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Retailers may see more red after Black Friday as consumers say they plan to pull back on spending – acting as if the US were already in a recession

  • Written by: Ayalla A. Ruvio, Assistant Professor of Marketing, Michigan State University
Retailers may see more red after Black Friday as consumers say they plan to pull back on spending – acting as if the US were already in a recessionBlack Friday is one of the busiest shopping days of the year.AP Photo/Bebeto Matthews

Retailers are gearing up for another blockbuster holiday shopping season, but consumers burned by the highest inflation in a generation may have other ideas.

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