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Big money bought the PGA Tour, but can it make golf a popular sport in Saudi Arabia?

  • Written by: Josh Woods, Professor of Sociology, West Virginia University
Big money bought the PGA Tour, but can it make golf a popular sport in Saudi Arabia?The kingdom hopes to have 135,000 kids playing golf in school by 2025 and plans to build 23 new courses by 2030.JulyVelchev/iStock via Getty Images

The recent merger between the PGA Tour, DP World Tour and Saudi-funded LIV Golf – now being reviewed by the U.S. Department of Justice over antitrust concerns – stunned the golf community.

A...

Customer Service Is Becoming Part of the Small Business Sales and Marketing Engine

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Why Data Accumulation Without Governance Undermines Sustainability Goals

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Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

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