to Follow the Rules: 

When you're running an Instagram giveaway, there are a few rules you need to follow. First of all, you need to have a clear and concise set of rules that everyone can follow. Secondly, you need to make sure your prize is actually eligible to be given away. And lastly, you need to choose a winner fairly. 

  1. Have Fun and Be Creative!: 

Running an Instagram giveaway is a great way to connect with your followers and promote your brand. So have fun with it! Be creative with your posts and come up with a catchy hashtag. And most importantly, make sure your followers are having fun too.

If you're looking for some fun and creative ideas for your next Instagram giveaway, look no further! Here are 14 great ideas to get you started:

1. Repost Giveaway

For this type of giveaway, all you need to do is ask your followers to repost a certain image or video from your account with a specific hashtag. Then, randomly select a winner from all of the entries. This is a great way to increase your reach and get more people to follow your account.

2. Hashtag Giveaway

Similar to a repost giveaway, a hashtag giveaway requires your followers to use a specific hashtag when posting their own content. Again, you would select a winner at random from all of the entries. This is a great way to engage with your followers and see what kind of content they're posting.

3. Like to Win Giveaway

For this type of giveaway, all your followers need to do is like a certain post on your account. Then, you can select a random winner from all the likes. This is a quick and easy way to run a giveaway and can be done with any type of post.

4. Comment to Win Giveaway

Similar to a like-to-win giveaway, a comment-to-win giveaway requires your followers to leave a comment on a specific post. Then, you can select a random winner from all the comments. This is another quick and easy way to run a giveaway and can also be done with any type of post.

5. Follow to Win Giveaway

This type of giveaway is a great way to increase your number of followers. To enter, all your followers need to do is follow your account. Then, you can select a random winner from all the new followers.

6. Instagram Story Giveaway

An Instagram story giveaway is a great way to engage with your followers and get them involved in your content. To enter, all your followers need to do is watch your story and answer a question or complete a task. Then, you can select a random winner from all the entries.

7. Instagram Live Giveaway

An Instagram live giveaway is a great way to interact with your followers in real-time. To enter, all your followers need to do is tune in to your live video and answer a question or complete a task. Then, you can select a random winner from all the entries.

8. Instagram TV Giveaway

An Instagram TV giveaway is similar to an Instagram live giveaway, but it allows your followers to watch your video at their convenience. To enter, all your followers need to do is watch your video and answer a question or complete a task. Then, you can select a random winner from all the entries.

9. Instagram Post Giveaway

An Instagram post giveaway is a great way to increase engagement on your posts. To enter, all your followers need to do is like and comment on a specific post. Then, you can select a random winner from all the comments.

10. Instagram Video Giveaway

An Instagram video giveaway is a great way to increase engagement on your videos. To enter, all your followers need to do is watch and comment on a specific video. Then, you can select a random winner from all the comments.

11. Instagram Photo Giveaway

An Instagram photo giveaway is a great way to increase engagement on your photos. To enter, all your followers need to do is like and comment on a specific photo. Then, you can select a random winner from all the comments.

12. Instagram Contest Giveaway

An Instagram contest giveaway is a great way to increase engagement and get your followers involved in your content. To enter, all your followers need to do is post a photo or video using a specific hashtag. Then, you can select a winner based on creativity, originality, or whatever criteria you choose.

13. Instagram Poll Giveaway

An Instagram poll giveaway is a great way to increase engagement and get your followers involved in your content. To enter, all your followers need to do is vote in a poll that you create. Then, you can select a random winner from all the voters.

14. Instagram Hashtag Giveaway

An Instagram hashtag giveaway is a great way to increase engagement and get your followers involved in your content. To enter, all your followers need to do is use a specific hashtag in their posts. Then, you can select a random winner from all the posts with that hashtag.

In conclusion, consider running multiple giveaways over time rather than just one-off campaigns. This will keep people interested and engaged with your brand in the long run. A good marketing agency will be able to help you out with your ideas and brand promotion. Therefore, you may start looking for one ASAP!!

Business Reports

Jobs are up! Wages are up! So why am I as an economist so gloomy?

Why so sad, George?Chuck Savage via Getty ImagesIn any other time, the jobs news that came down on Dec. 2, 2022, would be reason for cheer.The U.S. added 263,000 nonfarm jobs in November, leaving the unemployment rate at a low 3.7...

Darknet markets generate millions in revenue selling stolen personal data, supply chain study finds

Hackers are just one part of a supply chain in a multimillion-dollar black market for stolen data.Peach_iStock via Getty ImagesIt is common to hear news reports about large data breaches, but what happens once your personal data i...

Accenture Acquires Fiftyfive5 to Boost its Customer Intelligence Capability in Australia and New Zealand

(From L-R) Darren Kemp, Fiftyfive5 Founding Partner, Mark Sundquist, Fiftyfive5 Managing Partner, Mark Green, Accenture Song’s ANZ Lead, Karen Philips, Fiftyfive5 Founding Partner Fiftyfive5’s deep customer understandin...