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Why Dunkin' and Lego rebrands succeeded – but X missed the mark

  • Written by: Matthew Pittman, Assistant Professor of Advertising and Public Relations, University of Tennessee
Why Dunkin' and Lego rebrands succeeded – but X missed the markSo far, Twitter's rebrand = X + why?Lorenzo Di Cola/NurPhoto via Getty Images

Twitter has swapped the fluffy bird that used to symbolize the social media platform for a spindly black X. Ditching the company’s well-known logo and changing its name to a letter often associated with danger, death and the unknown is only the latest...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

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Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

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The New Pressure Gap Crushing Small Businesses

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Click Frenzy returns with a free EOFY sale event for retailers this month

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The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...