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NFL partners with VLAST to better manage over 1,000 player activations


The National Football League (NFL) and VLAST, the Pickstar Group’s talent activation platform, have today announced a multi-year partnership agreement set to provide more efficient and valuable player activations across the NFL’s entire player roster. 

The NFL activates [thousands] of live and digital appearances each year, engaging its community of 20,000 players and legends. For the Super Bowl alone, the NFL manages 400 appearances helping to bring one of the world’s biggest sporting events to life. 

Part of the Pickstar Group, which also includes Pickstar Marketplace, the world’s fastest growing marketplace for brands and businesses looking to connect with and hire talent directly, VLAST is revolutionizing the ways leagues, teams, talent managers, brands, and 

talent themselves are able to manage, track, monitor, and ultimately execute their activations easily and effectively. 

For the NFL, this will now mean being able to access a fully comprehensive dashboard centralizing all communication associated with talent activations, display real-time data, insights, key metrics and being able to generate custom reports for brand partners, players, internal teams, and other key stakeholders. 

“We’re delighted to be working with the NFL and be providing them with the VLAST platform”, said James Begley, CEO of VLAST. “We created the VLAST platform from our own lived experience, understanding that the player activation process was not as efficient as it needed to be. VLAST fully caters to the needs of the sponsorship, activation, and endorsement ecosystem and the technology takes care of the tedious work, so that talent, agencies, brands, and rights owners can focus on maintaining and developing more meaningful relationships and appearances.” 

By utilizing VLAST, the NFL will be eliminating 80 per cent of the tedious work associated with managing activations and campaigns. It will also provide total oversight on all athlete activations which will in turn allow the NFL to deliver greater experiences for fans, athletes, legends, sponsors and stakeholders thanks to this more sophisticated and streamlined process.

The SaaS based, machine learning, and data-driven platform, available on desktop and via an app, allows users to manage all aspects of the activation lifecycle, helping to create more authentic, valuable and valued talent appearances. 

For more information on Vlast, go to: www.govlast.com.

About VLAST 

As part of the Pickstar Group, VLAST was created by players, for players to increase the talent experience, reduce administrative costs, and remove human error. It is an easy and efficient way to manage all aspects of more valuable and valued talent appearances. 

VLAST fully caters to the needs of the sponsorship, activation, and endorsement ecosystem and offers a centralised dashboard providing automatic scheduling, messaging and holistic overviews of most important elements of activation. 

VLAST empowers talent, agencies, brands and rights owners to maintain and develop more meaningful relationships and appearances. VLAST is the proud partner of Cricket Australia, the National Rugby League (NRL), Australian Paralympic Committee, a number of AFL clubs and a host of English soccer clubs. Go to www.govlast.com for more information. 

About Pickstar 

Pickstar connects brands, agencies, businesses, schools, clubs, fans and more to humans of great achievement every day. Unlike traditional speaker bureaus, the whole process takes place online, connecting customers directly with the talent once they’re booked. Pickstar’s technology is designed to simplify every step of the process 

Using Pickstar to book brand ambassadors, influencers and talent for launches and campaigns is the easiest way for customers to engage with some of the biggest names in Australia, minimise time spent negotiating commercial terms and instantly align with talent who want to work with them and their brand. Registering as Pickstar talent provides athletes and celebrities with the opportunity to decide who and what they want to be associated with, and to develop long-term relationships 

Pickstar was founded in 2013 by former AFL players James Begley and Matthew Pavlich. With offices in Adelaide, New York and London, Pickstar’s reach is truly global and with expansion into new star categories including chefs, media and wellness influencers, Pickstar can find a meaningful connection for any business and any opportunity. For more information, head to pickstar.pro

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