Why Startups Shouldn’t Skip the Press-Release Stage

In the race to scale quickly, many startups focus all their energy on building a product, pitching to investors, and attracting users. Yet there’s one simple tool that often gets left behind — the press release. Though sometimes seen as outdated, press releases still offer an affordable and impactful way for young companies to increase their visibility and build credibility early on.

These days, visibility isn’t just a nice bonus — it’s a necessity. Using modern press release distribution services, even small or newly launched startups can share their news with journalists, industry insiders, and potential clients. A well-timed announcement has the power to open unexpected doors.

According to a recent Entrepreneur piece, around 68% of businesses have seen improved exposure thanks to press releases. That’s not just anecdotal — it’s backed by data from Cision, a trusted media analytics company. Ignoring this strategy means missing a proven path to boosting awareness and recognition.

A press release can do more than just spread the word — it adds legitimacy to what you’re doing. When your startup appears in industry news or gets cited by media outlets, it gives outsiders a reason to take you seriously. This kind of third-party acknowledgment can carry more weight than self-promotion.

There’s also a strong case for the long-term digital value of press releases. When shared across multiple websites and media platforms, a single announcement can generate SEO-boosting backlinks and drive steady traffic to your website. It’s not just about making noise; it’s about being discoverable.

What’s more, journalists still rely on press releases as a key source of story leads. If your startup can provide clear, newsworthy content, you’re already ahead in the game of media outreach.

Lastly, drafting a press release often forces a founder to distill their message. Being able to explain your mission and traction in a few paragraphs helps not just in marketing, but in investor pitches and internal strategy sessions.

In today’s crowded landscape, getting noticed isn’t easy. But press releases remain one of the simplest, smartest tools available to startups trying to make an impact. Done right, they don’t just announce your presence — they help build your future.