Business Daily Media

Australia is set to become the lunchbox capital of the world with new generation of ‘ready to eat’ pear

  • Written by Tess Sanders Lazarus

Australian farmers have been busy during COVID cultivating new fruits and vegetables to wow our palates with. One such fruit is the Rico pear – fresh, firm yet juicy and gorgeous reddish blush in colour.

The new designer pear hits the shelves in Coles supermarkets across Victoria and New South Wales from July this year.

Rico is the new generation Australian pear that is full of personality. It is spearheading a change in the way Aussies view pears and is going to challenge the decisions shoppers make when putting fruit into their trolleys and baskets.

The Rico pear is a new branded variety of pear being grown in Australia’s Goulburn Valley, and is set to add plenty of personality to the pear category in 2021. Rico has redefined how the world perceives a pear. Consumers rave about its unique quality, consistency, taste and enjoyment,” Freshmax Group, Category Manager, Louise Wood said.

Rico pears boast a unique sweet flavour and attractive reddish blush. Rico is a more attractive pear that is delightfully different and naturally fresh. The pears are born, bred, grown and hand picked in Australia to offer a better eating experience.

Pears are considered to be a fruit preferred by older generations. However, with Rico’s exciting blush variety that tastes sensational and has some real personality, there is appeal to a new generation of pear lovers.”

Many believe Rico will become the lunchbox favourite for kids and grownups all over the country and across the world. It’s succulent sweet ready to eat style will appeal to many.

Rico is unexpected. Characterised by a bright red blush, these pears will hit retail shelves for a short time this year. This European-style pear has a shape and size that is comparable to a Packham, and whether you eat it hard or soft it has a really nice taste,” Wood added.

The distinctive pear variety is giving a new generation of fruit eaters that chance to rediscover what is irresistible about pears.”

Freshmax Group comprises one of the largest fresh produce marketing and distribution operations in the Southern Hemisphere. Established in New Zealand in 1995, they manage commercial relationships across 87 countries spanning seven continents, including Asia, Middle East, Europe, UK, North America and Canada.

Annually Freshmax Group handles more than 36 million boxes of fresh produce. In recent years, Freshmax Group has been the leading marketing company for Modi apples, HoneyBelle pears and PiqaBoo pears.

For Freshmax, the apple and pear category is rich with varietal innovation, global scale and opportunity. With an incredibly successful track record in marketing apple and pear varieties that we are incredibly proud of, when we were approached by APAL, the brand custodians of Rico, to market and distribute the pear variety this season we were excited to get on board,” Wood said.

Throughout the supply chain of fresh produce, Freshmax Group sees opportunities to drive innovation and efficiency, which is the philosophy that has driven the company to the scale it maintains today. Freshmax manages integrated supply programmes into both Australia and New Zealand’s leading retailers.

Rico pears are a premium product that will be stocked in Coles, as well as leading independent stores, in Victoria and New South Wales this winter with the tagline ‘a pear with personality’.

We want to give Australian consumers an opportunity to try the new pear and be converted to a Rico pear lover. Rico pears are appealing to consumers who enjoy eating fresh fruit but don’t purchase pears, as well as consumers who used to enjoy pears and now their fruit purchase habits have changed and don’t include pears on their shopping list.

Fruit lovers who haven’t been excited by pears in recent years should prepare for their heart rate to rush and a smile to overcome them when they try Rico. Rico is an exciting new pear that is unexpected. It has a sweet flavour with a melting texture that is incomparable to anything else in the fruit space.”

Rico Pears will be available from July in Coles, as well as leading independent grocers, in New South Wales and Victoria. Developed by the Victorian Government’s Horticulture Centre of Excellence at Tatura, the ANP 0131 variety, to which Ricó lends its name, is currently being produced by four growers in the Goulburn Valley. The sales window for this European-style pear Ricó will initially span July to December once trees reach full maturity.

https://www.freshmax.group

Business Today

Why growing small businesses are rejecting traditional loans to stay afloat

Australian small businesses look for alternatives to fund growth A record number of Australian small businesses are ditching traditional bank loans to fund growth and generate cash flow. “Around 75% of businesses who come ...

The most common mistakes active travellers make that put their lives in danger

PIONEERING scale-up Advanced Mobility Analytics Group (AMAG) is calling for the phasing out of historic methods that rely on crash data for managing pedestrian risk on our roads with more powerful, proactive methods enabled by...

3 in 4 fundraisers have experienced sexual harassment on the job – often because of inappropriate behavior from donors

Sexual harassment is a common workplace hazard for nonprofit fundraisers.fizkes/iStock/Getty Images PlusWhile the #MeToo movement that raised public awareness of sexual harassment is making fewer headlines than it did in 2017 and ...

Cathay Pacific 2021 Sustainability Report

New commitments in carbon neutrality and diversity, and supporting the Hong Kong community during the pandemicThe Cathay Pacific Group has released its annual Sustainable Development Report that addresses its commitment and prog...

Cozycozy, is tackling consumer manipulation in the travel industry

With its user-centric algorithm, Cozycozy fights against the Online Travel Agencies' rampant manipulation of consumers’ choices. In 2019, 112.3 million domestic trips and 11.3 Million international trips were taken by Austral...

Foreign companies exiting Russia echo the pressure campaign against South Africa's racist apartheid system

McDonald's is leaving Russia after three decades of operating there.Sefa Karacan/Anadolu Agency via Getty ImagesMcDonald’s provided many Russians with their first taste of capitalism three decades ago. Now, the global fast-f...

Business Daily Media Business Development

Why growing small businesses are rejecting traditional loans to stay afloat

Australian small businesses look for alternatives to fund growth A record number of Australian small businesses are ditching traditional bank loans to fund growth and generate cash flow...

Optipay CEO Angus Sedgwick - avatar Optipay CEO Angus Sedgwick

The most common mistakes active travellers make that put their lives in danger

PIONEERING scale-up Advanced Mobility Analytics Group (AMAG) is calling for the phasing out of historic methods that rely on crash data for managing pedestrian risk on our roads with mor...

Simon Washington, AMAG CEO - avatar Simon Washington, AMAG CEO

Rishi Sunak's £15 billion cost-of-living package and windfall tax: four experts respond

Rishi Sunak, the UK chancellor of the exchequer, has unveiled a £15 billion package of measures to help households with the cost of living, after energy watchdog Ofgem announced it wou...

Jonquil Lowe, Senior Lecturer in Economics and Personal Finance, The Open University - avatar Jonquil Lowe, Senior Lecturer in Economics and Personal Finance, The Open University

the economic tactics that drive Liverpool and Real Madrid

Liverpool against Real Madrid in the Champions League final is a fixture for football fans to savour – two giants battling it out for one of the most prized trophies in the game. And r...

Simon Chadwick, Global Professor of Sport | Director of Eurasian Sport, EM Lyon - avatar Simon Chadwick, Global Professor of Sport | Director of Eurasian Sport, EM Lyon

Cathay Pacific 2021 Sustainability Report

New commitments in carbon neutrality and diversity, and supporting the Hong Kong community during the pandemicThe Cathay Pacific Group has released its annual Sustainable Development Repor...

Business Daily Media - avatar Business Daily Media

Cozycozy, is tackling consumer manipulation in the travel industry

With its user-centric algorithm, Cozycozy fights against the Online Travel Agencies' rampant manipulation of consumers’ choices. In 2019, 112.3 million domestic trips and 11.3 Million i...

Business Daily Media - avatar Business Daily Media



NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion