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Big money bought the PGA Tour, but can it make golf a popular sport in Saudi Arabia?

  • Written by Josh Woods, Professor of Sociology, West Virginia University
Big money bought the PGA Tour, but can it make golf a popular sport in Saudi Arabia?The kingdom hopes to have 135,000 kids playing golf in school by 2025 and plans to build 23 new courses by 2030.JulyVelchev/iStock via Getty Images

The recent merger between the PGA Tour, DP World Tour and Saudi-funded LIV Golf – now being reviewed by the U.S. Department of Justice over antitrust concerns – stunned the golf community.

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Australian companies pitching to the world’s wealthiest investors

#CapTech 2025 to bring world investors to Australia’s doorstep  One of Australia’s leading business and capital events is bringing together inves...

Small business backlash builds as RBA’s surcharge ban risks fuelling inflation

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Australia’s Young Entrepreneurs Redefining Success Through Legacy and Community Impact

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Lessons in AI: How LoanOptions.ai Shows What Smart Adoption Really Looks Like

In a world where many small businesses are still trying to work out how to actually use AI (not just talk about it), Australian fintech LoanOption...

Driving smarter: how car subscription models are redefining mobility and financial flexibility

The world of mobility is changing fast, and car ownership is no longer the default. Across Australia, professionals and businesses alike are seeki...

The Future of Wealth Technology

“You shouldn’t need a large account balance to experience real-time investing. Technology should make that kind of access universal.” For decades...